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  • Toyota Group 2

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    Taha Al Sakkaf
    3 views9 pages
    Toyota was founded in 1937 and sells cars and trucks in over 170 markets worldwide, with the objectives of increasing product distribution through expanding networks and gaining new customers. The document outlines Toyota's background, marketing objectives, market segmentation through geographic and demographic factors, value propositions around variety, quality, and service, and brand positioning around innovation, inspiration, performance and design. It also mentions analyzing the customer journey and marketing mix.

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    TOYOTA GROUP 2

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    Toyota was founded in 1937 and sells cars and trucks in over 170 markets worldwide, with the objectives of increasing product distribution through expanding networks and gaining new customers. The document outlines Toyota's background, marketing objectives, market segmentation through geographic and demographic factors, value propositions around variety, quality, and service, and brand positioning around innovation, inspiration, performance and design. It also mentions analyzing the customer journey and marketing mix.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views9 pages

    Toyota Group 2

    Uploaded by

    Taha Al Sakkaf
    Toyota was founded in 1937 and sells cars and trucks in over 170 markets worldwide, with the objectives of increasing product distribution through expanding networks and gaining new customers. The document outlines Toyota's background, marketing objectives, market segmentation through geographic and demographic factors, value propositions around variety, quality, and service, and brand positioning around innovation, inspiration, performance and design. It also mentions analyzing the customer journey and marketing mix.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Outline

    • Background of Toyota
    • Marketing Objective
    • Market Segmentation
    • Value proposition
    • Brand Positioning
    • Customer Journey
    • Marketing Mix
    • Analysis and Measurement
    Background
    • It was founded by Kiichiro Toyoda
    • Incorporated on August 28, 1937
    • cars and trucks in 28 countries for sale in
    • more than 170 markets around the globe.  
    Marketing Objective
    • To increase product distribution
    by growing the distribution networks of the
    commodity, suppliers and the retail sector.
    • To increase new customers
    By considering different tactics, Toyota will
    achieve this objective.
    Market Segmentation
    • Geographic Segmentation
    Toyota segmented their market for Japan, North
    America, Europe and Asia and for each its own
    characteristics
    • Demographic segmentation
    There are differences between the demographics
    of the customers of Toyota is dividing the mass
    market into smaller segments and groups based
    on gender, income, occupation.
    Value Proposition
    • Having so many types of cars

    • Quality and Reliability

    • After Sales Service


    Brand Positioning
    • Innovation.
    • Inspiration.
    • High Performance.
    • Design
    Purchase Path
    Done by:
    Ahmed Tariq Mulhi
    Rashad Fuad Al-Arasi
    Abdulsalam Faiz Al-Ashwl
    Hussein Mohammed Al-Maisary

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