OUTPUT 2.

•STRENGTHS:
• Creative and competent staff
• Secured place
• Well ventilated venue
Swot • Enough parking space
analysis
•WEAKNESSES:
• Technical Problem during event
• inaccessibility of the venue
 •OPPORTUNITIES:
• Exposure of the company
• Promotion of the venue
• Promotion of event partners
Swot
•THREATS:
analysis • Open space – needs to confirm the weather
forecast
• earthquake
• National brown out
 Be Always be updated about the
weather condition

Action Have Have a power source generator

stand by in case of power
plan interruption

Be Be sure to test all the equipment

(mikes, sound system, video etc)
before the start of the event to
avoid hassles or technical problem
 SWOT Analysis
STRENGTHS WEAKNESSES
creative, resourceful, responsible staff, committed there will be gate crashers
member

reasonable budget cost Possible change of food service

well ventilated and big venue spaces Confirmation of the city such as the mayor , vice
mayor, Governor and other guests’ personal security
guards

venue is known to all participants since the owner is

an Ilokano

OPPORTUNITIES THREATS

promotion of one of our Filipino traditions/cultures traffic condition of the city due to narrow road going
to venue

more prospective clients since participants are in the Unfavorable weather condition
field of tourism
 SWOT Analysis

STEPS AND PROCEDURE:

1. Do SWOT analysis base on your Event Plan
2. Identify the Weakness and Threats
3. Do the Action Plan or Contingency Plan