Republic of the Philippines

CEBU TECHNOLOGICAL UNIVERSITY

OSLOB EXTENSION CAMPUS

Telefax: (032) 481-9058 Oslob

COURSE SYLLABUS
Page 1 of 8 pages
In
GEC-PC
PURPOSIVE COMMUNICATION
1st Semester, A.Y. 2018-2019

Department/Area : COLLEGE OF TECHNOLOGY AND ENGINEERING

Curriculum : BSIT
Curricular Year : 1st Year
No. of Hours / Term : 54
Credit units : 3
Prerequisite : none

Vision of the University:

A premier multidisciplinary-technological university.

Mission of the University:

The University shall primarily provide advanced professional and technical instruction for special purposes, advanced studies in industrial trade, agriculture, fishery,
forestry, aeronautics and land – based programs, arts and sciences, health sciences, information technology and other relevant fields of study. It shall also undertake research
and extension services and provide progressive leadership in its areas of specialization.

Goals of the College:

1. Produce globally competent professionals imbued with high sense of desirable values.
2. Improve the productivity and profitability of the marginalized communities through relevant research and technology transfer.

Program Goals:
1. To provide a comprehensive knowledge of the English language – its origin, growth and development, structures, and use.
2. To enhance the students’ competencies in the use of the English language in real-world contexts.
3. To present appropriate strategies of language use through a heightened awareness of how English works in different situations in the Philippines and in Asia and
the rest of the world.
 Page 2 of 8 pages
Program Outcomes:
1. Demonstration of competencies in various technology areas to meet the requirements of the industry.
2. Utilization of the highest standard of occupational health and safety.
3. Propose ways by which environmental problems can be reduced or eliminated.

Course Description:
Purposive Communication is a three-unit course that develops students’ communicative competence and enhances their cultural and intercultural awareness through
multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips
students with tools for critical evaluation of a variety of text and focuses on the power of language and the impact of images to emphasize the importance of conveying
messages responsibly. The knowledge, skills, and insights that students gain from this course may be used in their other academic endeavors, their chosen disciplines,
and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for various purpose.

Course Outcomes:

At the end the course, students should be able to:

1. Describe the nature, elements, and functions of verbal and non-verbal communication in various and multicultural contexts
2. Explain how cultural and global issues affect communication
3. Determine culturally appropriate terms, expressions, and images
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills
5. Summarize the principles of academic text structure
6. Convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in local and global settings using appropriate registers
7. Create clear, coherent, and effective communication materials
8. Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures
9. Write and present academic papers using appropriate tone, style, conventions, and reference styles
10. Adopt cultural and intellectual awareness and sensitivity in communication of ideas
11. Appreciate the differences of the varieties of spoken and written language
12. Adopt awareness of audience and context in presenting ideas
13. Appreciate the impact of communication on society and the world
Course Content: Page 3 of 8 pages
TEXTBOOK/ RESOURCE
TEACHING REMARKS/
COURSE CONTENT REFERENCES ASSESSMENT MATERIALS TIME
DESIRED LEARNING OUTCOMES LEARNING EVALUATION
TASK TABLE
ACTIVITIES NOTES

1. share their expectations from the Expectation Check Student Manual Creative Presentations Creative Course Syllabus
course, teacher, classmates and Getting to Know Each Presentations 3 hours
self; Other CTU Code Class Activity/Group Attendance
Activity Oral Discussion Sheets
2. explain the course content and Distribution and CTU Bulletin of
objectives as reflected in the discussion of course Information Individual Self Documentation
course syllabus; syllabus Presentation for the Start of
Classes
Orientation of the
3. state the relevance of the course course
to the attainment of the VMGO of
the system, the college and the
program;

1. be able to describe the nature, * Communication Magan, Rhodora, et.al. Lecture and class Quizzes LCD projector
elements, and functions of verbal processes, 2018. Purposive Interaction
and non-verbal communication in principles, and Communication in the Seatwork Audio and Video
various and multicultural contexts ethics 21st Century. Manila, Group activities clips of various
Philippines: Active/Oral media
2. explain how cultural and global * Communication and Mindshapers Co., Inc. Class discussion of Participation
issues affect communication globalization essay :Flight from Texts from
Chase, R. and Shamo, conversation” or video Creative newspapers, 12 hours
3. appreciate the impact of S. 2013. Elements of “Connected but alone” Presentations magazines,
communication on society and the Effective and “How social journals
world Communication, 4th ed. media can make Reaction paper
Washington, USA: Plain history” or “Writing a and/or discussion Hand outs
and Previous web for global good” forum on the
Publishing. impact of Exercises
Sharing of globalization on
http://www.healthknowle Experiences how people Rubrics
dge.org.uk/public- communicate,
health- Think/Pair Share and vise versa
textbook/organization-
management/5a-
understanding-
ltd/effectivecommunicati
on
 Page 4 of 8 pages
http://promeng.eu/downl
oads/training-
materials/ebooks/soft-
skills/effective-
communication skills.pdf

