Republic of the Philippines

BACOLOD CITY COLLEGE

Taculing Road, Bacolod City, 6100, Email:a.bacolodcitycollege@yahoo.com
Taculing Campus, (034)707-7469, Sum-ag Campus,(034) 704-5843,
Fortune Towne Campus,(034) 704-5844
Tel #: (034) 707-7469

Bachelor of Science in Entrepreneurship

COURSE SYLLABUS

BCC Vision, Mission & Vision: A leading Educational Institution meeting global demands in the
Goal fields of education, business, and technology.
Mission: To provide quality and affordable education for the holistic
development of students to become globally competitive graduates. Goal: Empowered graduate to become an active contributor to the development
of the country and the world.

BCC GRADUATE A graduate who is diverse, committed, and globally competitive professional who manifests Moral integrity, Innovativeness, Competence, Accountability,
ATTRIBUTES and is People-oriented.

BCC CORE VALUES The CORE VALUES of BCC have the acronym SHINE,
S - Service
H - Humility
I - Integrity
N- Nobility
E - Excellence
S – Spiritually blessed
1. Articulate a comprehensive and contextualized understanding of English Language system and their development;
Program Learning
Outcomes (PLO): 2. Communicate in English fluently, accurately, ethically, and creatively in diverse social cultural, academic, and professional settings;

3. Demonstrate leadership and organizational skills in English language learning in the diverse local and global social, cultural,
academic, and professional settings;

4. Participate effectively in multimodal communication situation where language system vary;

5. Produce well-written texts for various academic and professional purposes;

 6. Lay groundwork for advanced and continuous studies on the English language and its varieties used in diverse local and global context;
and

7. Integrate technology in teaching and learning English.

Code GE 5
Descriptive/Course Title Purposive Communication
Program: BS in Information System
Credits: 3
Level: 2nd Year
College: Information System
Pre-requisites: None
Co-requisites:
Academic year: AY 2021- 2022
Semester: First
Instructor: REYAN B, BALLASO, MAED – English
Contact number: 09171049467
E-mail address: rballaso@bacolodcitycollege.ph
Approx. 54 contact hours, the exact nature of which is specified in course syllabus
Learning hours:
Course Description/Overview
Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes. Purposive Communication is a three-unit course that develops
students' communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and
appropriately to a multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the
impact of images to emphasize the importance of conveying messages responsibly. The knowledge, skills, and insights that students gain from this course may be used in their other
academic endeavor, their chosen disciplines, and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for various purposes.

Course Learning Outcomes (CLO)

On successful completion of this course, the learners must have:

Knowledge
1. Described the nature, elements, and functions of verbal and non-verbal communication in
various and multicultural contexts
2. Explained how cultural and global issues affect communication
3. Determined culturally appropriate terms, expressions, and images
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills;
 5. Summarize the principles of academic text structure

Skills
1. Conveyed ideas through oral, audio-visual, and/or web-based presentations for different target
audiences in local and global settings using appropriate registers
2. Created clear, coherent, and effective communication materials
3. Presented ideas persuasively using appropriate language registers, tone, facial expressions,
and gestures
4. Wrote and presented academic papers using appropriate tone, style, conventions, and
reference styles

Values
1. Adopted cultural and intercultural awareness and sensitivity in communication of ideas
2. Appreciated the differences of the varieties of spoken and written language
3. Adopted awareness of audience and context in presenting ideas
4. Appreciated the impact of communication on society and the world

Course Instructions/Guidelines
Each week students are expected to work through lessons that present security-specific readings and research and/or statistics-related concepts that bring to life examples of how the
weekly topic applies to educational research. This will allow students to clearly understand how the course material relates to their jobs as teaching professionals.

At the end of each module are activity questions that are relevant to the topics discussed. Students will be required to provide the answers to the exercises/learning tasks as cited as these
will earn marks for this course and will determine students’ grade.
Teaching and Learning Approach
This course will combine a variety of the following teaching and learning methodologies to maximize students’ intellectual abilities and develop their learning capabilities:
Teaching media will be used in the series of lectures supplemented by online participative discussions and problem solving randomly in the chat room.
Lecture notes are provided for providing information, demonstrating skills and providing a framework for the subject. Asynchronous learning approach will be used where lecture notes,
PowerPoint presentation or links of video researches will be uploaded through chat group, e-mail, and other available platforms.
Enrichment write-shop, worksheets exercises, reflection activities and reading articles are provided whenever needed, worksheets and other activity guidelines are shared.
Varied teaching methods aligned to the CLO will be used, most specifically from the following sources:
https://serc.carleton.edu/econ/teaching_methods/index.html
https://fctl.ucf.edu/wp-content/uploads/sites/5/2020/03/Pedagogical-Suggestions-for-Moving-Courses-Online.pdf

