DEPARTMENT OF EDUCATION

REGION IX
Western Mindanao
Aurora Pioneers Memorial College
(FORMERLY: Cebuano Barracks Institute)
Bonifacio St. Pob. Aurora Zamboanga Del Sur
Tel. No. : (062) 331-2332

SYLLABUS
Mission : Providing student potentials for productive and God loving citizenry, dedicated to modernized facilities and
updated management and teaching-learning practices to meet socio-civic, economic and moral
involvement and accountability of all stakeholders.

Vision : Holistic Education, Training Development and Global advantage towards Quality life to Honor God, Country and
Humanity.
BSBA Department Mission : In view of its pursuit for global competitiveness and citizenship empowerment, the business Education Department
aims to:
1. Modernize the principles and knowledge in business and management and entrepreneurial skills
2. Acquire systematic, practical and realistic learning dimension designed for technical and professional advancement
3. Navigate various techniques in learning far ranging economic and non-economic consequences of business operation
4. Actively participate in the constant stream of change affecting the business sphere.
5. Grasp business and employment opportunities in accordance with its objectives
6. Enhanced a well motivated team to achieve them.

BSBA Department Vision : Strongly motivated Business Education Department to provide good foundation of career knowledge in business and
management, entrepreneurial promotion and economic learning growth towards global competitiveness and citizenship empowerment.

Degree : Bachelor in Secondary Education/Bachelor in Elementary Education, Bachelor of Science in Business

Administration-MM/HRDM, Bachelor of Science in Computer Science, Bachelor of Science in Office
Administration.

Course Number : GEC 105

Course Title : Purposive Communication
Number of Unit :3
Number of Hours : 3 hours every week for 18 weeks or 54 hours in one semester
Prerequisite : None

Course Requirements
Quizzes ---------------------------------------------- 30%
(weekly, unit, attendance)
Major Exams ----------------------------------------------- 30%
(Prelim, Midterm, Semi-Final, Final)
Perfromance ---------------------------------------------- 40%
(Class Participation, Projects, Reports,
Involvements)
-------------------------
Total: 100%

Course Description:

Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes. (CMO 20 S 2013)

Purposive Communication is a three-unit course that develops students' communicative competence and enhances their cultural and intercultural awareness
through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global
context. It equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize
the importance of conveying messages responsibly. The knowledge, skills, and insights that students gain from this course may be used in their other
academic endeavors, their chosen disciplines, and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-based
output for various purposes.

Learning Outcomes
At the end of the course, the students should be able to:

Knowledge
1. Describe the nature, elements, and functions of verbal and non-verbal communication in various and multicultural contexts
2. Explain how cultural and global issues affect communication
3. Determine culturally appropriate terms, expressions, and images
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills;
5. Summarize the principles of academic text structure
Skills
1. Convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in local and global
settings using appropriate registers
2. Create clear, coherent, and effective communication materials
3. Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures
4. Write and present academic papers using appropriate tone, style, conventions, and reference styles
Values
1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas
2. Appreciate the differences of the varieties of spoken and written language
3. Adopt awareness of audience and context in presenting ideas
4. Appreciate the impact of communication on society and the world
Course Outline and Timeframe
Week Topics
1 Communication processes, principles, and ethics
1 Communication and globalization
2 Local and global communication in multicultural settings
Varieties and registers of spoken and written language
2 Evaluating messages and/or images of different types of texts reflecting different
cultures
1. What is the message?
2. What is the purpose of the message?
3. How is the message conveyed by the text and/or image?
4. Who is the target audience of the message?
5. What other ways of presenting the message are there?
3 Communication aids and strategies using tools of technology
4-6 Communication for various purposes
1. to obtain, provide, and disseminate information
2. to persuade and argue
7-10 Communication for work purposes
11-18 Communication for academic purposes

PURPOSIVE COMMUNICATION Learning Plan

Learning Outcome Topics Methodology Resources Assessment Learning

Modalities
• Describe the • Communication Lecture and class • LCD projector or Quizzes and seatwork Blended
nature, discussion on on identifying elements Learning/Modular
processes, elements and types of manila paper of communication (e.g.
elements, and principles, and ethics sender, message,
functions of verbal communication • Audio and/or video channel,
and non-verbal receiver, effect)
• Group work on clips of various media (e.g. TV
communication in
commercials; movies, newscasts;
various and identifying elements
multicultural of communication in etc.)
contexts various texts
• Texts from
newspapers,
magazines, journals . See
http://www.healthknow
ledge.org.uk/public health
textbook/organisation
management/5a understanding
itd/effective communication

• See
http://promeng.eu/dow
nloads/training
materials/ebooks/soft
skills/effective communication
 skills.pdf
• Chase, R. & Shamo, S.
(2013). Elements of effective
communication,
4th ed. Washington, Utah: Plain
and
Precious Publishing.

