Objective

I can differentiate the

various models of
communication
from one another.
Models of Communication

The process of
communication can be
explained through the
various models of
communication
constructed by experts
throughout the years.
Linear Model

•One directional
•Information from
the sender is
conveyed directly
to the receiver
Linear Model
Interactive Model
•Originate from two
sources: the message
from the sender and
the feedback from
the receiver
Interactive Model
•One gives a
message, the other
receives it, and then
gives feedback
accordingly
Interactive Model

•Presented by
William
Schramm
(1954)
Interactive Model
Transactional Model

•Developed
by Dean
Barnlund
(1970)
Transactional Model
•Shows communication
as occurring
continuously and
simultaneously
between or among
people
Transactional Model
•Communication as
two-way process in
which participants are
constantly sending and
receiving message.
Transactional Model
Shannon-Weaver Model

•Mother of all
communication
models
Shannon-Weaver Model

•One way process

consisting five (5)
elements: source,
transmitter, channel,
receiver and
destination.
Shannon-Weaver Model

•Criticized because it
misses something
essential: feedback
Shannon-Weaver Model
Features of Effective
Communication
Completeness
•Communication should include
everything that the receiver
needs to hear for him/ her to
respond, react or evaluate
properly
Conciseness
•Message should be
direct to the point
and straight forward
Consideration
•Consider relevant information
about his/her receiver such as
mood, background, race,
preference, education, status
and needs among others.
Concreteness
•Message should be
concrete and supported by
facts, figures, and real-life
examples and situations
Courtesy
•Respecting the culture,
values, and beliefs of the
receiver.
•Being courteous all the time
creates a positive impact on
the audience
Clearness
• Usage of simple and specific words to
express ideas.

• Achieved when the speaker focuses

only on a single objective in his/her
speech so as not to confuse the
audience
Correctness
•Eliminates negative impact on
the audience and increases the
credibility and effectiveness of
the message