Professional Documents
Culture Documents
Presented By
Abeer Mohamed Zakaria
Prof. Nursing Administration
Faculty of Nursing
Mansoura University
2021
Models of communication:
Speaker Listener
Message
Laswell
Political scientist Harold Laswell, writing in 1948, posed the
question, “Who says what in which channel with what effect?
His model includes considerations of a variety of factors being
considered to determine the impact of a communication.
Communication
+
Message = Impact
+
Medium
+
Audience
Shannon and Weaver (Information theory - 1949)