http://www.nytimes.com/
2012/04/22/opinion/sun
day/the-flight-from-
conversation.html?_r=0
PRELIM EXAMINATION 1 hour

1. determine culturally appropriate * Local and Global Magan, Rhodora, et.al. Lecture and class Learning Activity DLP multi-media
terms, expressions, and images Communication in 2018. Purposive discussion on using resources
(sensitivity to gender, race, class, multicultural settings Communication in the culturally appropriate Written Exam:
etc.) 21st Century. Manila, terms, expressions Objective and Films and videos
* Varieties and Philippines: and images; varieties Essay Type showing different
2. adopt cultural and intercultural registers of spoken Mindshapers Co., Inc. and registers of speakers from
awareness and sensitivity in and written language language Quiz and various regions
communication of ideas Chase, R. and Shamo, seatwork on communicating in 12 hours
* Evaluating S. 2013. Elements of Class discussion of using culturally a multilingual
3. evaluate multimodal texts critically messages and/or Effective cultural appropriate setting
to enhance receptive (listening, images (e.g. Communication, 4th ed. appropriateness in terms,
reading, viewing) skills pictures, Washington, USA: Plain communicating as expressions, and Hand-outs
illustrations) of and Previous tackled in film/video images, varieties
4. convey ideas through oral, audio- different types of Publishing. and registers of Activity Sheets
visual, and/or web-based texts reflecting Exercises on using language
presentations for different target different cultures Dainton, M. and Zelley culturally appropriate Rubrics
audiences in local and global (regional, Asian, E. 2015. Applying terms, expressions, Research and
settings using appropriate Western, etc.) Communication Theory and images report on various
registers for Professional Life. A cultural and
1. What is Practical Introduction, Creative Visual intercultural
5. adopt awareness of audience and message? 3rd ed. Sage Presentation modes of
context in presenting ideas 2. What is the Publications communication
purpose of the Film Showing (e.g.
message? https://www.ted.com/talk words/gestures
3. How is the s/shereen_el_feki_pop_ Instructor Facilitated used in a
message culture_in_the_arab_wo Discussion/ particular regiosn
conveyed by the rld or country to
text and/or Student Interaction show respect)
image? https://celsalanguages. and/or various
4. Who is the target wordpress.com/2015/01 issues in
audience of the /29/it-aint-right-innit- communication
message? about-language- (e.g. use of
 Page 5 of 8 pages
5. What other ways register-in-english-/ politically correct
of presenting the words in today’s
message are http://www.britishcouncil world; gender
there? .org/blog/which-variety- sensitivity
english-should-you- through
speak language)

Invitation for
people to join
cause-oriented
events using
various media
such as email,
social media,
print and/or
electronic
advertisements
MIDTERM EXAMINATION 1 hour

1. convey ideas through oral, audio- * Communication aids Magan, Rhodora, et.al. Lecture and class Oral, audio- LCD projector or
visual, and/or web-based and strategies using 2018. Purposive discussion on visual, and/or manila paper
tools of technology Communication in the preparing audio visual web-based
presentations for different target
21st Century. Manila, and web based presentations to Texts,
audiences in local and global * Communication for Philippines: presentations promote cultura video/audio clips
settings using appropriate various purposes Mindshapers Co., Inc. values (e.g. from various
registers Group Activities respect for resources
1. to obtain, provide, Chase, R. and Shamo, elders, 12 hours
2. adopt awareness of audience and and disseminate S. 2013. Elements of Sharing of bayanihan spirit, Activity Sheets
context in presenting ideas information Effective Experiences etc.)
2. to persuade and Communication, 4th ed. DLP, Multi-media
argue Washington, USA: Plain Creative Visual Written resources
3. create clear, coherent, and
and Previous Presentation Examination
effective communication materials Publishing.
Creative
4. present ideas persuasively using Adler, R., Elmhorst, Presentations
appropriate registers, tone, facial J.M., and Lucas, K.
expressions and gestures 2012. Communicating Role Play
at Work: Strategies in Presentations
Business and the
Professions. New York, Exercises
USA: McGraw Hill.

