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St. Vincent de Ferrer College of Camarin, Inc.

SVFC Compound, San Vicente Ferrer St. Area D, Brgy. 178 Camarin Caloocan City, 1400
Telephone Number: 7688-25-75; Email Address: info@svfc.com.ph
Website: https://svfc.com.ph/

Course Name GE 5 Purposive Communication


Course Credit 3 units
Course Description Purposive Communication is three units course that develops students’ communicative competence and enhances their cultural and
intercultural awareness through multi-modal tasks that provide them opportunities for communicating effectively and appropriately to
a multicultural audience in a local and global context. It is about writing, speaking and presenting to different audiences and for various
purposes.  It equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the 
impact of images to emphasize the importance of conveying  messages responsibility.
Contact Hours/Week 3 hours/week
Prerequisite NONE
Course Outcomes It is one way to develop their communication skills, which they can use in other subjects and in their chosen career which is teaching.
This can also develop their written skills and confidence in communicating locally and internationally and become a globally
competitive.
COURSE OUTLINE AND TIMEFRAME
Week Course Content/Subject Matter
1-3 Understanding 21st Century Communication
4-6 Communication Aids and Strategies Using Tools of Technology
7 Conducting Quizzes and Midterm Exam  
(Preparation/Review) 
8-10 The Documented Essay on a Concept 
11-13 Corporate Communication in the Philippine Society
14-15 Communication for Academic Purposes
16 Conducting Quizzes, Review and Preparation for Final exam
St. Vincent de Ferrer College of Camarin, Inc.
SVFC Compound, San Vicente Ferrer St. Area D, Brgy. 178 Camarin Caloocan City, 1400
Telephone Number: 7688-25-75; Email Address: info@svfc.com.ph
Website: https://svfc.com.ph/

Alignment of Course Outcomes with Summative Assessment Tasks

Course Objectives Summative Assessment Task Details

Upon completion of the course students should:  - Pair share - Explain the 21st century communication

1. Understand the 21st Century


communication: its process, principles - Group Discussion - Discuss and Create a slogan about communication
and ethics; 
- Recitation - Create a 1 minute skit about a given topic to discuss
2. Ensure that they can critically read and
write texts using old and new 
technologies;  - Video Presentation - Create video about how people use communication for
various purposes
3. Effectively communicate orally and in
writing using both English and  Filipino; - Writing Essay - After watching the video, write your reflection.
and 

4. Exercise high personal, moral, and - Midterm and Final Examination


ethical standards.
St. Vincent de Ferrer College of Camarin, Inc.
SVFC Compound, San Vicente Ferrer St. Area D, Brgy. 178 Camarin Caloocan City, 1400
Telephone Number: 7688-25-75; Email Address: info@svfc.com.ph
Website: https://svfc.com.ph/

LEARNING PLAN

Desired Learning Outcomes (DLO) Course Contents/Subject Textbooks/References Teaching and Assessment of Resource Time Table
Matter Learning Activities Tasks (Ats) Materials
(TLAs)
Communication  in the Uychoco, M.T.A., -Lecture/Discussion -Quiz #1 Reference Week 1 to 3
21st  Century "Communication For Society Book and
-Understand the importance of Purposive  Communication." -Explaining Pictures -Oral Recitation Picture
Communication. Lesson 1: online
-Recitation
-Explain the Communication model. Communication  Models

-Understand the  importance Lesson 2:


of  ethics in
communication Communication  Ethics
and academic
writing.
Lesson 3:
- Adopt cultural and intercultural
awareness and sensitivity in -Communication  and
communicating ideas. Globalization

-World
Englishes
St. Vincent de Ferrer College of Camarin, Inc.
SVFC Compound, San Vicente Ferrer St. Area D, Brgy. 178 Camarin Caloocan City, 1400
Telephone Number: 7688-25-75; Email Address: info@svfc.com.ph
Website: https://svfc.com.ph/

-Culturally
sensitive and
Bias-free
Language
Communication Aids Uychoco, M.T.A., -Lecture/ -Quiz #2 Reference Week 4 to 6
Strategies Using Tools of "Communication For Society discussion Book
-Become equipped on how to use Technology Purposive  Communication."
technologies in Communication -Perform Public Video
-Worksheet Speaking using
Lesson 1:
Rubrics
-Preparing Multimedia
Presentation -Planning
- Appreciate the  importance -Blogging your speech
and history of public speaking and -Vlogging for the class
the nature of
communication. Lesson 2:
-Public  Speaking
-A Short  History
-Sample  Speeches

