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Company Profile

Zeta Inc.
 Company Profile
[In this competitive IP based online gaming industry, Zeta Inc., is No.1 in terms of revenue and has 15% market share
due to its business model, it is showing good financial record from years 2017-2019. ]

Company Overview Industry Overview Market Share %

Zeta inc. is a leading IP based game operator and publisher
o No.1 IP based publishing company in terms of revenue
market value of online market value of online
3 12
o games @2019 games projection
Largest IP reserve for developing IP based games (30 IPs and owned 70
proprietary IPs )
@2022 5
170b 270b 45
Company has a commercially successful and extensive mobile game portfolio 15
o Launched 100 games between 2017-2019. 360b
260b
o 20 published games have a life-cycle over 3 years. 20
o Had an average paying user conversion rate of 8%(higher than industry average) online online Eta Hill Sixth Avenue
o Strong game pipeline Zeta Inc., Above clouds
o
game game
Had over 200mm registered users, over 15mm active users and over 1mm monthly Delta team others
paying users IPs have become increasingly important constituent of successful monetization of mobile
The company has multi-faceted global publishing capabilities games. Therefore, its crucial to have both game products and IP sourcing capabilities.
o Company held equity interests in 15 mobile game developing companies
o Cooperated with over 500 third party publishing channels including application stores Game publishers should posses strong operational capabilities and extensive
pipeline of games to be launched in future. Should have high IP reserve and
and third party open platforms application stores operated by mobile phone
cooperation with game developers to develop licensed IPs into games
manufacturers, and social network platforms.
values written in above graphs are in RMB

Business Model Summary Financials

• Zeta Inc. works closely with its business Business

partners, including IP owners, game

partners
Financials of Zeta Inc for 3 years
developers and publishing channels to
offer a wide range of games to game IP owners
In-House
developer
2,500
players s
2,000
• Company both licenses IPs from their
owners and possesses proprietary IPs. Zeta 1,500
Zeta Inc. develops mobile games based Inc., 1,000
upon these IPs by cooperating with
third-party game developers and Game
developer
Third party
developer
500
through its own inhouse development s s
team 0
• It licenses games directly from third-
Revenue EBITDA EBIT Net Income
Publishing
party game developers. it cooperates channels

with game developers to optimize the 2017 2018 2019

games through beta testing and
conducts marketing and sales values written in above graphs are in USD
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