CUSTOMER SATISFACTION

SURVEY ON YAMAHA FZ
CONTENTS

• INTRODUCTION
• COMPANY PROFILE
• OBJECTIVE
• RESEARECH METHODOLOGY
• DATA ANALYSIS AND INTERPRETATION WITH CHI SQUARE
• FINDINGS,SUGGESTIONS AND CONCLUSION
SAMPLING PLAN

• SAMPLE FRAME : TIRUPATI

• SAMPLE UNIT : CUSTOMERS OF YAMAHA FZ
• SAMPLE SIZE : 101
• SAMPLING METHOD : CONVENIENCE SAMPLING
• CONTACT METHOD : PERSONAL
• STATISTICAL TOOL : CHI SQUARE TEST
INTRODUCTION

• Customer satisfaction defined as “a person‘ s feeling of pleasure or

disappointment, which resulted from comparing a product‘ s perceived
performance or outcome against his/her expectations”.
-Philip Kotler
 COMPANY PROFILE
• Type :Public
• Industry. :Automotive
• Founded. :1 May 1955; 67 years ago
• Founder :Genichi Kawakami
• Headquarters :Iwata, Shizuoka, Japan
• Area served :Worldwide
• Key people. :Hiroyuki Yanagi (Chairman & Representative
Director)Yoshihiro Hidaka (President & Representative Director)
• Products. :Motorcycles, commuter vehicles & scooters, recreational
vehicles, boats, bikes and scooters
• ownersThe Master Trust Bank of Japan (11.82%)Yamaha Corporation
OBJECTIVES

• To understand the satisfaction level of buyer towards Yamaha bike.

• To know the level of the buyer satisfaction.
• To know about diverse brands of the similar bikes sold in the area.
• To study the marketing strategy.
• To know about Yamaha motorcycles with regards in the specified customer
view.
RESEARCH METHODOLOGY

• RESEARCH DESIGN : DESCRIPTIVE DESIGN

• DATA SOURCE: SECONDARY SOURCE: website
PRIMARY SOURCE: Through Questionnaire
• RESEARCH APPROACH : Through Survey
• RESEARCH INSTRUMENT : Questionnaire