"A STUDY ON CUSTOMER SATISFACTION TOWARDS FASTRACK WATCH”

IN S.V UNIVERSITY-TIRUPATI
By
P. UDAY KUMAR
ROLL NO:1982263083
(2021-2023) 
Under the guidance of
Prof. S. DURGA RAO (DEPARTMENT OF MANAGEMENT
STUDIES)

DEPARTMENT OF MANAGEMENT STUDIES

SVU COLLEGE OF COMMERCE MANAGEMENT AND COMPUTER SCIENCE
TIRUPATI – 517502
CUSTOMER
SATISFACTION
SURVEY TOWARDS
FASTRACK WATCH
CONTENTS
* INTRODUCTION

*COMPANY PROFILE

*OBJECTIVES

*RESEARCH METHODOLOGY

*DATA ANALYSIS & INTERPRETATION WITHG CHI SQUARE

*FINDINGS SUGGESTIONS & CONCLUSION

SAMPLING PLAN
* SAMPLE FRAME : TIRUPATI

* SAMPLE UNIT : CUSTOMERS OF FASTRACK WATCH

* SAMPLE SIZE : 102

*SAMPLING METHOD : CONVENIENCE SMAPLING

*CONTACT METHOD : PERSONAL

*STATISTICAL TOOL : CHI SQUARE TEST

INTRODUCTION
* Customer satisfaction defined as “a person’ s feeling of pleasure or disappointment, which
resulted from comparing a product’s perceived performance or outcome against his/her
expectations”.

-Philip Kotler
COMPANY PROFILE

Type Public
Industry Fashion accessories
Founded 1998
Headquarters New Delhi
, India
Area served India
Products Watches, sunglasses, bags, wallets, perfumes
Owner Titan Company
Website www.fastrack.in
OBJECTIVES
* To understand the existing product quality in Fastrack watches.

* To investigate whether the product quality of Fastrack watches is capable of all

demands made by customer.

* To identify the difference between Expectation & Perception of customers in

product quality offered by Fastrack watches.

*To understand about the customer satisfaction for Fastrack watches.

RESEARCH METHODOLOGY
* Research Design : Descriptive Design

* Data Source : Secondary source : Internet, Company website

Primary source : Through Questionnaire

* Research Approach : Through Survey

* Research Instrument : Questionnaire



DATA ANALYSIS
&
INTERPRETATION