Assessment Methods
Assignments, coursework and a will be given to students as course assessments. The exam will consist of short-answer and/or problem-solving type questions on the materials
covered during that part of the course for which the test is given. In order to do well in the exams and for the coursework, students must read and give special attention to the materials
embedded in the modules.
Indicators of students’ learning performance shall be determined and marked as variables for grading purposes through their finished outputs of worksheets, guided exercises,
reflection activities and other activity requirements. Links are provided for the online learning portfolio, rubrics and guides/formats for the required projects shall be disseminated.
Assessment tools from these resources are used whenever appropriate.
https://classroom.synonym.com/teachers-assessment-tools-7903589.html#:~:text=Teachers%27%20assessment%20tools%20come%20in%20various%20forms%2C%20including,tools
%20can%20be%20formative%2C%20summative%2C%20objective%20and%20subjective.
https://store.hp.com/us/en/tech-takes/best-online-assessment-tools-for-teachers
Midterm and Final Exams will be conducted at a scheduled time of the test as mandated by the Office of the Vice President for Academics/ Dean of Instruction through the Program
Heads. However, failure to take the exams, valid reasons should be presented to the Dean/Faculty in authority on why the exam was not taken during its scheduled date/time.

Attendance Policy/Compliance Of Course Outputs

Due to the COVID 19 pandemic, no attendance policy shall be implemented. However, it is importantly emphasized that deadlines of submission of required worksheets, and other
relevant outputs MUST be observed and complied with on the dates as specified as attendance requirements. Should a synchronous class meeting be required through Google meet/ Virtual
platform, students are required to attend during the schedules specified by the teacher, with preferential dates identified by the teacher.
Moreover, compliance of exercises or activity sheets must be with quality and neatness, questions must be answered properly, handwritten/computerized in a short-sized bond paper,
or intermediate pad paper (white sheet for clarity of picture output) get a picture of the answered sheets and upload to the designated portal/chat or e-mail account.

For the major output/chapter compliance, upload the documents and strictly adhere to the suggested format.
 CALENDAR OF LEARNING ACTIVITIES
Modul Weeks Dates Deadline of Submission of Course Requirements
es
Weeks 1 & 2 Oct 5, 2020- Oct. 17, 2020 Oct. 17, 2020
1

Weeks 3 & 4 Oct. 19, 2020- Oct. 31, 2020 Oct. 31, 2020
2

Weeks 5 & 6 Nov. 2, 2020- Nov. 14, 2020 Nov. 14, 2020
3

Weeks 7 & 8 Nov. 16, 2020 – Nov. 28, 2020 Nov. 28, 2020
4

Week 9 Dec. 1, 2020 – Dec. 5, 2020 MIDTERM EXAMS

5

Weeks 10 & 11 Dec. 7, 2020 – Dec. 19, 2020 Dec. 19,2020

Weeks 12 & 13 Dec. 21, 2020 - Jan. 9, 2021 Jan. 9, 2021
6

Weeks 14 & 15 Jan. 11, 2021 - Jan. 23, 2021 Jan. 23, 2021
7

Weeks 16-17 Jan. 25, 2021- Feb. 6, 2021 Feb. 6, 2021

Editing/Revising of Major Project
Week 18 Feb. 8, 2021- Feb. 13, 2021 FINAL EXAMS
Major required outputs MUST be submitted via e-mail account of the Instructor @ rballaso@bacolodcitycollege.ph not later than January 16,
2021.

Learning Learning Activities Assessment Schemes

Amplified Content Outcomes
INTRODUCTION
Introduction: Course Expectations,
Requirements & Implementing Guidelines
WEEK 1 Describe the Lecture and class • Quizzes and seatwork on identifying elements of communication (e.g. sender, message,
nature and discussion on elements and channel, receiver, effect)
function of types of communicatio n
A. Course orientation verbal and • Reaction paper and/or discussion forum on the impact of globalization on how people
1. Mission nonverbal Group work on identifying communicate, and vice versa
and Vision of the BCC communic ation elements of communicatio n
2. Course in multicultu ral in various texts.
content and requireme nts contexts of both
3. Classroom policies and English and Simulation of authentic
 regulation non- English scenarios involving the
4. Grading system speaking various elements of
countries in the Communicatio n
1. Communication process, world.
principles, and ethics of
English and non-English
Speaking Countries
Week 2 Class discussion of essay, Reaction paper and/or discussion forum on the impact of globalization on how people
Communication and Globalization Explain how ―Flight from Communicate and vice versa.
cultural and Conversation,‘‘ or videos,
global issues ―Connected Short Debate between the notion
affect communic but alone ―Connecting and Conversation
ation.
―How Social Media can
Appreciate the make history,‘‘ or ―Wiring a
impact of web for global good.‘‘
communic ation
in various
societies and the
world.

