Professional Documents
Culture Documents
NEUTRAL MESSAGES
Favourable Replies (Good News)
Announcements about:
of product.
Resale material e.g. information about reader’s
benefit.
Sales promotion – suggestions about the product
or service.
Replies
• Replies to all reasonable requests continuously help
• Good-news first.
• Include all necessary information – resale,
sales promotion, and appreciation.
• Happy ending.
• Acknowledging Orders
• Acknowledging (receipt of) order builds goodwill.
• Acknowledgement must be definite and complete.
• Such an order acknowledgement strengthens the
relationship with customer.
Dear Ali:
Thanks again for including me in your dinner meeting last week. I feel honored to
have been invited and hope I was able to come up to your expectations and
contributed positively.
Yours Sincerely,
Ahmed Jan
Manager HR
Examples – Good News
Letter of Congratulations: (Full Block Modified)
Muslim Commercial Bank
Regional Head Office, Hyderabad
Dear Naila:
Yours
Sincerely,
Ahmed Jan
Examples – Good News
Letter of Job Acceptance: (Full Block Indented)
Muslim Commercial Bank
Regional Head Office, Hyderabad
October 14, 2015
Yours Sincerely,
Ahmed Jan
Manager HR
Examples - Neutral
Letter of Announcement: Usually a processed form letter is used, without inside
address.
United Bank Limited
Regional Head Office, Lahore
October 14, 2015
You will be pleased to know that Golden Electronics is planning to hold a marketing
campaign in your area. All valuable customers are invited to act as our host in their
respective areas. Being our long term potential customer, you have been chosen as
our host for the duration of campaign. You will be provided company transport and
paid for the engaged period.
Please confirm your availability as soon as you receive this letter. We pledge to
maintain even better relations in future.
Yours Sincerely,
Karam Dad
Manager Marketing
Examples
Letter of Condolence:
United Bank Limited
Regional Head Office, Nawab Shah
October 14, 2015
I am aggrieved at the sudden demise of your father, which is a great loss. I met him
only once during a meeting at the Head Office about four years ago. He was an
exceptional and he exuded a warmth and compassion for the colleagues.
May Allah grant the departed soul a high status in paradise and enable you and your
family to bear this unprecedented loss.
Yours Sincerely,
Saleem Ahmed
Manager Marketing
CLASS ROOM ACTIVITY
You company has a good hockey team which
has been winning medals at national level. Two
players of your company’s team were selected
to represent Pakistan in field events in
Olympics. One of the player won a silver medal
during Rio Olympics 2016. Please draft a letter
of congratulation for the player. Use 7Cs as
guiding principle.
ASSIGNMENT - 2
Your are working as director sales in your
company. The annual audit report has revealed
that company has made good profit this year.
The BoG has decided to give few extra benefits
to the workers therefore you have been tasked
to inform the workers about this good news.
Please draft a good quality letter on behalf of
MD in this regard. Use 7Cs as guiding principle.