UNILEVER CASE STUDY - AWS

TEAM MEMBERS:
R S SHARVIND (811720243043)
S HARI ARUNACHALAM (811720243014)
S PRADEESH (811720243031)
CONTENTS

 Nature of the company

 Challenges
 Why Did Unilever choose AWS
 Services
 Benefits
NATURE OF THE COMPANY

 Unilever is a British-Dutch multinational consumer goods giant which sells

food, home care, refreshments, and personal care products.
 It is one of the oldest multinational companies and its products are available
in around 190 countries.
 It is headquartered in London, United Kingdom and Rotterdam, the
Netherlands, and subsidiaries in over 90 countries.
 Unilever products include food, sweets, energy drinks, baby food, soft drinks,
ice cream, tea, coffee, bottled water, pregnancy tests, juice, beauty
products, personal care, breakfast cereals, medicine and pharmaceutical
healthcare products.
CHALLENGES FACED BY UNILEVER

 Unilever needed to re-design its infrastructure to support Unilever’s digital

marketing approach.
 Unilever previously used on-premises data centers to host its web properties,
all of which had different technologies and processes.
 It needed to standardize their environment to support a faster time-to-
market.
 Unilever optimizes its business model by testing a marketing campaign in a
pilot country.
 If this campaign is proved to be successful, the company deploys it to the
other countries and regions. To implement the same, the IT organization
wanted to use the cloud computing.
WHY AMAZON WEB SERVICES?

 According to Unilever, it’s priorities in

choosing AWS as a digital marketing
platform included flexibility, a global
infrastructure, technology, as well as
a rich ecosystem of members.
 They think that with AWS they have
the same hosting provider for all
regions, which means they don’t have
to customize and tweak hosting
solutions per region.
 Also they’re able to spend less and get
more innovation by working with AWS
and members of the AWS Partner
Network.
AWS MIGRATION

The Unilever IT team had two goals for the AWS migration:
To deliver a common technology platform for websites with regional content
delivery architecture
 To migrate existing web properties to the cloud.
STEPS FOR SETTING UP THE
ENVIRONMENT
 Unilever attended an AWS workshop to design the architecture which will
help to develop the platform. Then the DMS team built a pilot platform (a
disaster recovery site for third-padevelopment in Miami) for stakeholder
review.
 After obtaining business approval, Unilever chose CSS Corporation, an
Advanced Consulting Partner member of the Amazon Partner Network (APN),
for system integration and application development.
 The DMS team worked with CSS to develop a global content management
system (CMS) . The CMS platform lets agencies build brand web sites globally
and publish them across several AWS regions.
 Unilever uses a HAProxy load balancer to improve performance of its web
sites and runs its databases on Microsoft SQL Server and MySQL.
GROWTH OF UNILEVER AFTER USING
AWS
 After a successful pilot launch, Unilever migrated more than 500 web
properties from its data centers to AWS in less than five months. Since then,
Unilever has more than 1,700 web properties running on AWS worldwide.
Throughout their business globally, they strive to create repeatable models
and it’s easy to standardize our hosting environment with AWS.
 CSS supplied Unilever with machine images of different operating systems,
APIs and tools to automate the process of launching a new project. The way
CSS automated launching instances reduced the time to launch a project by
about 75 percent.
SERVICES USED BY UNILEVER

1. Amazon Simple Storage

Service (Amazon S3)
1. Amazon Simple Storage Service (Amazon S3) :
 Amazon S3 is an object storage service that
offers industry-leading scalability, data
availability, security, and performance.
 This means customers of all sizes and
industries can use it to store and protect any
amount of data for a range of use cases, such
as websites, mobile applications, backup and
restore, archive, enterprise applications, IoT
devices, and big data analytics.
 Unilever stores backup data, snapshots,
product and recipe media files in Amazon S3
for disaster recovery.
2. Amazon Elastic Block
Store (Amazon EBS)

 Amazon EBS is an easy to use, high

performance block storage service
designed for use with Amazon EC2 for
both throughput and transaction
intensive workloads at any scale.
 A broad range of workloads, such as
relational and non-relational databases,
enterprise applications, containerized
applications, big data analytics engines,
file systems, and media workflows are
widely deployed on Amazon EBS
3.EBS Snapshot copy
EBS Snapshot Copy enables to copy EBS
snapshots across AWS regions, thus making it
easier to leverage multiple AWS regions and
accelerate geographical expansion, data
center migration and disaster recovery..
 Unilever uses this to copy Amazon EBS
snapshots from the US East (Northern
Virginia) Region to the US West (Northern
California) Region.
 It can deploy instances across different
AWS Regions and Availability Zones and use
Amazon EBS snapshots to bring services
back.
4.Amazon Elastic Compute
Cloud (Amazon EC2)
Amazon EC2 is a web service that
provides secure, resizable compute
capacity in the cloud. It provides with
a complete control of computing
resources and lets us run on Amazon’s
proven computing environment.
 Unilever created AMIs running
Windows and Linux for use on
approximately 400 Amazon EC2
instances.
5.Amazon Virtual Private
Cloud(Amazon VPC)
 Amazon VPC lets to provision a logically
isolated section of the AWS Cloud to
launch AWS resources in a virtual network
that you define.
 They have complete control over this
virtual networking environment, including
selection of own IP address range,
creation of subnets, and configuration of
route tables and network gateways.
 For Unilever, Amazon VPC provides
flexibility for deployments and access to
the Internet.
6.AWS Auto Scaling
 AWS Auto Scaling monitors our applications and
automatically adjusts capacity to maintain steady,
predictable performance at the lowest possible cost.
 Using AWS Auto Scaling, it’s easy to setup
application scaling for multiple resources across
multiple services in minutes.
 The service provides a simple, powerful user
interface that lets you build scaling plans for
resources including Amazon EC2 instances and Spot
Fleets, Amazon ECS tasks, Amazon DynamoDB tables
and indexes, and Amazon Aurora Replicas.
 Unilever use AWS Auto Scaling as well as manual
scaling for sites such as Recipedia.com and
Axeapollo.com.
BENEFITS

 Improved business agility and operational efficiency.

 Responsiveness of the AWS Cloud
 Improved time to launch digital marketing campaigns
 The rapid rate of innovation
THANK YOU
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