Week 3 Describe Presentation •Quiz and seatwork on

Global Cultural Climate
the communic and Class discussion of using culturally appropriate terms, expressions, and images; varieties and registers of
ation climate of the assigned Micro Case Studies language
different countries
when using both •Research and report on various cultural and intercultural modes of
their mother tongue communication (e.g., words/gestures used in a particular region or country to show respect)
and the English and/or various issues in communication (e.g., use of politically correct words in today's
Language as world; gender sensitivity through language)
Lingua Franca
Invitation for people to join cause- oriented events using various media such as email, social
media, print and/or electronic advertisements

•Public
announcements (audio/video, social media) about disaster preparedness

•Editorial about environmental issues

•Formal One-minute Speech based on current issues (Extemporaneous)

Week 4-5 Determine Lecture and Quiz and seatwork on using culturally appropriate terms, expressions, and images;
Local and culturally- and class discussion on using varieties and registers of language
Global Communication in Multicultural politically- culturally- and politically-
Settings appropriat e terms appropriate terms, Researches and reports on various cultural and intercultural modes of communication
expression s, and expressions, and images; (e.g., words/gesture s used in a particular region or country to show respect) and/or
images (sensitivity varieties and registers of various issues in communication (e.g., use of politically correct words in today‘s world;
to the gender, language gender sensitivity through language)
race, class, etc.)
Week 6 Adopt Class Infomercial on the varieties of the English language
Varieties and Registers of Spoken and cultural and discussion of cultural
Written English Language intercultural appropriateness in Posting of Infomercial online to check the number of viewers and likers influenced by the
awareness and communicating as tackled in activity
sensitivity in film/video
communication of
ideas when using
the English
language and its
varieties
Week 7 M I D T E R M
Week 8-9 Compare Exercise on culturally- Quiz and seatwork on using culturally appropriate terms, expressions, and images,
World Englishes and Global and contrast appropriate terms, varieties and registers of language
Communication World Englishes expressions, and images
in terms of through a short role play
lexicon and
semantics Interview invited
speakers/stude nts to monitor
Use the variety of the occurrences of World
English in English usage
different context
Week 10-11 Evaluating Evaluate multimoda l text Invitation for people to join cause- oriented events using various media such as e- mail,
messages and/or critically to enhance social media, print, and/or electronic advertisemen ts.
images (e.g., receptive (listening,
pictures, reading, viewing) skills
illustrations) of Write a 3-5 paragraph essay answering the following question:
different type of Convey ideas through oral, 1. How is communicatio n related to cultural diversity?
texts reflecting audio- visual and/or web-
different based ,presentati ons for
cultures different target audience in
(regional, Asia, local and global settings
Western, etc.) using appropriat e registers
1. What is in the English language.
the
messag Adopt awareness of audience
 e? and context in presenting
2. What is ideas.
the
purpose
of the
messag
e?
3. How is
the
messag
e
conveye
d by the
test
and/or
image?
4. Who is
the
target
audienc
e of the
messag
e?
What other ways of
presenti ng the
messag e are there?
Week 12 Convey Lecture and Oral, audio- visual, and/or web-based presentations to promote cultural values (e.g.,
Communication Aids and Strategies ideas through class discussion on preparing respect for elders, bayanihan spirit, etc.)
Using Tools of Technology oral, audio- audio visual and web-based
visual, presentations
and/or web based
presentati ons for Group work and class
different target discussion on identifying
audiences in local problems with the research
and global settings presentation in the video.
using appropriat e
registers.

Adopt awareness
of audience and
context in
presenting ideas
Week 13-14 Convey Lecture and Public announcements (audio/video, social media) about disaster preparedness
Communication for Various Purposes
1. To obtain, provide, and
dissemi nate informa tion
2. To persuad e and argue
ideas through oral, class discussion on
audio- visual, and/or informative, persuasive, and Editorial about environmental issues
web-based argumentative communication
presentati ons for Formal One- Minute Speech based on current issues (Extemporaneous)
different target Lecture and discussion of types
audiences in local of speeches and public
and global settings speaking (memorized
using appropriat e impromptu, extemporaneo us)
registers
Short exercises asking for
Create clear, information through inquiry
coherent and letter or interview, response to
effective communic queries, incident reports
ation materials
using English
language.

