PARDOS CHICKEN

Integrantes
Fernández Oblitas, Ana Lucy
Guillen Yauri, Yaquelin Liliana
Luna López, Arminda Wendy
Sánchez Díaz, Jorge Luis
Vílchez Panta, José Luis
Flores Amasifuen, Moisés
Arias Avendaño, Iván
ÍNDICE
INTRODUCCIÓN SEGMENTO OBJETIVO Y
01 • Misión 04 MIX DE MARKETING
• Tipos de segmentación
• Visión
• Las 4 P de marketing

ANALISIS DEL ENTORNO ESTRATEGIAS

• Estrategias de
02 • Analisis Pestel y 5 fuerzas 05 posicionamiento
de Porter • Estrategias para la creación
de lealtad

FLOR DE SERVICIO PRESUPUESTO

03 • Elementos facilitadores 06 • Presupuesto
• Elementos de mejora • Conclusiones
• Recomendaciones
Historia y alcances del trabajo :

Visión:

Misión:
 ANALISIS DEL ENTORNO
ANALISIS PESTEL

LAS 5 FUERZAS DE PORTER

Flor de servicio
Segmentación

Demográfica Geográfico Conductual Psicográfica

It’s the closest planet to the Sun Venus has a beautiful name and Despite being red, Mars is Despite being red, Mars is
and the smallest one in the is the second planet from the actually a cold place. It’s full of actually a cold place. It’s full of
Solar System Sun iron oxide dust iron oxide dust
 Buyer persona
RICARDO LÓPEZ Personalidad Intereses
Deportista Reuniones en casa suya y de
sus amigos
10%

Alegre
20%
Edad: 43
Progresistas y moderno
Educación: Universitario 30%
Salario: 6,000
vida social activa
Distrito: San Borja 40%
Analisis de los competidores

Venus Mercury Saturn

$30,000 $6,100,000 $356,000

Venus is the second planet Mercury is the closest It’s composed of hydrogen
from the Sun planet to the Sun and helium

60% 10% 30%

MIX DE MARKETING

Do you know what helps you make your point clear?

Lists like this one:
● They’re simple
● You can organize your ideas clearly
● You’ll never forget to buy milk!

And the most important thing: the audience won’t miss

the point of your presentation
ESTRATEGIAS

Neptune Mercury
It’s the farthest planet from Mercury is the closest
the Sun planet to the Sun

Jupiter Venus
Jupiter is the biggest planet Venus is the second
of them all Saturn planet from the Sun
Saturn is a gas giant and
has rings
PRESUPUESTO
The Moon
The Moon is Earth’s only
natural satellite

Neptune
It’s the farthest planet from
the Sun

Ceres
Ceres is located in the
Follow the link in the graph to modify its data and then paste the main asteroid belt
new one here. For more info, click here
CONCLUSIONES

“This is a quote, words full of

wisdom that someone important said
and can make the reader get
inspired.”
RECOMENDACIONES

You can list all the activities you would like to try here

You can list all the activities you would like to try here

You can list all the activities you would like to try here

You can list all the activities you would like to try here

You can list all the activities you would like to try here

You can list all the activities you would like to try here
GRACIAS !