http://creatingmultimodal
texts.com/
https://www.youtube.co
 Page 6 of 8 pages
m/watch?
v=nSGqp4bZQY

http://atlantablackstar.co
m/2013/11/19/9-racist-
ads-commecials-that-
promote-negative-
images-of-black-
people/30

SEMI FINAL EXAMINATION 1 hour

1. create clear, coherent, and * Communication for Magan, Rhodora, et.al. Lecture and discussion Workplace DLP or manila
effective communication materials work purposes (e.g. 2018. Purposive documents paper
healthcare, Communication in the Analysis of different
2. present ideas persuasively using education, business 21st Century. Manila, communication Written and/or Video clips
appropriate language registers, and trade law, media Philippines: materials oral presentation
tone, facial expression and science, and Mindshapers Co., Inc. (group reporting) Sample
gestures technology Writing exercises communication
Locker, K., and Analysis Papers materials from 13 hours
3. adopt awareness of audience and * Communication foe Kaczmarek, S.K. 2009. Independent research different
context in presenting ideas academic purposes ( Business (topic proposal, Academic workplace
e.g. research-based Communication: literature review, data Presentations settings
4. write and present academic journal or magazine Building Critical Skills 4th gathering, data
papers using appropriate tone, article, etc.) ed. New York, USA: analysis) Final Project:
styles, conventions and reference McGraw Hill. Multimodal
styles Creative Visual Advocacy
Bullock, R. and Goggin, Presentation campaign
5. convey ideas through oral, audio- M. 2013. The Norton addressing
visual, and/or web-based Field Guide to Writing Discussion through current issues
presentation for better target 3rd ed. W.W. Norton and Multi-Media tackled in
audiences in local and global Company Presentation previous tasks
setting appropriate registers
http://www.vuu.edu/Uplo Learning Activity
ads/files/SampleMeeting Active/Oral
Minutes.pdf Participation

http://english28-
payte.weebly.com/uploa
ds/3/8/2/9/38294063/nor
tonfieldguide2.pdf

FINAL TERM EXAMINATION 1 hour

Page 7 of 8 pages
Course Requirements:
1. Exercises/Activities (Individual/Group)
2. Group Reporting/Presentation
3. Reflection Papers
4. Role Play Presentations
5. Debate
6. Class Participation
7. Term Examination
8. Project/ Other documents

Evaluation Procedures:
Approved as per BOR Resolution No. 50, series 2015
Term Exam - 40 %
Quizzes - 30 %
Class Participation - 20 %
Project - 10 %
Total 100 %

References:
Magan, Rhodora, et.al. 2018. Purposive Communication in the 21st Century. Manila, Philippines: Mindshapers Co., Inc.
Chase, R. and Shamo, S. 2013. Elements of Effective Communication, 4th ed. Washington, USA: Plain and Previous Publishing.

Adler, R., Elmhorst, J.M., and Lucas, K. 2012. Communicating at Work: Strategies in Business and the Professions. New York, USA: McGraw Hill.

Locker, K., and Kaczmarek, S.K. 2009. Business Communication: Building Critical Skills 4th ed. New York, USA: McGraw Hill.

Bullock, R. and Goggin, M. 2013. The Norton Field Guide to Writing 3rd ed. W.W. Norton and Company

Internet Sources:

http://www.healthknowledge.org.uk/public-health-textbook/organization-management/5a-understanding-ltd/effectivecommunication

http://promeng.eu/downloads/training-materials/ebooks/soft-skills/effective-communication skills.pdf

http://www.nytimes.com/2012/04/22/opinion/sunday/the-flight-from-conversation.html?_r=0

Page 8 of 8 pages
Prepared by:
 Fransvil C. Ursonal
Part- Time Faculty

Date Submitted: August 1, 2018

Reviewed By:

Cherry Mae Aldave

Subject Specialist

Recommending Approval:

Mae C. Domingo Nora Buagas

Member Member

APPROVED: EINGILBERT C. BENOLIRAO, Dev.Ed.D.

Campus Director