Marketing Information System

(MIS)
What is a marketing
information system (MIS)?
 Marketing information system (MIS) is a set of
procedures and methods for the regular, planned
collection, analysis and presentation of information
for use in marketing decisions’
 Consists of people, equipment, and procedures to
gather, sort, analyze, evaluate and distribute
needed, timely, and accurate information to
marketing decision makers.
 Function: Assess, Develop and Distribute
Information.
 Marketing Information System
Marketing Managers
Marketing Information System

Distributing Assessing Information

Information Needs
Developing Information
Marketing Decisions and

Information Internal
Analysis Data
Communications

Marketing Marketing
Research Intelligence

Marketing Environment
Functions of a MIS:
Obtains Needed Information for Marketing Managers
From the Following Sources

Internal Data
Collection of Information from Data Sources Within the Company
From: Accounting, Sales Force, Marketing, Manufacturing, Sales

Marketing Intelligence
Collection and Analysis of Publicly Available Information about
Competitors and the Marketing Environment
From: Employees, Suppliers, Customers,
Competitors, Marketing Research Companies

Marketing Research
Design, Collection, Analysis, and Reporting of Data about a Situation
MIS Software
MIS name Company
 1 iLuxo Suite Lux Co.
 2 3M GEDW Teradata Comp.,a devision of NCR
 3 Arena R Systems Modeling Corporation
 4 Charles Schwab Charles Schwab & Co
 5 Clarify eFrontOfficeC Amdocs Ltd.
 6 DIALOG++ Balder Technology Group Inc.
 7 EDGE AIT Group Plc.
 8 Enterprise Rent-A-Car's CIO Service Inc.
 9 HTS HNC Software Inc.
 10 Hummingbird Hummingbird Ltd.
 11 iLuxo Suite iLux Co.
 12 Imparto Suite Primus Knowledge Solutions Inc.
 13 Inquisite Catapult Systems Corp.
 14 IQSupport Application Suite Logica Advantagekbs Inc.
 15 LeadMaster TM Lead Master Inc.
 16 Owens & Minor Owens & Minor Inc.
 17 PJM interconnection PJM Interconnection L.L.C.
 18 Plan Magic Plan Magic Corp.
 19 QAD QAD Inc.
 20 Quadstone Quadstone Company
 21 Quintus eContact TM Suite Avaya inc.
 22 SalesLogix R QGate Software Limited
 23 TeamPOINT Point Corp.
 24 Tyson Foods Optio Software Inc.
 25 VANTIVE VANTIVE Inc. (PeopleSoft Inc.)
Importance of MIS:

Marketing
Environment

Why
MIS Competition
Customer Is
Needs Needed

Strategic
Planning