St.

Clare College
Caloocan City, NCR
Philippines

DEPARTMENT : Tertiary
PROGRAM : College of Education
COURSE : BEED
COURSE CODE : GE 5
PREREQUISITE :

I. INSTITUTIONAL VISION:
To become the leading institution for professional development and the first and foremost
provider of quality, affordable and sustainable development education.

II. INSTITUTIONAL MISSION:

To provide quality and excellent global education for the total development of a responsible,
innovative, skillful and professional global workforce whose values and dignity are beyond par.

III. CORE VALUES:

St. Clare College of Caloocan aims to foster distinction and excellence in all the endeavors of the
school community members. All stakeholders are envisioned to be imbued with enduring core
values which define and shape the central beliefs and character of every genuine Clarean student,
employee and administrator within and beyond the premises of the academic institution.

Hereafter are the core values of St. Clare College:

1. Star that Shines

All members of the school community are encouraged to exemplify remarkable standards in
attaining excellence in every aspect of life, making them role models who possess the values and
character that are worth emulating.

2. Truthfulness
Truthfulness is characterized by embracing honesty in thoughts, words and deeds of all concerned
individuals who are part of the school community.

3. Compassion
Selflessness and genuine concern for others are instilled in Clareans through constant exposure to
various academic, extracurricular and co-curricular activities that will bring out their
compassionate attribute.

4. Love
Love for oneself, for others and for noble causes are pivotal in cultivating a well-rounded
individual who embodies unwavering desire and sustained commitment in undertaking

5. Amiable
Displaying a friendly disposition and pleasant attitude towards other people inspires positive
rapport and desirable outcomes.
 6. Righteousness
All concerned members are expected to uphold the ideals and moral principles of the institution as
a reflection of their integrity and dignity.

7. Ever Loyal
Remaining steadfast to the ideals and good name of the institution is a desirable impression
ingrained in the minds and hearts of all the members of the school community.

IV. INSTITUTIONAL OUTCOMES:

1. Intellectual Creativity, Critical Thinking and Innovativeness

Graduates can use their imagination as well as their rational thinking abilities and innovation, in
order to adopt and adjust to the changing needs of the times both nationally and globally.

2. Effective Communication
Graduates are proficient and skillful in the four areas of communication: reading, writing, listening
and speaking. They can use their skills in solving problems and articulating their thoughts when
engaging with people in various situations.

3. Leadership Effectiveness and Managerial Skills

Graduates are developed to become the best professionals in their respective specializations by
imploring leadership competencies, managerial skills and technical know-how.

4. Sense of Nationalism and Global Responsiveness

Graduates are nationalists and respect the values of global citizenship.

5. Personal and Professional Ethical Standard of Excellence

Graduates demonstrate desirable strength of character and attitudes in their personal and
professional endeavors.

6.Quality Service and Collaboration

Graduates exemplify the potentialities of an efficient, responsible and well-rounded professional
committed to quality service, honest toil and collaboration.

7.Adeptness in the Use of Information Communication Technology (ICT) Modern Facilities

Graduates are skillful and knowledgeable in the use of digital learning devices/facilities, including
technical and numerical skills.

8. Community Engagement
Graduates assume an active role in organizing projects, programs and activities to help and
advance the interest and welfare of the people in their respective communities.

9. Passionate to Perpetual Learning

Graduates are committed to continually advance their knowledge and technical skills in order to
keep themselves abreast to the needs and challenges of their profession, both nationally and
globally.
 10. Strong Sense of Spiritual and Moral Values
Graduates are morally and spiritually upright in their day to day
undertakings.

V. COURSE DESCRIPTION

This course “Purposive Communication ” recognizes that communication does not just take
place within a small community – communication has gone global, intercultural, and digitalized where people
interact with others across cultures and physical boundaries through technology. We are living in the ‘age of
advancing communications’. Revolutionary changes in communications have marked recent decades, and are
likely to do so for the foreseeable future. Changes in technology are on important aspect of this revolution
that inevitable cause changes in our perceptions and consciousness about life and the world.
Purposive Communication develops students’ communicative competence and enhances their cultural and
intercultural awareness through multimodal tasks that provide them opportunities for communicating
effectively and appropriately to a multicultural audience in a local or global text. It equips students with tools
for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to
emphasize the importance of conveying messages responsibly. The knowledge, skills, and insights that students
gain from this course may be used in their other academic endeavors, their chosen disciplines, and their future
careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for various
purposes. The lessons focus on topics and provide exercises that promote cultural and communication
diversity in different contexts for different purposes and enhance students' critical thinking, listening,
speaking, reading, viewing, writing skills.

