LEAD GENERATION

Kumara.swamy@bhaarati.com
pruthvi.sai@bhaarati.com
30-05-2022
01 Market Research Process

Finding Prospects

Campaign

Responses

02 Sales Navigator
Table of Contents
Account Filters

Lead Filters

03 Apollo.io
 Market Research Process

Finding Prospects

• Finding Companies Sales Navigator, Crunchbase

• Email Finding Sales Navigator, Apollo.io

• Contact Finding Apollo.io, Snov.io

Separate the firms that have products from the companies that offer services based on the outcomes we
obtain after using the applications.
Campaign
• G-Mass and Apollo.io are the applications we use for campaigning.

• A template is required for an email campaign.

• The template must have a shorter topic and no spam phrases like "free," "offer," or "sale" in
it
• Avoid sending links and attachments in the first email; they may be sent in follow-up emails.
If the first email contains links and attachments, it is possible that it may be marked as spam
• The template must have a call to action part which the client uses to respond to our
campaign
• Usually, 4-6 follow-up emails are recommended
• SPF, DKIM, and Dmarc should all pass. To achieve the greatest possible reac h
Sales Navigator

1. All of the firms you've saved can be found in your account list.
2. The Lead List feature allows you to see all of the firms you've saved.
3. Lead filter assists you in locating client information that requires an option or filter.
4. The account filter allows you to determine which company is the best customer for you.
5. Saved searches keeps track of what you've looked for in the lead and account filters.
Apollo.io

1. In List, you can see the list of contacts that you selected and saved to Apollo.io in Sales Navigator.
2. Saved searches keep track of what you've looked for in People, Companies, and Lists.
3. To convert to Excel, go to File > Export.
Thank you