Feria Angeles Ug s3

ENGLISH FOR
BUSINESS
September 01, 2022
Mg. Diana Feria Angeles

UNIT 1
DESIGN
THINKING
DESIGN THINKING
PREVIOUS KNOWLEDGE
Vocabulary time!
https://wordwall.net/resource/31157495
DESIGN THINKING
PREVIOUS KNOWLEDGE
Vocabulary time!
Lesson 2
Objective: Al final de la sesión, los
estudiantes serán capaces de
entender el concepto de design
thinking, los pasos del proceso, las
características de un design thinker y
la aplicación de un caso práctico.
AGENDA
1- Introduction : What is Design thinking? - definitions and application
2.- Steps of the design thinking process – examples and application
3.- Characteristics of a design thinker

4.- Metacognitive questions
5.- Conclussions
6.- End of session
DESIGN THINKING
What is Design thinking? - definitions and application
WHAT IS DESIGN THINKING?
https://www.youtube.com/watch?v=_H33tA2-j0s
Retrieved from: https://herostartup.com/blog/design-thinking-en-la-educacion-k12/
DESIGN THINKING
What is Design thinking? - definitions and application
⮚For Interaction Design Foundation (n.d.):

Design Thinking as a non-linear, iterative process that teams
use to understand users, challenge assumptions, redefine
problems and create innovative solutions to prototype
and test. Involving five phases —Empathize, Define,
Ideate, Prototype and Test— it is most useful to tackle
problems that are ill-defined or unknown.
Retrieved from: https://learn-us-east-1-prod-fleet02-xythos.content.blackboardcdn.com/5e545c6f58bc4/24966545?X-Blackboard-Expiration=1630789200000&X-Blackboard-Signature=Pkr4oOAsoQ1omOyCAbaGf29dVcunvc7vkYdLeez3098%3D&X-Blackboard-Client-Id=446172&response-cache-control=private%2C%20max-age%3D21600&response-content-disposition=inline%3B%20filename%2A%3DUTF-8%27%27IDIO.1403.221.1.M02.LECTURA.pdf&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-

SHA256&X-Amz-Date=20210904T150000Z&X-Amz-SignedHeaders=host&X-Amz-Expires=21600&X-Amz-Credential=AKIAZH6WM4PL5SJBSTP6%2F20210904%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=17bf5ff1f3ea16ccf943c8ea982c29a3f1d18caeb60898b5ba423b77cd69cfb1
DESIGN THINKING
Steps of the design thinking process – examples and application
DESIGN THINKING: 5 STEP PROCESS

DESIGN THINKING
1.EMPATHIZ
E
DESIGN THINKING
1. EMPATHIZE
The first stage of the Design Thinking process is to gain an empathic understanding
of the problem you are trying to solve. This involves consulting experts to find out
more about the area of concern through observing, engaging and empathizing with
people to understand their experiences and motivations, as well as immersing
yourself in the physical environment so you can gain a deeper personal
understanding of the issues involved.

DESIGN THINKING
APPLICATION EXAMPLE
1. EMPATHIZE
• Interviewing people
• Gathering information
• All of them agree that they lose 1 hour in high traffic.
• All them agree that there are various issues to be solved
Retrieved from:https://www.consuunt.com/design-thinking/
DESIGN THINKING
2.DEFINE

DESIGN THINKING
2. DEFINE (THE PROBLEM)
This is where you will analyse your observations and synthesise

them in order to define the core problems that you and your team
have identified up to this point. You should seek to define the
problem as a problem statement in a human-centered manner.

DESIGN THINKING
APPLICATION EXAMPLE
2. DEFINE
• Traffic lights in poor conditions.

• Increment of cars.
• Lack of traffic safety culture.
• Road closure due to work.
DESIGN THINKING
3. IDEATE

DESIGN THINKING
3. IDEATE
In this stage you start generating ideas. With this solid background, you and your
You’ve grown to understand your users team members can start to "think outside
and their needs in the Empathise stage, the box" to identify new solutions to the
and you’ve analysed and synthesised your problem statement you’ve created, and
observations in the Define stage, and you can start to look for alternative ways
ended up with a human-centered problem of viewing the problem.
statement.

DESIGN THINKING
APPLICATION EXAMPLE
2. DEFINE
• Bike lanes
• Electric train/ metro
• Smart traffic lights
DESIGN THINKING
4. PROTOTYPE

DESIGN THINKING
4. PROTOTYPE
This is an experimental phase, and the aim is to

identify the best possible solution for each of the
The design team will now produce problems identified during the first three stages.
a number of inexpensive, scaled The solutions are implemented within the
down versions of the product. prototypes, and, one by one, they are investigated
and either accepted, improved and re-examined,
or rejected on the basis of the users’ experiences.

DESIGN THINKING
APPLICATION EXAMPLE
4. PROTOTYPE
• Smart traffic lights: Connect, coordinate and monitor through sensor video
cameras and LED lights.
• Will include a solar panel.
• The additional energy captured will be stored in batteries.
• Will work during the night.
DESIGN THINKING
5. TEST

DESIGN THINKING
DESIGN THINKING: 5 STEP

PROCESS
5. TEST
This is the final stage of the 5 stage-
model, but in an iterative process, the Even during this phase,
results generated during the testing alterations and refinements are
phase are often used to redefine one or made in order to rule out problem
more problems and inform the solutions and derive as deep an
understanding of the users, the understanding of the product and
conditions of use, how people think, its users as possible.
behave, and feel, and to empathise.

