MERCHANDISING

A business that purchases finished products and resells them to

consumers.
 WORD GALLERY

§ Product  Profit  Goods § Retail

§ Retail  Sales  Sell § Capital

 Income  Distribute
§ Capital § Market
 Expenses § Stocks
§ Market § Advertising
§ Product § Commodities
§ Advertising
MERCHANDISING

• Engages in the sale of tangible goods to consumers.

• Arrangement and design of goods and retail space to make the buying experience more
attractive and fun for the consumer. 

• Consists of product display, pricing, store layout, signage, promotional events and all manner of
other sales-driving techniques aimed at raising the profile and the profits of your small retail
business. 
 • Higher profits

• More satisfied shoppers

A D VA N T A G E S • More engaged buyers (longer on-

site time)
OF
• Faster inventory turnover
MERCHANDISIN
G • Increased brand recognition

• Increased brand loyalty  

 • High Capital

• Demands on staff

D I S A D VA N T A G E • Price Increases
S OF
MERCHANDISIN • Never-ending-improvements

G
• Expenses
EXAMPLES OF
MERCHANDISING
LAZADA
SHOPEE
S M D E PA RT M E N T S T O R E
ROBINSONS
TIONG SAN
REMEMBER!
- E N D O F P R E S E N TAT I O N -