Retail Industry

Trend Report
OVERVIEW 2021
Sales of retail goods have already bounced back above the 2019 level (and will
quickly recover beyond the 2020 level) and continue a growth trajectory
 E-commerce
General Lifestyle
Trends
Sustainability

Personalization

Expand
 E-commerce Customers enjoy the convenience of
digital technology and the additional
perks of online shopping include at-
McKinsey reported that home deliveries with ultra-fast
20- 30% of grocery store delivery, coupons, shopping lists,
businesses turned to e- product suggestions, and special
commerce at the height offers
of the pandemic in 2020
Grocery retailers will also benefit
from e-grocery through diversification
of business operations, increased market
share and sales
 The surge of health-conscious
Lifestyle consumers who prioritize physical
exercise and proper nutrition to
12% of American improve physical and mental
health outcomes for long and
consumers survive on a
fulfilling lives
plant-based diet, making
them essentially vegans Prioritize convenience and opt for
brands that offer healthy meal
plans, meal kits, grab-and-go,
ready-to-cook, or steam options.
Another trend is veganism, which
makes plant-based meat.
Sustainability
Consumers are also looking to
purchase products from companies
that boast sustainability and
environmental consciousness.
 Personalized pricing is one of the best
ways to improve customer experience
through subscription-based services,
Personalization reward clubs, loyalty programs,
coupons and special offers

Use artificial intelligence to personalize

grocery shopping according to
shopper needs

Use personalized food technology to

personalize their food selection
through customized menus.
 • Food and non-alcoholic drinks (averaging
growth of 10.7% a year)
Expand • Seafood (because of its nutritional value
and health benefits)
• Fresh and preserved fruits (annual average
growing in spending of 11.2% through to
2026),
• Dairy (growing by an annual average of
10.9% through to 2026, especially in
western dairy products such as milk,
cheese and yogurt for its perceived he
 • Sugar and confectionery grew at an annual
average of only 7.3% which the slowest
Expand of all our food categories (because of
healthy lifestyle trend)

• HBC: Focus on self-care since the start of

the pandemic has helped buoy
supermarket sales of HBC items such as
internal analgesics, weight control
products, vitamins and upper respiratory
treatments
 References
• Vietnam Consumer Trends 2022, Cimigo, link
• Grocery Retailers And The Food Market: Trends And Future Prospects, Fobes, link
• Grocery Retailers Expanding In Vietnam As Consumers Step Up Food Spending,
Fitchsolutions, link
• Understanding Consumer Behavior When Grocery Shopping in the New Next 2020,
Oracle, link
• Retail at an inflection point - Consumer Research 2021, Oracle, link
• Self-care drives sales in HBC aisles, Supermarketnews, link