Segubia, Gomera

RELATIONSHIP
OF MASS MEDIA
IN PHILIPPINE
CULTURE
 Learning Objectives
01
• Judge the medium used in
disseminating information in
Philippines 02
• Identify the significance of mass
communication

03 •Describe how mass media affect our

Philippine Culture
 What is Mass Media?

Broadcast media transmit

information electronically via
media such as films, radio, Mass media refers to
Mass media is recorded music, or television.
communication - a diverse array of
Digital media comprises both
whether written, Internet and mobile mass
media technologies
broadcast, or spoken- communication. Internet media that reach a large
that reaches a large comprise such services as email, audience via mass
audience. social media sites, websites, and communication.
Internet-based radio and
television.
 What is Mass
Communication?
Mass communication is the
communication of information from a
person, a small group of people, or an
organization to a large group of
heterogeneous and anonymous people
through the use of media developed for
that purpose.
 Significance of Mass Communication

It serve public messages quickly to a large number of people who are far
away from the source of information.

• It helps the mass to build an opinion about the happenings around them.

* It caters to persuade people in their beliefs, opinions, attitudes and

thinking on several issues like voting, religious convictions, culture etc.

* It educates us.
 Significance of Mass Communication

* *It entertains us and provide pleasure by the various media broadcasts.

* It gives prior information about weather and calamities and provides

information to cope up with disaster.

*It brings before us the political ideologies.

* It helps us to promote ourselves.

How Mass Media affect
Philippine Culture?
Mass communication influences both society and culture. Different
societies have different media systems, and the way they are set
up by law influences how the society works. Different forms of
communication, including messages in the mass media, give
shape and structure to society

Learning about other cultures through the media can create some
stereotypes which can be negative at times. The media plays an
important role in educating the people and making them familiar
with some cultures so as to avoid stereotypes. Examples of
stereotypes that have been created by the media include
portraying Muslims as terrorists and Africans as illiterates.
By educating the people about different cultures and emphasizing
on the positive aspects, the media can play an important role in
constructing the cultures of different societies across the world and
in the process avoiding prejudice and stereotyping.
How Does The
Media Influence
The Society?
The media can influence the way
people are viewed, which means
people's careers can change within
a flash. The media can also
manipulate people in the spotlight
to lead their life a particular way, or
to rebel against what they 'should'
be like.
Brief Summary