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Trend Report
OVERVIEW 2021
Sales of retail goods have already bounced back above the 2019 level (and will
quickly recover beyond the 2020 level) and continue a growth trajectory
E-commerce
General Lifestyle
Trends
Sustainability
Personalization
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Customers enjoy the convenience of
E-commerce digital technology and the additional
perks of online shopping include at-
McKinsey reported that home deliveries with ultra-fast
20- 30% of grocery delivery, coupons, shopping lists,
store businesses turned product suggestions, and special
to e-commerce at the offers
height of the pandemic
Grocery retailers will also benefit
in 2020
from e-grocery through
diversification of business
operations, increased market share
and sales
The surge of health-conscious
Lifestyle consumers who prioritize physical
exercise and proper nutrition to
12% of American improve physical and mental
health outcomes for long and
consumers survive on a
fulfilling lives
plant-based diet, making
them essentially vegans Prioritize convenience and opt for
brands that offer healthy meal
plans, meal kits, grab-and-go,
ready-to-cook, or steam options.
Another trend is veganism, which
makes plant-based meat.
Sustainability
Consumers are also looking to
purchase products from companies
that boast sustainability and
environmental consciousness.
Personalized pricing is one of the
best ways to improve customer
experience through subscription-
Personalization based services, reward clubs, loyalty
programs, coupons and special offers