Professional Documents
Culture Documents
Unit I: Introduction to e-commerce: Meaning, concept, e-commerce v/s e- business, Porter’s value
chain model, E-Business Model, Technology in ecommerce: ISP, URL’s, HTTP, IP, Cookies.
Building Web Site: Introduction, Website, Webpage, Static Website and Dynamic Website. Life cycle
of web site design, Basic rules of web site design.
Web Page Design using HTML I: Web Site Design Tool - Interface, Workspace, views, Templates,
Website layout. Overview of HTML, Basic Structure of HTML Document, Headings, Paragraphs, Basic
Text Formatting.
Unit I
Porter’s Value Chain Model
❑ Michael Porter introduced Generic Value Chain Model in 1985.
Introduction
❑ Value chain represents the internal activities a firm engages in when transforming
inputs into outputs.
❑ Value Chain Analysis (VCA) is a strategy tool used to analyze firm’s activities by
recognizing which activities are the valuable to the firm and which ones needs to be
improved.
❑ It involves identification of primary and supportive activities that add value to the final
product.
Firm Infrastructure
(Financing, Planning, Investor Relation, Organizational Structure)
S
U Human Resource Management
P (Recruiting, Training, Compensating, Grievance handling)
P
O Technology Development
(Product Design, Testing Facility, Market Research, Enterprise Resource Planning)
R
M
Porter’s Value T Procurement Resources
(Components, Machinery, Vendor, Advertisement, Services) A
R
Chain Analysis
Inbound Operations Outbound Marketing Service
Logistic Logistic And Sales G
P
R Receiving Manufacturing Warehousing Advertisement Customer
I
I Service N
Data Storing Assembly Order Fulfilment Selling
M Upgrading
Inventory Testing Dispatch Promotion
A Control Training
R Daily Operation Transportation Pricing
Transportation
Y Scheduling
Primary Activities
Primary activities are directly involved in transforming inputs into outputs and in
delivery and after sales support.
▪ Installation
▪ Services &
Repair Support
Operations Manufacturing of A.C. into a
▪ After Sales Servicing finished product
PRIMARY
ACTIVITIES
P
O Technology Development
(Product Design, Testing Facility, Market Research, Enterprise Resource Planning)
R
M
Porter’s Value T Procurement Resources
(Components, Machinery, Vendor, Advertisement, Services) A
R
Chain Analysis
Inbound Operations Outbound Marketing Service
Logistic Logistic And Sales G
P
R Receiving Manufacturing Warehousing Advertisement Customer
I
I Service N
Data Storing Assembly Order Fulfilment Selling
M Upgrading
Inventory Testing Dispatch Promotion
A Control Training
R Daily Operation Transportation Pricing
Transportation
Y Scheduling
Support Activities
● Firm Infrastructure refers to an organization’s structure and its management, functions,
planning, accounting, finance, quality-control mechanism.
● Procurement Resources refers to the function of purchasing inputs used in the firm’s value
chain.
This function adds value to the company by employing required inputs and effectively
managing the firm’s cost.
Support Activities
It supports both the primary activities and the entire value chain.
Need for Value Chain Analysis
● Cost Advantage
● Competitive Advantage
● Profitability
● Firm Infrastructure
○ 800 plants over 200 countries and territories
○ Market Capitalization: $235.35 Billion
○ Advertisement : $5.8 Billion
○ Largest Distribution Network as per year 2020
● Procurement Resources
○ Coca-Cola Bottlers’ Sales and Service
■ Customer Business Solution : a data and service integrator of/for stakeholders
■ Procurement: Navigate external marketplace channels and categories and
supplier insights to solve client needs.
Support Activities: The Coca-Cola Company
● Technology Development
○ Product Innovation: Sugar free products, Greener packaging
○ Sustainable Innovation: “Zero-Waste Urban Environment”
○ Marketing Innovation: Digital Platform and Big Data Analysis for
accessing customers choice and forming strategies accordingly.