TOYOTA ANALYSIS

Group 4 :
Andina Marsha 29318352
M. Akhirul Hakim 29318348
Nafia Azhariya 29318419
Zurriyasha 29318423
Company Profile
Toyota Motor Corporation is a Japanese multinational automotive manufacturer
headquartered in Toyota, Aichi, Japan. Toyota is the global market leader in sales of
hybrid electric vehicles, and one of the largest companies to encourage the mass-market
adoption of hybrid vehicles across the globe. Toyota is also a market leader in hydrogen
fuel-cell vehicles.

Toyota Motor Corp. engages in the manufacture and sale of motor vehicles and parts. It
operates through the following segments: Automotive, Financial Services, and All Other.
Focus in the Automotive segment designs, manufactures, assembles and sells passenger
cars, minivans, trucks, and related vehicle parts and accessories. It is also involved in the
development of intelligent transport systems.
Arena
● Product Categories
SUV/MUV: Innova, Fortuner, Prado, Land Cruiser

Sedan: Corolla Altis, Camry, Vios

● Toyota vehicle is sold through a channel of more than 175 distributors in 190+
countries and regions around the world
● Toyota aims to attract is the middle to high income earning group. Toyota provides
its customers with a broad range of prices for both middle income and high income
earners. Aside from income, Toyota also targets consumers who live a luxurious
lifestyle. Lexus is a luxury car division under Toyota
● On the basis of geographic segmentation Toyota has segmented the market into
Japan, north America, Europe, Asia
● Hybrid technology - based on a number of powertrain types—gasoline, diesel, and
even, eventually, fuel cells.
● Toyota value creation:

❏Offering unique solutions by engaging in everything from development to

production, sales and after sales services
❏Providing key components of various products for automakers around the world
by leveraging our technological capabilities
❏Contributing to further improving competitiveness of Toyota cars by leveraging
our strengths in manufacturing capabilities
VEHICLES
● Toyota Announce to merge Tokyo sales companies to establish a new company. It
purpose to lead a strong sales for Toyota product.
● Toyota has strong focus on Research and development using connected
technologies to expand the freedom, safety, and excitement of smart mobility .
● Make an agreement with Grab in the area of mobility as a service in South East Asia
and announce to establish Toyota Big Data Center (TBDC).
● Toyota had been done an acquisition with Daihatsu since July 2016. it purposed to
get experienced in car’s low price.
DIFFERENTIATORS
● The most durable, reliable, and safety car for family
● Affordable price for middle up category. Toyota focusing on promotional pricing
strategy; low interest financing & longer payment terms
● Toyota car focusing on detail and brilliant design combining with technology
● Eco-friendly, durable, low-maintenance, and resale value
STAGING
•Investing 10 Billion Dollars for the next 5 years since 2017 and adding the amount of
investations for 30% per 2019
•Investing on plants to increase the production.
•Producting more hybrid cars on 2020.
ECONOMIC LOGIC
● Toyota did a mass production to reduce the cost with efficient the time
● Maximize service after sales
● Toyota produce specific car, lexus, for the upper income segment
● Toyota sell both inexpensive cars and high-end cars with high-quality features, and
many consumers find the value that they provide
THANKYOU