Business Model Canvas Explained

ENGLISH FOR
BUSINESS
September 8, 2022
Mg. Diana Feria Angeles

UNIT 1
BUSINESS MODEL
CANVAS
BUSINESS MODEL CANVAS
PREVIOUS KNOWLEDGE
Vocabulary time!
https://wordwall.net/resource/31313898
PREVIOUS KNOWLEDGE
Vocabulary time!
Lesson 2
Objective: Al final de la sesión, los
estudiantes serán capaces de
entender el concepto de business
model canvas y sus elementos.
AGENDA
1- Introduction : What is business model canvas? - Definitions and application
2.-Business model canvas – The nine elements
3.- Metacognitive questions
4.- Conclusions
5.- End of session

What is Business model canvas? - definitions and application
WHAT IS BUSINESS
MODEL CANVAS?
Retrieved from: https://herostartup.com/blog/design-thinking-en-la-educacion-k12/ https://youtu.be/IP0cUBWTgpY

What is Business model canvas? - definitions and application
The Business Model Canvas is defined as

a visual framework for describing the
elements involved in a specific business.
It shows what the business does, the
resources it needs and how money flows
in and out of the company, so it can be
used to design new models or to analyse
current models.
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Business model canvas – The nine elements
BUSINESS MODEL CANVAS: 9 ELEMENTS

The Business Model Canvas describes the reasons or intentions behind how an organization creates, delivers and
captures value

1.VALUE
PROPOSITION
BUSINESS MODEL
CANVAS:
VALUE PROPOSITION
This section of the canvas should capture what

you provide to people. It might also be
something that wouldn’t happen without you
there to facilitate it.

2.CUSTOMER
SEGMENTS
BUSINESS MODEL CANVAS:
CUSTOMER SEGMENTS
It is the group of customers or

companies for which you plan
to sell your product or services.

3.CUSTOMER
RELATIONSHIPS
CUSTOMER RELATIONSHIPS
It describes the kind of relationships customers

want or expect with you, and the type of
relationships you want to have with them. If, for
example,your model requires a lean staff and a
digital platform, you might encourage a more
‘self-serve’ relationship with customers.

4.CHANNELS

CHANNELS
It involves the ways you will reach your

customer segments. Word of mouth,
advertising and social media are the most
common channels. How will you maintain
contact with customers?

5.KEY ACTIVITIES

DESIGN THINKING
BUSINESS MODEL
CANVAS:
KEY ACTIVITIES
What do you need to do to deliver your

value proposition, to develop customer
relationships and to generate revenue?

6.KEY
RESOURCES
BUSINESS MODEL
CANVAS:
KEY RESOURCES
It describes what you need to maintain to

deliver your value proposition, customer
relationships and revenue streams. These
can include tangible resources such as
financial reserves, buildings, equipment,
people, and intangible assets such as brand,
trust, data and intellectual property.

6.KEY PARTNERS

BUSINESS MODEL
CANVAS:
KEY PARTNERS
This section lists those people or

organizations you need to work
with to carry out your activities and
reach your customers.

6.COST
STRUCTURES
BUSINESS MODEL
CANVAS:
COST STRUCTURE
Knowing what it will cost to carry

out your key activities,
partnerships and customer
relationships is vital.

9.REVENUE
STREAMS
BUSINESS MODEL
CANVAS:
REVENUE STREAMS
What activities do you do that bring in

different revenue streams? Income from
particular customers may be considered if
they represent a significant proportion of
overall income.

Metacognitive questions
GROUP ACTIVITY
In groups, apply the

business model canvas
for UBER identifying
each element.
GROUP ACTIVITY

BENEFITS OF USING A BUSINESS MODEL CANVAS
There are several benefits of using this framework:
Simplicity: Your canvas shows the For any company: It is not

basics of your business, so you Customer focused: Your important what kind of
should know the answers to most canvas shows the way you business you possess, a one-
of these. Collecting information think about and interact person startup or a
might be complex, but the Business with your customer, so it multinational company, the
Model Canvas ensures a simple can help to identify any Business Model Canvas works
process. weaknesses. well.
Retrieved from:https://www.consuunt.com/design-thinking/
https://create.kahoot.it/details/01442011-8f6d-4610-b1b3-
14597538cf97
https://create.kahoot.it/share/business-model-canvas/9a829ed9-
bec4-4cec-a3b6-85eba24e446c
Conclusions
• The Business Model Canvas is a chart that contains elements which describe a company's or
product's value proposition, the basic structure or system, customers, and the money that the
organization has and the way you can manage it.
• It’s a good idea to assess your Business Model Canvas from time to time to see how it is evolving.

QUESTIONS?
Lesson 2
Objective: Al final de la sesión, los
estudiantes serán capaces de
entender el concepto de business
model canvas y sus elementos.
Don’t forget to review your material for next week!
👉👉Check announcements!!
Next week topic
⮚WHAT IS A BUSINESS PLAN? BUSINESS STRATEGY: MISSION,
VISION AND SMART GOALS
⮚ SEMANA 5
Modulo 4
⮚ Recordatorio: FORO DE DEBATE 2
• Módulo 4
Del 12/SEP - 13:00 • Debate 3
Hasta 19/SEP - 13:00 • Cuestionario 04
• Actividad “Conoce a tu equipo de trabajo”
Foro de debate
Videoconferencia
THANK YOU!

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ENGLISH FOR

Mg. Diana Feria Angeles

2.-Business model canvas – The nine elements

3.- Metacognitive questions

5.- End of session

What is Business model canvas? - definitions and application

Retrieved from: https://herostartup.com/blog/design-thinking-en-la-educacion-k12/ https://youtu.be/IP0cUBWTgpY

The Business Model Canvas is defined as

Business model canvas – The nine elements

BUSINESS MODEL CANVAS: 9 ELEMENTS

Business model canvas – The nine elements

Business model canvas – The nine elements

This section of the canvas should capture what

Business model canvas – The nine elements

Business model canvas – The nine elements