Present ideas
persuasive ly using
appropriat e
language registers,
tone, facial
expression s and
gestures

Adopt awareness of
audience and
context in
presenting ideas in
communicating
ideas
Week 15 Create clear, Lecture and class discussion Handwritten drafts of letters
Communication for work purposes (e.g. coherent and on effective communication Computerized letters edited by peer
healthcare, education, business and effective and oral presentations in the Written and/or oral presentation (group reporting) of a medical case/ business proposal/
trade, law, media, science and communication workplace media campaign proposal/ program or project proposal for addressing a health
technology) materials. issue/problem using
Analysis of different Communication aids and strategies – tools of technology)
Present ideas communication materials
persuasively using
appropriate Writing exercises on
language registers, communication materials for
tone, facial the workplace (e.g. minutes,
 expressions and memo, requests,
gestures business/technical/incident,
reports, letters)
Adopt awareness
of audience and
context in
presenting ideas
Week 16-17 Write and Lecture and Analysis papers (e.g. literary analysis, political, science analysis paper) and/or technical
Communication present academic class discussion on effective papers (for journal article) on political, social, cultural, economic, or health environment
for academic purpose (e.g. research- papers using communication and oral issue
based journal or magazine articles, etc.) appropriate tone, presentations for academic
style, and reference purposes Academic presentations (e.g. paper presentations for a local/international conference,
styles. lecture presentations for a local/international forum) of analysis/technical paper
Independent research (topic
Adopt awareness proposal, literature review, Final project: Multimodal advocacy campaign (print, audio, visual, web- based)
of audience and data gathering, data analysis) addressing current issues tackled in previous tasks
context in
presenting ideas

Convey ideas
through oral,
audio- visual,
and/or web-based
presentations for
different target
audiences in local
and global settings
using appropriate
registers
Week 18 F I N A L E X A M

Assessment Type
Percentage %
Quiz/Exercise/Assignment 20
Output 30
Class Participation 10
Exam 40___
Total 100%

MIDTERM 50%
 FINAL Term
50%___
FINAL Grade 100%

Indicative Reading List

The course will draw upon a range of PowerPoint presentation, as well as printed and electronic sources suitable to reflect on the contemporary issues of the subject material.
Students enrolled in the course are encouraged to read relevant websites and related publication articles to keep abreast with current developments in Purposive Communication in
Information System program.
URL Supplementary Reading Notes
http://www.healthknowledge.org.uk/public-health-textbook/organisation-management/5a-understanding-itd/effective-communication
http://promeng.eu/downloads/training-materials/ebooks/soft-skills/effective-communication-skills.pdf
http://www.pearsonhighered.com/samplecha
http://english28-payte.weebly.com/uploads/3/8/2/9/38294063/nortonfieldguide2.pdf
http://www4.stat.ncsu.edu/~reich/st810A/oral.pdf
http://pne.people.si.umich.edu/PDF/howtotalk.pdf

Adler, R., Elmhorst. J. M., & Lucas, k (2012) Communicate at work: Strategies for success in business and the professions. NY : McGraw Hill
Baker, W. (2o12). From cultural awareness to intercultural awareness: culture in ELT. ELT Journal, 66(1), 62-70.
Bernales, R., Balon, W. and Biligan, R., 2018. Purposive Communication: In Local And Global Contexts. Malabon City: Mutya Publishing House, Inc.
Biber, D..& Conrad S. (2009). Register, genre and style. Cambridge: Cambridge University Bullock, R. & Goggin, M. (2013). The Norton Field Guide to Writing 3rd
edition. W.W. Norton and Company (See: http://e nglish28-payte .weebly.co m/uplo ads/3/8/ 2/9/3 8294 063/n o rto nfie l dguide 2. pdf )
Bullock, R., Goggin, M. D., & Weinberg, F. (2016). The Norton field guide to writing with readings and handbook. W. W. Norton.
Chase, r. &Shamo, S. (2013) .Elements of Effective Communication, 4th ed. Washington, Utah: Plain
and Precious Publishing.
Dainton, M. &Zelley E. (2015) .Applying communication theory for professional life. A practical introduction, 3rd ed. Sage Publishing.
Kirkpatrick, A. (2007) . ―World Englishes: Implications for International Communication and English Language Teaching. ― English in the World Global Rules, Global
Roles. Cambridge University Press. Lucas, S. (2011). The art of public speaking. NY: McGraw Hill. (see also:
https://www .acade mia.e du/40918025/The _ Art_ o f_ Public_ Spe ak ing_ 12th_ Ed it io n )
Mooney, A. Peccei, J.S., La Belle, S., et al, (2010) ,Language , society and power: An introduction, 3rd ed. London Routledge.

PROGRAMS USING THIS COURSE AS CORE/OPTION: Bachelor of Science in Information System

COURSE INSTRUCTOR: REYAN B, BALLASO, LPT, MAED – English