Course

LM01-HTMC
Packet

04 1023

Learning Module

Entrepreneurship in
Tourism and Hospitality
Course Packet 04

Tourism Entrepreneurship

Knowledge Area Code : HM

Course Code : HTMC1023
Learning Module Code : LM-HTMC1023
Course Packet Code : LM-HTMC1023-04

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Course Packet 04
Course Packet 04

Tourism Entrepreneurship
Introduction
This Course Packet discusses what tourism entrepreneur is and what does a tourism
entrepreneur do.

Objectives
At the end of this Course Packet, learners will be able to identify the tourism entrepreneurs and
understand tourism entrepreneurship and realize the importance of entrepreneurship in the
hospitality and tourism industry

Learning Management System

The following are the Google Classroom links for the BSHM 3A,3B, and 3C who are enrolled
in the course.
BSHM 3A : https://classroom.google.com/u/3/c/MjcxNDIyODAyNjIx
BSHM 3B : https://classroom.google.com/u/3/c/MjcxNDIyODAyNjMx
BSHM 3C : https://classroom.google.com/u/3/c/MjcxNDIyODAyNjQy

Duration
• Topic 03: Tourism Entrepreneurship = 6 hours
(1 hour online discussion and 5 hours self-directed learning with practical exercises and assessment)

Delivery Mode
The delivery mode for this topic will be synchronous and asynchronous.

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Introduction
Entrepreneurship is the engine that drives any successful
industry or economy. In the rapidly evolving hospitality,
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tourism, and leisure sector worldwide this is particularly

true. The tourism industry plays important role in
business development, hospitality, and leisure industries,
in the first place based on entrepreneurship.

Lesson Proper
• Activity.
(Please use the Activity Sheet in this Course Packet)

• Brief Lesson.

What is a Tourism Entrepreneur?

• A Tourism Entrepreneur is a person who undertakes a risk to start up their own
business. This risk could end up making a profit or dishing up a loss.
• An Entrepreneur usually has a vision, dream, or idea which, with a lot of hard work,
they try and make work. A Tourism Entrepreneur, therefore, will have an ‘idea’ that
will hopefully work in the tourism industry.

Types of Entrepreneurs
1. Innovative Entrepreneurs
These are the ones who invent new ideas, new products, new production methods or
processes, discover potential markets, and reorganize the company’s structure. These are
the industry leaders and contribute significantly towards the economic development of
the country. They are always ready to take a risk because they enjoy the excitement of a
challenge, and every challenge has some risk associated with it.

2. Imitating Entrepreneurs
The imitating entrepreneurs are those who immediately copy the new inventions made
by the innovative entrepreneurs. These do not make any innovations by themselves; they
just imitate the technology, processes, methods pioneered by others. These entrepreneurs
are found in places where there is a lack of resources or an industrial base due to which
no innovations could be made. Thus, they are suitable for the underdeveloped regions
where they can imitate the combinations of inventions already well established in the
developed regions, to bring a boom in their industry.

3. Fabian Entrepreneurs
These types of entrepreneurs are skeptical about the changes to be made in the
organization. They do not initiate any inventions but follow only after they are satisfied
with their success rate. They wait for some time before the innovation becomes well
tested by others and does not result in a huge loss due to its failure.

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4. Drone Entrepreneurs
These entrepreneurs are reluctant to change since they are very conservative and do not
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want to make any changes in the organization. They are happy with their present mode
of business and do not want to change even if they are suffering losses.

Innovation in Tourism

1. Product innovation (new products and services for tourism)

2. Organizational innovation (new forms of organization and management)

3. Process innovation (new ways of making tourism known)

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4. Logistic innovation (new ways of supplying products or services to customers)

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5. Market innovation (new ways of marketing and consumer behaviour

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Tourism Enterprise, Entrepreneur and Entrepreneurship

Tourism Enterprises: refer to the different forms of tourist-related business ventures permitted
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within the National Constitution.

: a composition of products involving transport, accommodation, catering, natural
resources, entertainment, and other facilities and services, such as shops and banks
and other tour operators

Tourism Entrepreneur: tourism entrepreneur’ may be defined as a person or a group of persons

producing and managing tourism products

Tourism Entrepreneurship: the professional application of knowledge, skills, and competencies

and/or of monetizing a tourism-related new idea, by an individual or a set of
people by launching an enterprise or diversifying from an existing one.

Entrepreneurial Traits and Skills Required to be a Successful Travel and Tourism

Entrepreneur

In entrepreneurship in travel and tourism, the skills and knowledge required are the following:

1. Opportunity recognition – Opportunity recognition is how entrepreneurs identify the way of

introducing new services or products to customers (Sepúlveda, and Bonilla, 2014.). In travel
and tourism passengers mainly expect safe and comfortable traveling economically. For
achieving this organization should increase the vehicles provided and make the price of
traveling more economic than other travelers are provided.

2. Strategy Development – For starting any business sufficient strategy is a very important
factor. Entrepreneurs should set a strategy to make their business more effective and leads
to development more with time. In tourism and traveling competition is increasing very
rapidly. Thus, it is very important to identify the competition and make a strategy
accordingly.

3. Assembly of Resource and Financing – It is very important for an organization to know

available resources and financial conditions. Travelling and tourism is a sector that involves
a large number of resources and money. If an entrepreneur knows available resources and
ideas then it becomes easy for the organization to arrange more resources and money if
required.

4. Strong People Skills – It is very important to have strong people skills to communicate with
more people and to motivate employees. This skill is very important because it helps in the
motivation of employees. Successful entrepreneurs generally have this skill. As motivated
employees can work more efficiently thus entrepreneurs should be able to motivate their
employees.

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Activity Sheet
Think of a certain tourism attraction or destination in Bataan.
Activity Sheet

If you will be an entrepreneur, what particular product, service, idea, or method/process you
will introduce for the betterment of the destination? Explain your answer/s.

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Assessment
Google Form
Assessment

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Annexes
Annexes

• References.

Arenas, Chester Dave G. (2020). Entrepreneurship in Tourism and Hospitality Industry. Edric
Publishing House. (pg.16-17)
Osorno, Rene D. and Bajao, Grayfield T. (2020). Entrepreneurship in Tourism and Hospitality.
Wiseman’s Books Trading, Inc. (pg. 10-12)

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