AMUL

• Amul is a cooperative brand managed by a cooperative body, the Gujarat Co-operative

Milk Marketing Federation Ltd (GCMMF). Today, it is jointly owned by 36 lakh milk
producers in Gujarat, and the apex body of 13 District Milk Unions spread across 13,000
villages of Gujarat.
• The word 'Amul' is derived from the Sanskrit word ‘Amulya’ which means priceless or
precious.
• Amul started India's White Revolution that made India the world’s biggest maker of
milk and milk products.
• The Word AMUL stands for Anand Milk Union Limited.
AMUL DOODLES
MOTHER DAIRY

• Mother Dairy was established under the Program of Operation Flood in 1974. Mother Dairy has
now become a subsidiary company of the National Dairy Development Board.
• The main objectives of Mother Dairy are to promote suitable measures to give power to farmers
and milk producers through methods that are equitable and also to make sure that farmers and milk
producers receive fair market prices for their products.
• The wide range of products of Mother Dairy includes ghee, ice creams,
lassi, butter, dairy whitener, frozen vegetables, cheese
and dahi.
VITA
• Haryana Dairy Development Cooperative Federation Ltd has been formed in 1970 as a state
government cooperative for facilitating procurement, processing, and marketing  of milk and dairy
products under brand name "Vita" in state of Haryana.
• It is under the ownership of Ministry of Cooperation , Government of Haryana.
• It procures milk from its producers particularly belonging to economically weaker sections in state of
Haryana and subsequently processes into milk and various milk products for marketing through
affiliated milk unions.
AMUL AND MOTHER DAIRY (PLACE)
• Place of Amul establishes its image by
outpacing the quality of other brands and
are readily available to entire
demographics in urban or rural areas.
• In Amul, distribution takes place through
two main methods:
• Procurement channel
• Distribution channel
• Mother Dairy has a Pan-India presence
that has spread to every part of urban and
rural India. Its source of liquid milk is
the farmer-based organizations at village
level and dairy cooperatives.
• More than 1400 outlets
• More than 1000 booths
AMUL AND NESTLE (PLACE)

• AMUL • NESTLE

• Place of Amul establishes its image by
outpacing the quality of other brands and are
readily available to entire demographics in
urban or rural areas.
• In Amul, distribution takes place through two
main methods:
• Procurement channel
• Distribution channel
• The company is proud of its distribution channel,
which is made up of a network of intermediates
that all contribute to getting items closer to the
final consumer. t has a quality policy, which
assures that the products meet food safety,
regulatory, and quality requirements
• Online Channels: Apart from having an
extensive chain of Dealers and retailers, Nestle
also offers products through online channels..