LEVI’S

Muhammad Dawood Aslam

22-11365
Profile

Levi Strauss & Co. is one of the world's largest brand-name apparel companies
and a global leader in jeanswear. The company designs and markets jeans, casual
wear and related accessories for men, women and children under the Levi's®.Its
products are sold in more than 110 countries worldwide through a combination of
chain retailers, department stores, online sites, and a global footprint of
approximately 3,000 retail stores and shop-in-shops.
Mission
“ To sustain responsible commercial success as a global marketing
company of branded apparel.”
The following are the main characteristics of Levi’s mission statement:
1. Global success
2. Product excellence
3. People empowerment

1-The first component of the corporate mission statement is the core of the company’s.

2-The second component of the Levi’s statement specifies the target market.

3- The third component of the corporate mission states that Levi’s will be able to fulfill its corporate mission by
attracting sufficient talent with safe and productive work environments.
Vision
“We are the embodiment of the energy and events of our times, inspiring
people with a pioneering spirit.”
The following are the main components of Levi’s vision statement:

1. Energy embodiment
2. Events
3. Inspiration
Advertising Campaign
Buy Better, Wear Longer
The global appetite for fast, throwaway fashion has serious environmental
consequences, something that Levi Strauss is attempting to change with the
Buy Better, Wear Longer campaign it launched in April 2021.
Advertising Campaign
Buy Better, Wear Longer
When things are made better,we can buy better.
When we buy better,we can wear longer.
When we wear longer,we can buy less.
When we buy less,we can waste less.
And when waste less, we can change… for good.
Advertising Campaign
Facebook
We consume 2x as much clothing as we
did in 2006. We need to change this. By
buying better, and keeping the things we
buy longer, we can reduce waste for the
planet on the whole.

#BuyBetterWearLonger
Advertising Campaign
Instagram
It’s not just a line. It’s a promise.
That we will make products that
last. Products that transcend
seasonality. Products that you can
love, and continue to love year in
and year out. Because the longer
you wear ‘em, the better your
Levi's® get, the less of an impact
we all have on the environment.
#buybetterwearlonger
Advertising Campaign
Twitter
“We have to think about the past
seven generations to learn from
their wisdom, and the future
seven generations to think about
their stability.” -@xiyebastida https://

bit.ly/3go7ITA
#buybetterwearlonger
Social Media Handles
Twitter Instagram TikTok
References
https://www.levistrauss.com/who-we-are/company/

https://www.levistrauss.com/2021/10/12/lsco-named-to-the-2021-fortune-change-the-world-list/

https://mission-statement.com/levi-strauss/#:~:text=Levi's%20vision%20statement%20is%2C%20%E2%80%9CWe,apparel
%20industry%20in%20the%20world
.

www.levi.com/sustainability

https://youtu.be/M7ZBIcUz-lE

https://www.facebook.com/levi.pk/?brand_redir=642806065801639

https://www.instagram.com/levistraussco/

https://twitter.com/LEVIS

https://twitter.com/hashtag/buybetterwearlonger?src=hashtag_click