• Explain how Communication and Class discussion of LCD projector or . Reaction paper Blended
cultural and Globalization essay, "Flight from manila paper . See and/or discussion forum Learning/Modular
global issues affect conversation" or "Communicating in on the impact of
communication video "Connected but globalization on how
alone" and "How a multicultural society and world" people communicate,
• Appreciate the social media can Article "Flight from conversation" and vise versa
impact of make history" or http://www.nytimes.co
communication on "Wiring a web for
society and the m/2012/04/22/opinion/s unday/the-
global good"
world flight-from
conversation.html?_r=0
• Video "Connected but
alone" in TED talks
https://www.ted.com/tal
ks/sherry_turkle_alone
_together

• Video "How social media can

make history"
https://www.ted.com/tal ks/clay
shirky_how_ce
 llphones_twitter_faceb
ook_can_make_history
• Video "Wiring a web for
global good"
https://www.ted.com/tal
ks/gordon_brown

• Determine • Local and Global • Lecture and class • LCD projector or Quiz and seatwork on Blended
culturally Communication in discussion on using manila paper Invited using culturally Learning/Modular
appropriate terms, culturally appropriate appropriate terms,
expressions, and multicultural settings terms, expressions students/speakers from different expressions, and images;
images (sensitivity and images, varieties cultures Films or videos varieties and registers of
. Varieties and
to gender, race, and registers of language Research and
registers showing different speakers from
class, etc.) language Class report on various
various regions communicating in a
• Adopt cultural and of spoken and discussion cultural and intercultural
multilingual setting (e.g. "Lost in
intercultural written language modes of
awareness and of cultural
Translation") communication (e.g.,
sensitivity in appropriateness in
words/gestures used in a
communication of communicating as • See TED Talks “Pop particular region or
ideas tackled in
culture in the Arab world" country to show respect)
film/video and/or various issues in
https://www.ted.com/t
• Exercises on using alks/shereen_el_feki_ pop communication (e.g.,
culture_in_the_ar use of politically correct
culturally appropriate words in today's world;
terms, expressions, ab_world . See gender sensitivity
and through language)
https://celsalangues.w
images ordpress.com/2015/01
• Interview invited /29/it-aint-right-innit about-
language
speakers/students register-in-english/ . See
http://www.really
 learn english.com/language
-register.html . See https://www.uni
due.de/SVEI . See
http://www.icaltefl.com
/category/varieties-of english See
http://www.britishcoun
cil.org/blog/which variety-english
should-you-speak Dainton, M. &
Zelley E.
(2015). Applying communication
theory for professional life. A
practical introduction 3° ed. Sage
Publications.
• Biber, D. & Conrad S.
(2009). Register, genre, and style.
Cambridge: Cambridge Univ.
• Evaluate 1. Evaluating Lecture and class LCD projector or Invitation for people Blended
multimodal texts messages discussion on critical manila paper to join cause oriented Learning/
critically to enhance and/or images (e.g. reading and listening • Authentic texts about events using various Modular
receptive (listening, pictures, Exercises on cultural sensitivity from various media such as email,
reading, viewing) illustrations) of analyzing content of media (text messages; email social media, print
skills •Convey ideas different types of various texts messages, social media messages; and/or
through texts reflecting newspaper, magazine, and journal electronic
oral, audio-visual, different cultures articles; print and electronic advertisements
and/or web-based (regional, Asian, advertisements)
presentations for Western, etc) See sample: http://www.kwintessen
different target tial.co.uk/cultural
1. What is the services/articles/cultur al-
audiences in local
message? sensitivity.html See sample:
and global settings
using appropriate 2. What is the https://mindspaceintuit
registers •Adopt purpose of ion.files.wordpress.co
awareness of m/2015/01/cross cultural.jpg
audience and the message? See sample:
context in 3. How is the http://i.telegraph.co.uk
presenting ideas message /multimedia/archive/01
conveyed by the text 440/burger_14402110 .jpg
and/or image? See sample: http://atlantablackstar.
4. Who is the target com/2013/11/19/9 racist-ads
audience of the commercials-that promote-negative
message? images-of-black
people/3/ 1. Mooney, A., Peccei,
5. What other ways J.S., La Belle, S, et al. (2010).
of Language, society and power: An
introduction, 30 ed. London:
presenting the
Routledge.
message are there?
•Convey ideas • Communication • Lecture and class • LCD projector or • Oral, audio-visual, Blended
through oral, audio- aids discussion on manila paper Sample texts (inquiry and/or web-based Learning/Modular
visual, and/or web- and strategies using preparing audio letter, police reports, political presentations to promote
based presentations tools of technology visual and web based speeches, letters of appreciation, cultural values (e.g.,
for different target presentations . etc) See respect for elders,
audiences in local http://www.omafra.gov bayanihan spirit, etc.)
•Group work and
and global settings .on.ca/english/rural/fa
class discussion on
using appropriate cts/03-033.htm
identifying problems
registers
with the research • See
•Adopt awareness
presentation in the http://www.capmembe
of audience and
video rs.com/media/cms/121_
context in
presenting ideas mod2_ch8_effective_c
ommunicatio_63afca8
970d43.pdf
• See
http://hplengr.engr.wis
c.edu/Prof_Comm.pdf . See
http://www.pearsonhig
hered.com/samplecha
pter/0205524214.pdf
• Searles, G. (2014).
Workplace
Communication: The Basics.
Boston: Allyn & Bacon, 6th ed.
Dainton, M. & Zelley E.
 (2015). Applying communication
theory for professional life. A
practical introduction. 3rd ed.,
Sage
Publications. . Lucas, S. (2011).
The
art of public speaking. NY:
McGraw Hill.