VI. COURSE EXPECTED OUTCOMES

Upon completion of this course, the students as future teachers are able to:

1. Observe proper ethics in communication;

2. Articulate the vital functions of verbal and non-verbal communication in various multicultural
contexts;
3. Communicate effectively in business and in the workplace;
4. Build positive relationships in business and at work;
5. Explain how cultural and global issues affect communication;
6. Appreciate the impact of communication on society and on the world;
7. Respect cultural differences in communication;
8. Understand the difference between spoken and written language;
9. Use the proper register when communicating in varying situations;
10. Recognize the changes which are occurring in workplace communication as a result of
technology advancement;
11. Deliver messages in varying contexts, for different purposes and audiences;
12. Write and present varied types of accurate and effective academic papers (e.g., reaction
paper, position paper, concept paper, research paper);
13. Create effective communication and oral presentations in the classroom; and
14. Create clear, coherent, and effective communication materials.
VII. COURSE PLAN

TIME TABLE COURSE CONTENT/SUBJECT CONTENT

WEEK 1-2 Introductions

Pre-Assessment
Objectives and
Expectations
Unit 1. Communication Perspectives
A. Nature of Communication
B. The Communication Process
C. Importance of Communication
D. Principles of Communication
E. Modes of Communication
F. Communication in Various Multicultural Context
G. Ethics in Communication: A Focus on Verbal and Non-Verbal Sexual Harassment

MONTHLY EXAMINATION

WEEK 3-4 Unit 2. Interpersonal Communication in Business and at Work

A. Nature of Interpersonal Communication
B. The Importance of Good Interpersonal Communication in Business and at Work
C. Using Communication Networks: Management of Communication Flow
D. Developing and Improving Interpersonal Communication in the Workplace
E. Effective Listening: A ‘Must’ in the Workplace
Unit 3. Communication, Globalization, and Culture
A. What is Global Communication?
B. Culture: How It Affects Global Communication
C. Relationship Between Culture and Communication
D. Cultural Diversity and Communication
E. Cultural Dimensions of a Diverse Society
F. Co-Cultural Influences Affecting Communication
G. Recognizing Cultural Differences
H. Improving Cultural Sensitivity and Communication for Multicultural and
Intercultural Audience
I. Overcoming Ethnocentrism
J. Diversity and Ethical Issues

PERIODICAL EXAM

WEEK 5-6 Unit 4. Varieties and Registers of Spoken and Written Language
A. Spoken and Written Languages: Do They Differ?
B. Register: A Variety of Language
C. Types of Registers in Spoken and Written Language
D. Register Variation
E. Registers of Writing
F. Applying Formal Registers in Conducting Team Meetings and Writing Business
Letters
G. Improving Cultural Sensitivity in Speaking and Writing

MONTHLY EXAMINATION
 WEEK 7-8 Unit 5. Presentational Aids and Strategies Using Tools of Technology
A. Communicating Amid Advancing Technology
B. Using Computers to Improve Presentations
C. Developing Oral, Audio-Visual, and Web-Based Presentational Aids
D. Methods of Displaying Presentational Aids
PERIODICAL EXAMINATION

WEEK 9-10 Unit 6 . Communication for Various Purposes

A. Modes of Speech Delivery
B. Informative, Persuasive , and Entertaining Speeches
C. Communicating in Conversation
D. Conducting a Job Interview

MONTHLY EXAMINATION

WEEK 11-12 Unit 7. Communication for Education and Classroom Instruction Purposes
A. Importance of Communication in Education and Classroom Instruction
B. Effective Oral Presentations in the Classroom
C. Education Jargon: Understanding the Language of Teachers
D. Instructional Resources and Communication Aids for
Classroom Instruction
E. Using Information Technology in the Classroom
F. Digital Multimodal Texts: Tools to Communicate in Contemporary Classrooms
G. Effectiveness of Traditional Print Textbooks for Classroom Instruction Despite
Popularity of Electronic Resources

PERIODICAL EXAMINATION

WEEK 13-14 Unit 8. Communication for Academic Purposes

A. Interrelationship Between Reading and Writing
B. Academic and Non-Academic Texts
C. Fundamentals of Academic Reading and Writing
D. Evaluating and Citing Sources
E. Plagiarism: How To Avoid It
F. Quoting, Paraphrasing and Summarizing
G. Writing and Presenting Academic Papers
H. Preparing and Implementing Research Instruments
I. Writing a Research Report
MONTHLY EXAMINATION

WEEK 15-16 Presentation of Research Report

FINAL EXAMINATION
 VIII. REFERENCES
1. Any book regarding Purposive Communication
2. Internet
XI. GRADING SYSTEM

Class Participation (attendance, quizzes, recitation, group work) - ` 10 %

Task Performance 40%
Monthly Examination 10 %
Periodical Examination 40%
TOTAL - 100%

IX. COURSE REQUIREMENTS

1. Attendance
2. Monthly and Periodical Exam
3. Notebook
4. Final Presentation

X. CLASSROOM POLICIES
1. Attend class regularly.
2. Submit all written and present oral output.
3. Attend assigned group discussion.
4. Accomplish final presentation.
5. Camera should be open during discussion and recitation unless you have connectivity issues.

Prepared by:

MS. ROMINA M. LOZANDE

Professor, Tertiary

Recommending Approval:

Prof. MARIJOY AQUINO

Assistant Dean

Approved by:

DR. CLARITA G. ADALEM

President/VP for Academic Affairs
St. Clare Group of School
NOTE ***This course plan can be revised according to your best judgment.
If revisions or improvements were made, kindly notify the dean or the department head concerned.
Your suggestions/recommendations are important for the refinement of our course plan.