DESIGN THINKING
Metacognitive questions
Let’s practice!
https://wordwall.net/resource/31107989
DESIGN THINKING
Let’s practice!
DESIGN THINKING
What type of business model is it?
Group activity
Discuss in groups: “RETAIL ONLINE SHOP”
PROBLEM: Late shipments delivery times are causing

constant claims, and that is affecting the business.
*Note: Approximately half of digital shoppers are not
willing to wait more than 5 days for their products.
DESIGN THINKING
CHARACTERISTICS OF A DESIGN THINKER
⮚Empathy
⮚Experimentalism
⮚Integrative thinking
⮚Collaboration
⮚Optimism

DESIGN THINKING
Empathy Integrative thinking
They can imagine the world from They not only rely on analytical processes but also
multiple perspectives—those of exhibit the ability to see all of the salient—and
colleagues, clients, end users, and sometimes contradictory—aspects of a confounding
customers (current and problem and create novel solutions that go beyond
prospective). and dramatically improve on existing alternatives.

DESIGN THINKING
Optimism Experimentalism Collaboration
They assume that no matter how Design thinkers pose questions The increasing complexity of
challenging the constraints of a and explore constraints in products, services, and
given problem, at least one creative ways that proceed in experiences has replaced the
potential solution is better than entirely new directions. myth of the lone creative
the existing alternatives genius with the reality of the
enthusiastic interdisciplinary
collaborator.

DESIGN THINKING
https://create.kahoot.it/share/design-thinking/88f637c9-b22d-
42c8-9099-090a500921e6
DESIGN THINKING
DESIGN THINKING
Conclussions
⮚ Design Thinking is a process for creating problem solving.

⮚ The characteristics of a design thinker are: empathy, integrative
thinking, experimentalism, optimism, collaboration.
⮚ The steps of Design Thinking are: empathize, define the problem, ideate,
prototype and test.

DESIGN THINKING
QUESTIONS?
Lesson 2
Objective: Al final de la sesión, los
estudiantes serán capaces de
entender el concepto de design
thinking, los pasos del proceso, las
características de un design thinker y
la aplicación de un caso práctico.
Don’t forget to review your material for next week!
👉👉Check announcements!!
Next week topic
⮚BUSINESS MODEL CANVAS
⮚RECORDATORIO DE ESTA
Modulo 3 SEMANA: FORO DE DEBATE
Del 29/AUG - 13:00
⮚ SEMANA 4 :T1 ACTIVIDAD CALIFICADA
Hasta 05/SEP - 13:00
• Este cuestionario es una evaluación de tus conocimientos.
• Tiene una calificación vigesimal.
• Tienes 1 intento para responderlo.
T1 - Cuestionario • Es un recurso que ayuda a comprobar los aprendizajes adquiridos
módulo a módulo.
• La actividad debe ser desarrollada desde una PC y no desde un
Foro de debate
dispositivo móvil.
Videoconferencia
THANK YOU!

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ENGLISH FOR

Mg. Diana Feria Angeles

3.- Characteristics of a design thinker

What is Design thinking? - definitions and application

WHAT IS DESIGN THINKING?

What is Design thinking? - definitions and application

⮚For Interaction Design Foundation (n.d.):

Steps of the design thinking process – examples and application

DESIGN THINKING: 5 STEP PROCESS

Steps of the design thinking process – examples and application

DESIGN THINKING: 5 STEP PROCESS

Steps of the design thinking process – examples and application

DESIGN THINKING: 5 STEP PROCESS

Steps of the design thinking process – examples and application

DESIGN THINKING: 5 STEP PROCESS

Steps of the design thinking process – examples and application

DESIGN THINKING: 5 STEP PROCESS

2. DEFINE (THE PROBLEM)

This is where you will analyse your observations and synthesise

• Traffic lights in poor conditions.

Steps of the design thinking process – examples and application

DESIGN THINKING: 5 STEP PROCESS

DESIGN THINKING: 5 STEP PROCESS

Steps of the design thinking process – examples and application

DESIGN THINKING: 5 STEP PROCESS

Steps of the design thinking process – examples and application

DESIGN THINKING: 5 STEP PROCESS

This is an experimental phase, and the aim is to

Steps of the design thinking process – examples and application

DESIGN THINKING: 5 STEP PROCESS

Steps of the design thinking process – examples and application

DESIGN THINKING: 5 STEP

PROBLEM: Late shipments delivery times are causing

Steps of the design thinking process – examples and application

CHARACTERISTICS OF A DESIGN THINKER

Steps of the design thinking process – examples and application

CHARACTERISTICS OF A DESIGN THINKER

Empathy Integrative thinking

Steps of the design thinking process – examples and application

CHARACTERISTICS OF A DESIGN THINKER

Optimism Experimentalism Collaboration

⮚ Design Thinking is a process for creating problem solving.

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