• Convey ideas Communication for • Lecture and class • LCD projector or . Public Blended
through various purposes 1. discussion on manila paper Sample texts (inquiry announcements Learning/Modular
oral, audio-visual, to obtain, provide, informative, letter, police reports, political (audio/video, social
and/or web-based and disseminate persuasive and speeches, letters of appreciation, media) about
presentations for information argumentative etc) See disaster
different target 2. to persuade and communication http://www.omafra.gov
argue preparedness
audiences in local • Lecture and .on.ca/english/rural/fa
and global settings • Editorial about
discussion of Types cts/03-033.htm environmental
using appropriate of Speeches and • See
registers issues . Formal One-
Public Speaking http://www.capmembe
•Create clear, minute
(Read, Memorized, rs.com/media/cms/121_
coherent, and Impromptu/ Speech based on current
mod2_ch8_effective_c issues (Extemporaneous)
effective Extemporaneous) ommunicatio_63afca8
communication • Short exercises: 970d43.pdf
materials
asking for • See
•Present ideas information through
persuasively using http://hplengr.engr.wis
inquiry letter or
appropriate c.edu/Prof_Comm.pdf . See
interview, response to
language registers, queries, incident http://www.pearsonhig
tone, facial reports hered.com/samplecha
expressions, and pter/0205524214.pdf
gestures • Searles, G. (2014).
• Adopt awareness Workplace
of Communication: The Basics.
audience and Boston: Allyn & Bacon, 6th ed.
context in Dainton, M. & Zelley E.
presenting ideas (2015). Applying communication
theory for professional life. A
practical introduction. 3rd ed.,
 Sage
Publications. . Lucas, S. (2011).
The
art of public speaking. NY:
McGraw Hill.

• Video of "The Most

Important cannot be Said": Eddie
Calasanz at TEDxADMU
(youtube)

