Professional Documents
Culture Documents
• Formalisation
• Informalisation
• Centralisation
• Decentralisation
Formalisation
• A way to balance both differentiating (separating) and
integrating people and activities
Informalisation:
•Informal structures for decision making, communication and
control are not represented in org charts but are common in the
day-to-day operations
1) Functional structure
2) Product structure
3) Division structure
4) Customer structure
5) Geographic/Regional structure
6) Matrix structure
Functional Structure
• Organises the firm around traditional functional areas i.e
Finance, marketing, HR,
• Most common type of structure
• Well suited to small/medium sized firms with limited product
diversification
Functional Structure
Advantages
•Facilitates specialisation of the organisation’s knowledge
•Reduces duplication of the organisation’s functional resources
•Facilitates coordination within the organisation’s functional
areas
Disadvantages
•Leads to a narrow view of the organisations overall goals
•It can result in the organisation responding slower to market
changes
•Can limit the attention paid to customers as functional groups
focus on their specific areas
Product-based structure
• Organised around specific products or services
• Ideal for large organisations with a wide range of products or
services
• Enables diversification
Managing Director
Disadvantages
•Duplication of functional areas
•Conflicts can arise between organisation’s corporate objectives and
the objectives of the product group
•Conflicts can also arise between the different product groups and
creates greater difficulty coordinating across product groups
Divisional Structure
• Can be viewed as an extension of a product structure
• Organisation is divided up into divisions on the basis of products
and/or geography
• Used for highly diversified organisations with significant number
of specific products and product families
Divisionalised Structure
Advantages
•Organising various product families within a division can reduce
functional duplication
•Product families within a division serve common customers,
customer focus is often stronger
•Cross-product coordination within the division is easier
Disadvantages
•Can only apply to large, diversified companies
•Can inhibit cross-division coordination
•Can create coordination difficulties between division objectives
and corporate objectives
Customer Structure
• Organised around categories of customers
• Usually used when different categories of customers have
independent needs that differ from each other
Customer Structure
Advantages
•Facilitates in-depth understanding of specific customers
•Increases the organisation’s responsiveness to changes in
customer preferences and needs
Disadvantages
•Produces duplication of functional resources in each of the
customer units
•Makes it difficult to coordinate between customer units and
corporate objectives
•Can fail to leverage technology or other strengths of one unit
across other units
Geographical Structure
• Centred around appropriates geographical areas or regions
• Regional executives are generally responsible for all functional
activities and products in their regions
Managing
Director
Disadvantages
•Often creates cross-regional coordination difficulties
•Separating production facilities can inhibit economies of scal
•Duplicates resources and functions across regions
Matrix Structure
• Consists of a combination of two structures
• As a consequence, there are dual reporting relationships
• The two overlapping structures used are often based on the two
dominant aspects of an organisations environment
Matrix Structure
Advantages
•Facilitates information flow throughout the organisation
•Enhances decision making
•Best suited to a changing and complicated business environment
•Can facilitate the flexible use of human resources
Disadvantages
•Makes performance evaluations more complex
•Can inhibit organisations ability to respond quickly to changing
conditions
•Can diffuse accountability
•Can lead to conflicts (differing perspectives)
Challenges of Organisational Structure
• Balancing people and tasks and integrating