UNIVERSIDAD DE MANILA

Republic of the Philippines

City of Manila

COURSE SYLLABUS
Course Code COMM 314 Course Title Broadcasting Principles and Practice Credit Units 3
Course Description This course is an orientation on broadcasting principles and practice on radio and television productions,
from knowing the appropriate content, gathering, and writing to reporting or airing the story.

UNIVERSITY VISION
A premier public university, paragon of research, learning, excellence, and empowerment for the underprivileged youth of the
City of Manila.

UNIVERSITY MISSION
Universidad de Manila is dedicated to the advancement of human knowledge, particularly, for the people of the City of
Manila.

CORE VALUES
 Quality and Excellence
 Academic Freedom
 Ethical Standard
 Empowerment
 People-Oriented

COLLEGE OF ARTS AND SCIENCES

PHILOSOPHY: The College of Arts and Sciences (CAS) Inculcates that education of the heart & mind provides better quality of life.
VISION: The College of Arts and Sciences (CAS) envisions to create a balance between the body, soul, and spirit among the youth of
Manila and shall help build a livable community.
MISSION: The College of Arts and Sciences (CAS) commissions to provide students with liberal education that promotes social
awareness & involvement and by introducing them to basic and advanced scientific academic pursuits.
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 INSTITUTIONAL GRADUATE ATTRIBUTES AND LEARNING OUTCOMES

UDM Graduate Attributes (GA) Institutional Graduate Attributes and Learning Outcomes (IGALO)
A UDM Graduate Shall:

Professional Competence Demonstrate understanding and mastery of the fundamental knowledge and skills
required for effective professional practice in the field of specialization.

Critical Thinking Problem Solving Skills Exercise Critical and creative thinking in providing solutions to discipline-related problems.

Productivity Contribute to city and nation-building and development through application of new
technology.

Communication Skills Apply effective communication skills, both orally and in writing.

Interpersonal Skills Work effectively in multi-disciplinary and multicultural teams.

Collaboration Allows team members to solve problems together, thus, expediting the process of finishing
a task.

Research-minded Display skills to assess and apply its insights effectively and the ability to identify appropriate
sources of evidence and interpret potentially complex and conflicting findings in
appropriate specific practice settings.

Lifelong Learning Utilize lifelong learning skills in pursuit of personal development and in professional practice
excellence.

Social and Ethical Responsibility Holds personal values and beliefs as ethical professional consistent with Filipino family
values, industry- desired values and global citizen values.

Nationalism Serves others willingly as a way towards contributing a nation building and participates in
influencing public policy towards promotion of us society.

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 PROGRAM INTENDED LEARNING OUTCOMES (PILO): Graduates of BA in Communication can:
1. Define and access information needs; assess and organize information and knowledge; produce, share and utilize information and
knowledge.
2. Prepare communication/media plan.
3. Conduct communication and media research and evaluation.
4. Know and practice rights and responsibilities and accountabilities in the communication profession.
5. Adhere to ethical standards and practices.
6. Communicate in different formats and platforms (print, broadcast, and online).
7. Develop and produce communication materials in formats and different platforms.
8. Demonstrate communication management and leadership skills.
9. Apply communication theories/models, principles, practices, and tools in development work.
10. Demonstrate a development in communication work and.
11. Apply communication theories/models, principles, practices, and tools in development communication.

COURSE INTENDED LEARNING OUTCOMES (CILO): At the end of the course, the students must have:

1. Equipped with knowledge and basic skills in broadcast journalism, production and programming principles and practices.

2. Developed competencies in scriptwriting, programming and producing, performing, news reporting, videography and productions
and the techniques and technicalities.

3. Recalled the history and foundations of Philippine broadcasting and interactive media.

4. Knowledgeable of the laws pertinent to broadcasting media and other media.

5. Knowledgeable of the ethical standards and practices in all aspects of broadcast work and demonstrated a sense of social
responsibility.

6. Applied the principles and competencies learned thus able to produce broadcast productions for television and radio using any
available means of communication platforms.