• Create clear, Communication for Lecture and class • LCD projector or • Workplace Blended
coherent and work purposes (e.g. discussion on manila paper documents (e.g. Learning/Modular
effective healthcare, effective • Video of "Giving minutes, memo)
communication education, business communication and Presentations Worth Listening to": • Written and/or oral
materials and trade, law, oral presentations in Gordon Kangas at TEDx Talks presentation (group
•Present ideas media, science and the workplace reporting) of a medical
(Youtube)
persuasively using technology) Analysis of different case/ business proposal/
• Sample communication materials
appropriate communication media campaign
from
language registers, materials proposal/ program or
different workplace settings (e.g.
tone, facial Writing exercises project proposal for
minutes, memo, requests
expressions and on communication addressing a health
business/technical/ incident reports,
gestures materials for the issue/problem (using
letters)
• Adopt awareness workplace (e.g. communication aids and
minutes, memo, • See strategies-tools of
of audience and
requests, https://www.vuu.edu/ technology)
context in
business/technical / ploads/files/SampleM eeting
presenting ideas in
incident reports, Minutes.pdf
communicating
letters) Seehttp://www.monash.ed
ideas
u.au/lls/llonline/writing/
medicine/reflective/5.X
See
http://tawanmandi.org.
af/knowledge portal/Media/
Workplac e_communication_cha
pter_in_communications.pdf See
http://www.dol.gov/od
ep/topics/youth/softski
 Ils/Communication.pdf
• Dainton, M. & Zelley E.
(2015). Applying communication
theory for professional life. A
practical introduction 3rd edition.,
Sage
Publications.
• Searles, G. (2014).
Workplace Communication: The
Basics. Boston: Allyn & Bacon, 6th
ed.
• Write and present • Communication • Lecture and class • LCD projector or • Analysis Papers Blended
academic papers for discussion on manila paper (e.g., literary analysis, Learning/Modular
using appropriate academic purposes communication for • Video of "Giving political science analysis
tone, style, (e.g. research-based academic purposes Presentations Worth Listening to": paper) and/or Technical
conventions and journal or magazine • Independent Gordon Kangas at TEDx Talks Papers (for journal
reference styles article, etc.) research (topic article or magazine
(Youtube)
•Adopt awareness of proposal, literature article) on political,
audience and • Sample communication materials
review, data from social, cultural,
context in gathering, data economic or health,
different workplace settings (e.g.
presenting ideas . analysis) environment
minutes, memo, requests
•Convey ideas business/technical/ incident reports, issue
through • Final project:
letters)
oral, audio-visual, Multimodal
• See
and/or web-based Advocacy campaign
https://www.vuu.edu/
presentations (print, audio, visual,
ploads/files/SampleM eeting
for different target web-based)
Minutes.pdf
audiences in local addressing current issues
Seehttp://www.monash.ed
and global settings tackled in previous tasks
u.au/lls/llonline/writing/
using appropriate (e.g., good governance,
medicine/reflective/5.X
registers responsible citizenship,
• See
http://www4.stat.ncsu. disaster preparedness,
edu/~reich/st810A/oral environmental
.pdf . See preservation, poverty
reduction, etc.)
http://pne.people.si.u
mich.edu/PDF/howtot alk.pdf
Presentations (e.g., paper
 presentations for a
local/international conference;
lecture presentations for a
local/international forum) of
analysis/technical
paper

PURPOSVE COMMUNICATION Course Map

GE LEARNING OUTCOMES PURPOSIVE COMMUNICATION

KNOWLEDGE
1. Analyze "texts" (written, visual, oral, etc.) critically L
2. Demonstrate proficient and effective communication (writing, speaking, L
and use of new technologies)
3. Use basic concepts across the domains of knowledge L
4. Demonstrate critical, analytical, and creative thinking L
5. Apply different analytical modes in problem solving L
VALUES
1. Appreciate the complexity of the human condition O
2. Interpret the human experience from various perspectives O
3. Examine the contemporary world from both Philippine and global O
perspectives
4. Take responsibility for knowing and being Filipino O
5. Reflect critically on shared concerns O
6. Generate innovative practices and solutions guided by ethical standards O
7. Make decisions based on moral norms and imperatives O
8. Appreciate various art forms O
9. Contribute to aesthetics O
10. Advocate respect for human rights O
11. Contribute personally and meaningfully to the country's development O
SKILLS
1. Work effectively in a group O
2. Apply computing tools to process information effectively L
3. Use current technology to assist and facilitate learning and research L
4. Negotiate the world of technology responsibly P
5. Create solutions to problems in various fields 6. Manage one's P
knowledge, skills, and values for responsible and productive living 7.
Organize one's self for lifelong learning
L = Learned
P = Practiced
O = Opportunity to learn

References : Communication For The Society Purposive Communication Book

Internet Source
Adler, R., Elmhorst, J.M., & Lucas. Communicating at Work: Strategies for Success in Business and the Professions. NY:
McGraw Hill, 2012. Bullock, R. and Goggin, M. The Norton Field Guide to Wnting. 3. ed. W.W. Norton and Company, 2013. Chase, R. and Shamo, S.
Elements of Effective Communication. 4th ed. Washington, Utah: Plain and Precious Publishing,
2013. Dainton, M. and Zelley E. Applying Communication Theory for Professional Life. A Practical Introduction. 3rd ed., Sage
Publications, 2015. Lucas, S. The Art of Public Speaking. NY: McGraw Hill, 2011. Mooney, A., Peccei, J.S., La Belle, S, et al. Language, Society and
Power: An Introduction. 3rd ed. London: Routledge,
2010. Searles, G. Workplace Communication: The Basics. 6th ed. Boston: Allyn & Bacon, 2014.

Prepared by: Noted by:

ARNEL G. BOHOLST REZEL J. SALICANAN
Instructor Librarian

Recommending Approval: Approved:

MARY ANN L. LONGAKIT LILYBETH A. VILLEGAS
Dean School Administrator