MIDTERM EXAMINATION

The Documented Uychoco, M.T.A., -Lecture/ - Quiz #3 Week 8 to


-Know the content, purpose and Essay on a Concept "Communication For Society discussion 10
significance of scholarly documented Purposive  Communication." -Performance
essay and collaborative knowledge Lesson 1: Task: Essay
production in the 21st Century. Academic Research and -Worksheet
Documented Essay in the 21st
-Gain critical thinking skills to read Century -Essay Writing
high-level text on topics of social and -Academic Writing
St. Vincent de Ferrer College of Camarin, Inc.
SVFC Compound, San Vicente Ferrer St. Area D, Brgy. 178 Camarin Caloocan City, 1400
Telephone Number: 7688-25-75; Email Address: info@svfc.com.ph
Website: https://svfc.com.ph/

cultural significance in the Philippines -Documented Essay


and large context. -Sample Documented Essay

-Conceptualize an original argument or


thesis on a relevant social or cultural
issue Lesson 2:
Critical Thinking,
-Write a paragraph that integrates Collaboration and Writing
original ideas with properly Process
documented quotations, paraphrases
and or summaries from a variety of -Writing as a Process
supporting sources. -The Pre-Writing Stage of the
writing process
-The Writing Stage of the
Writing Process

Corporate Communication in Uychoco, M.T.A., -Lecture/ - Quiz #4 Week 11-13


-Know the principle of communication the Philippine Society "Communication For Society discussion
in the corporate workplace and the Purposive  Communication." -Writing an
importance of appropriate language in Lesson 1: Application
maintaining professionalism The Principles of Professional -Worksheet Letter
Communication

-Corporate Culture and


Professional Communication
St. Vincent de Ferrer College of Camarin, Inc.
SVFC Compound, San Vicente Ferrer St. Area D, Brgy. 178 Camarin Caloocan City, 1400
Telephone Number: 7688-25-75; Email Address: info@svfc.com.ph
Website: https://svfc.com.ph/

-Professional Purpose
-Audience of Professional
-Gain critical thinking and writing skills -Professional Language
to adopt their communication style and -The Genres of Professional
language to different professional Writing
context. -The Design Principles of
Professional Writing

Lesson 2:
Intercultural Issues in
Workplace

-Communication
-Communication and 21st
Century Workplace
-Cultural Differences
-Effective Intercultural
Communication

Communication for Academic Uychoco, M.T.A., -Lecture/ - Quiz #5 Week 14-15


Purposes "Communication For Society discussion
Purposive  Communication." -Writing
Lesson 1: Research
-Identify research gap, research Avoiding Plagiarism -Worksheet Paper(Chapter 1)
objectives and research problem.
Lesson 2: -Planning for your
-Write research objectives and research Writing a Research Proposal: title in your Research
problem The Topic Proposal Paper

Lesson 3:
St. Vincent de Ferrer College of Camarin, Inc.
SVFC Compound, San Vicente Ferrer St. Area D, Brgy. 178 Camarin Caloocan City, 1400
Telephone Number: 7688-25-75; Email Address: info@svfc.com.ph
Website: https://svfc.com.ph/

Writing a Research Proposal:


The Research Introduction
Suggested Readings and References https://youtu.be/i5mYphUoOCs
Lesson 4:
https://youtu.be/962eYqe--Yc
Writing a Research Proposal:
https://youtu.be/YWzT_dleglw
The Method
https://youtu.be/Fxt_MZKMdes
https://youtu.be/8KkKuTCFvzI
https://youtu.be/JkTYF-uUuiY
https://www.youtube.com/watch?v=SfKhlJIAhew&t=2s
FINAL EXAMINATION
https://www.youtube.com/watch?v=7FtSUPAM-uA
https://www.youtube.com/watch?v=UqlFT8zT8V8
https://www.youtube.com/watch?v=UqlFT8zT8V8

(2018) Uychoco, M.T.A., "Communication For Society Purposive  Communication."

Course Requirements 1. Assigned readings


2. Written Outputs
3. Reflections
4. Quizzes, presentation, projects
5. Major Examinations

Grading Systems Grades are computed using the following formula:


Grade = raw score / tot al no. of items 50+ 50
The term grade is computed using the formula:

40% Performance(Portfolio, projects,demonstration teaching. )


30% Major Exam Grade
30% Assignment/Attendance/ Quiz Grade

Midterm Grade = I00% of the Midterm Grade

Final Grade = 50% of the Midterm Grade + 50% of the Final Term Grade
Classroom Policies 1. Regular attendance is expected. Should there be absence, students must present excuse letters stating the reason.
2. Students must be seated according to seat plan.
3. Everyone must observe professional behavior and civil discourse throughout class time. Leaving the room other than to
attend to emergencies and personal necessities is discourages.
4. Furthermore, cellphones and other gadgets have to be in silent mode to discourage their use during class hours except when
they are used as an educational tool.
St. Vincent de Ferrer College of Camarin, Inc.
SVFC Compound, San Vicente Ferrer St. Area D, Brgy. 178 Camarin Caloocan City, 1400
Telephone Number: 7688-25-75; Email Address: info@svfc.com.ph
Website: https://svfc.com.ph/

Prepared by: Verified by: Approved by:

LOURDES JACQUELINE L. MIGUEL PETER G. YOUNG Jr., Ph.D Ms. JESSA A. ALBERO
Professor Dean, Institute of Education Registrar

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