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 TEACHING LEARNING STRATEGIES
STUDENT INTENDED LEARNING CONTENT/TOPIC ASSESSMENT
OUTCOMES (SILO) Asynchronous Synchronous
Face-to-Face Virtual
Orientation on UDM policies and Upload policies and Direct announcement Online orientation on Review of the policies
Preliminaries Lecturer’s online teaching rules guidelines on Moodle of policies & UDM policies and and guidelines
guidelines mentor’s
expectations
 Define Broadcasting for television Unit 1: Broadcasting Overview  Upload  Lecture in  Discussion via  Interactive
and radio and the so-called media A. Broadcasting Definition reading/learning PowerPoint Google Meet Discussions
convergence. B. History of Broadcasting materials &  Class discussion app  Recitations
 Identify possible careers in C. Why Enter Broadcasting?  PowerPoint
activities/learning  Recitations
broadcast industry and the best presentation of
exercises on lesson
qualifications needed.
Moodle
 Trace the history and foundations Unit 2: Radio & Television History  Upload reading  Lecture in  Discussion via  Reflective
of Philippine broadcasting. A. History of Radio in the Philippines materials & PowerPoint Google Meet Activities
 Analyze the laws pertinent to B. The Birth of Philippine Television lectures in  Class discussion app  Recitations
broadcasting media and other C. Broadcasting Ethics, PowerPoint & word  PowerPoint  Case analysis
 Recitations
media. Responsibilities and Law files presentations of
 Enumerate the ethical standards  Upload activities/ lectures
and practices in all aspects of learning exercises
broadcast work and demonstrated on Moodle
a sense of social responsibility.
 Determine the characteristics of Unit 3: Radio Broadcasting &  Upload reading  Lessons in video  Discussion with  Recitations
radio and its limitations. Production materials and links presentations video  Case analysis with
 Illustrate the studio and equipment A. Characteristics & Limitations of to video  Recitations presentations resolution
used in radio production and the Radio presentations on  Students’
 Group Activity
team behind a production setting. B. Radio Production Team Moodle presentation of
 Explain how a radio station is C. Studio & Equipment  Radio stations related topics
established and the considerations D. Lingo Used in Radio Broadcasting monitoring
in creating radio programming. E. Radio Programming  Case analysis
F. Establishing a Radio Station
 Illustrate the studio and equipment Unit 4: Television Broadcasting &  Upload reading  Lessons in video  Discussion with  Interactive
used in television production and Production materials and links presentations video Discussions
the team behind a newsroom A. What Is Television Production All to video  Recitations presentation of  Recitations
setting. About presentations on lessons  Case analysis with
 Group Activity
 Differentiate analog and digital TV - Basic Television System Moodle  Students’ resolution
productions and highlight the (Expanded Studio & Field  Television stations presentation of  Long Quiz
benefits of digital TV. Production) monitoring related topics
 Discover the television production - Production Elements  Case analysis
processes and the importance of B. Studios, Master Control, & Support
each process. Areas
C. Analog & Digital Television
D. Television Production Process
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Post-Production
MIDTERM EXAMINATION
 TEACHING LEARNING STRATEGIES
STUDENT INTENDED LEARNING CONTENT/TOPIC Asynchronous Synchronous ASSESSMENT
OUTCOMES (SILO) Face-to-Face Virtual
 Discuss the news writing formats Module 5: Broadcast Writing &  Upload reading  Lecture in  Discussion with  Peer Review
and techniques for radio and Programme materials & PowerPoint PowerPoint  Interactive
television. lectures in  Class discussion presentation of Discussions
 Illustrate the programming on A. Characteristics of Broadcast News PowerPoint & word lessons
 Writing Activity
radio and television in a Writing files  Focused lecture
newsroom setting, from B. News Writing for Television and  Upload activities/ on writing
preparation of materials and Radio learning exercises
technicalities to airing of the show. C. The Programme on Moodle
D. Program Production in TV and
Radio

 Determine the importance of an Module 6: Interview  Upload reading  Lessons in video  Interactive  Recitations
interview in any broadcast materials and links presentation discussion with  Peer Review
productions. A. What is an Interview to video  Recitations video  Case analysis
 Discuss the preparations for an B. Preparing for an Interview presentations on presentation with resolution
 Group Activity
interview and what questions to C. Interview Techniques Moodle about the lessons
ask. D. Asking the Right Questions  Case Analysis  Students’
 Analyze the techniques of E. Types of Interviews presentation of
interviewing news sources or related topics
resource persons.
 Illustrate the best working Module 7: Live Reporting  Upload reading  Lessons in video  Discussion with  Interactive
practices for different stories and materials and links presentation video Discussions
situations. A. Location Reporting & Production to video  Group Activity presentation of  Reflective
 Analyze the legal and ethical B. Location Video & Sound presentations on lessons Activities
guidelines for broadcast journalists C. News Gathering & Reporting in the Moodle  Group  Case analysis
on location. Field  Case Analysis presentation with resolution
 Discuss news gathering and D. Going Live  Peer Review
reporting in the field. - Presenting Live
 Illustrate radio, TV and online - Live Radio Reports
reporting, live and recording. - The “as-live” Report

