PART IV

The Business Environment

A.PEST ANALYSIS

Political Factor Economic Factor

1. NHA Permit 1. Consumer Confidence
2.NHA Letter 2.Gained Profit

Bready
Steady
Socio Cultural Factor
1. Age Distribution
2. Health Consciousness Technological Factor
3. Wealth and income 1. Sound System
disparities 2. Portable Fan
B.SWOT ANALYSIS

STRENGTH WEAKNESS
1. Affordable products 1. Low profits
2. Unique Products in LRB 2. Competition has more
3. Friendly staff offerings

Bready
Steady
OPPORTUNITIES
1. Market boom THREATHS
2. Popularity of the 1. Negative reviews
product 2. Covid-19
3. Can implement 3. Rainy Season
loyalty program