 Explain the proper posture and Module 8: Presentation  Upload reading  Lecture in video  Discussion with  Interactive
preparation before airing on radio materials and links presentation video Discussions
or television. A. Posture and Preparation to video  Group Activity presentation of  Case analysis
 Discover the techniques in delivery, B. Delivery, Timing, Pitch & Intonation presentations on lessons with resolution
timing, pitch and intonation for C. Microphone Technique Moodle  Group  Peer Review
broadcasting on radio and D. Radio Presentation  Case Analysis presentation
television. E. TV Presenting
F. Working in a Virtual Studio

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ONLINE CLASS POLICIES
You are encouraged to follow the following rules for better learning environment:

ACADEMIC HONESTY: Plagiarism is not tolerated in the University. Academic honesty guidelines must be followed all the time.

• When writing and publishing an article, citing the sources of information is paramount. Give credit to the original author. Use APA style in
in-text citation and bibliography.

VIRTUAL CLASSROOM: Our online classroom is Moodle where you can access course documents, assignments, examinations, and learning
exercises in discussion forums. Google Meet app up will be used for synchronous sessions. Facebook Group is also created as an alternative
platform for posting/uploading of lesson-related documents should technical difficulties in accessing Moodle is experienced.

COMMUNICATION FOR COORDINATION/INQUIRIES: E-mail, Facebook Messenger and Facebook Group are the best platforms to reach me. These
apps should be used to set-up appointments and ask short questions for clarification, but neither to replace class attendance and participation
nor to submit assignments/activities.

ASSIGNMENTS/ACTIVITIES/PROJECTS: Late submissions are still welcome but will receive deduction if reasons are invalid. All assignments, activities
and projects must be submitted to Moodle or email as back-up.

COURSE REQUIREMENTS

1. Periodic Examinations (Midterm and Final)

2. Online Discussions/Learning Exercises/Activities: Students will be expected to complete all reading materials, assignments, and learning exercises
for every module. Likewise, students will be expected to contribute to discussions and in-class activities as well as group presentations. Some
cooperative learning experiences and individual projects will also be expected.

3. Individual Presentations: Each student will prepare and present a report in class on a particular topic on Broadcasting. The report will include
the following:

Oral presentation – The student must be knowledgeable and well-prepared on the day of his/her online class presentation.
Visual aid – The student may use a PowerPoint presentation or any visual presentation. Video presentation is also welcome. A good visual
presentation will include photos and/or other artwork relevant to the topic and will be free of spelling and grammatical errors.

COMPUTATION OF GRADES: Grades computation will be as follows:

UDM GRADING SYSTEM PERCENTAGE GRADE PERCENTAGE GRADE

MIDTERM GRADE 98-100 4.00 83-85 2.75
= 40% CS (Class Standing: Recitation, Activities/Assignments, Quizzes, Projects) + 60% (Midterm 95-97 3.75 79-82 2.50
Exam)
PRE-FINAL GRADE 92-94 3.50 76-78 2.25
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= 40% CS (Class Standing: Recitation, Activities/Assignments, Quizzes, Projects) + 60% (Final Exam) 89-91 3.25 75 2.00
FINAL GRADE = 50% Midterm Grade + 50% Pre-Final Grade 86-88 3.00 50-74 1.00
 References:

 Alexander, Ray; Stewart, Peter, 7e (2016). Broadcast Journalism, Techniques of Radio and Television News. Routledge Taylor and
Francis Group
 Greb, Gordon; Adams, Mike (2003). Inventor of Radio Broadcasting. Charles Herrold, McFarland. pp. 220–221
 Hudson, Garry; Rowlands, Sarah, 2e (2012). The Broadcast Journalism Handbook. Routledge Taylor and Francis Group
 Martinez, Sandra M., (2016). Electronic Media and Broadcasting. Delve Publishing
 Peters, John Durham (1999). Speaking into the Air. University of Chicago Press
 Tuggle, CA; Carr, Forrest; Huffman, Suzanne, 5e (2014). Broadcast News Handbook: Writing, Reporting & Producing In A Converging
Media World. New York, NY: McGraw-Hill

Professor:

MA. DIVINE R. CARAECLE

Faculty, Department of Communication
College of Arts and Sciences
Email: UDMFiles2016@gmail.com

Consultation Hours: MONDAY-FRIDAY: 10 AM to 2 PM

Prepared by: Reviewed by: Approved by:

MA. DIVINE R. CARAECLE DR. NOAMI D. SOLANO DR. RONALD A. HERRERA

Part-time Faculty Dean, College of Arts and Sciences Vice President for Academic Affairs

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