PAMANTASAN NG LUNGSOD NG MAYNILA

(University of the City of Manila)

Intramuros, Manila

COLLEGE OF HUMANITIES, ARTS, AND SOCIAL SCIENCES

_________________________________________________________________________________________________________________________________________

PCM 0006 Purposive Communication (3 Units )

Name of Faculty : _____________________________ Schedule : ____________________________________

A. Course Description :

Purposive communication is about writing, speaking, and presenting to different audiences and for various purposes. It is a three-unit course that develops students’ communicative competence
and enhances their cultural and intercultural awareness through multimodal tasks that provide them with opportunities for communicating effectively and appropriately to a multicultural audience
in both local and global contexts. It equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance
of conveying messages responsibly. The knowledge, skills, and insights that students gain from this course may be used in their other academic endeavors, their chosen disciplines, and their
future careers as they compose and produce relevant oral, written, audio-visual, and/or web-based outputs for various purposes.

B. Course Objectives
The course aims to:

Knowledge
1. describe the nature, elements, and functions of verbal and nonverbal communication in various and multicultural contexts;
2. explain how cultural and global issues affect communication;
3. determine the use of culturally appropriate terms, expressions, and images;
4. evaluate multimodal texts critically to enhance receptive listening, reading, and viewing skills;
5. summarize the principles of academic text structure.

Skills
1. convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in local and global settings using appropriate registers;
2. create clear, coherent, and effective communication materials;
3. present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures;
4. write and present academic papers using appropriate tone, style, conventions, and reference styles.

Values
1. adopt cultural and intercultural awareness and sensitivity strategies in communicating ideas;
2. appreciate the difference of varieties of spoken and written languages;
3. adopt awareness of audience and context in presenting ideas;
4. appreciate the impact of communication on society and the world.
 Name of Faculty : _____________________________ Schedule : ___________________________________________________________

Learning Outcome Topic/s Methodology Resources Assessment/s Output

Discuss the course content, Course Orientation Presentation and discussion of the LCD projector Graded Recitation
One - paragraph reaction on the course
requirements, grading course syllabus content and requirements
system, and the VMO Vision
of the – Mission / Objectives of CHASS / paper and pen
College and University University Discussion of the grading system
and course requirements white board / marker

syllabus

Describe the nature , elements and
functions of verbal and
nonverbal communication in
various and multicultural
contexts
Communication processes,
principles and ethics
Elements and types of
communication
Elements of communication in
various texts
Lecture / Class discussion
Group Presentation
Games
LCD projector Quizzes / Seat works Group output
paper and pen
(Audio-visual presentation on
white board / marker
the importance of
Audio /video clips of various media (e.g. TV communication derived from
commercials, movies, newscasts, etc.)
the topics discussed)
Texts from newspaper , magazines , journals

Web resources :
1. Communication in the Real
World: An Introduction to
Communication Studies
open.lib.umn.edu/communication/chapter/4-4-
nonverbal-communication-in-context/

2. Verbal Communication Styles and

Culture
http://communication.oxfordre.com/v
iew/10.1093/acrefore/978019022861
3.001.0001/acrefore-
9780190228613-e-162

Reflective Journal Entry No.

Explain how cultural and Communication and globalization Class discussion LCD projector Reflective Journal 1 (Blog-form)
global issues affect Entry No. 1 (Blog-
paper and pen
communication Blog Article: Communication Changes the form)
World white board / marker
Appreciate the impact Videos :
Article : Communication Changes the World
of communication on society
Connected but alone
https://goinswriter.com/communication-changes-
and the world How Social Media can make history
world/
Wiring a web for global good
Videos : TED talk
https://www.ted.com/talks
Determine culturally Local and global communication in Lecture and
appropriate terms ,
expressions , and images
(sensitivity to gender , race ,
class etc. )
Adopt a cultural and
intercultural awareness and
sensitivity in communication
of ideas
Evaluate multimodal texts
Evaluating messages and /or images of
critically to enhance
receptive (listening, reading,
viewing) skills
Convey ideas through oral ,
audio-visual , and /or web -
based presentations for
different target audiences in
local and global settings
using appropriate registers
Adopt awareness of audience
and context in presenting
ideas
multicultural settings class discussion
● Films or videos showing
different speakers from
various regions Interview session
(invited speakers / students)
communicating in multi
lingual setting
● Invitation of multi lingual
speakers
Varieties and registers of spoken
and written language
different types of texts reflecting
different cultures (regional, Asian,
Western, etc.)
1. What is the message ?
2. What is the purpose of the
message ?
3. How is the message
conveyed by the text and/or
image ?
4. Who is the target audience of the
message?
5. What other ways of
presenting the message are
there?
Lecture and class discussion on
critical reading and listening
Analyzing content of various
texts
LCD projector Quiz Research and report on various cultural
and intercultural modes of
paper and pen
Answering exercises communication ( e.g.
white board / marker words/gestures used in a
particular region or country
Invited multilingual speakers
to show respect ) and/.or
Films or videos showing different speakers in a various issues in
multilingual setting communication ( e.g. use of
politically correct words in
Web resources : today’s world; gender
TED talk “Pop culture in the sensitivity through language
Arab world” https://www.ted.com
Reflective Journal Entry no. 2
https://www.celsalangues.word
press .com
http://www.really –learn –english.com/language –
register.html
https://www.uni-due.de/SVE
http://www.lcaltefl.com/category
varieties-of-english
http://www.britishcouncil.og/blog/
which-variety-english-should –you- speak
LCD projector Answering exercises
Invitation of people to join cause-
on analyzing content oriented events using
paper and pen of various texts various media such as email
, social media , print and
white board / marker /or electronic
advertisements
Authentic texts about cultural sensitivity from
various media : text message , email messages ,
social media messages , newspaper, magazine and
journal articles , print and electronic advertisements
Web resources :
http://www.kwintessential.co.uk/
cultural -services/articles/cultural -sensitivity.html

Convey ideas through oral
Communication
, aids and strategies using
audio-visual , and /or web -
based presentations for
different target audiences in
local and global settings
using appropriate registers
Adopt awareness of audience
and context in presenting
ideas
Convey ideas through oral ,
audio-visual , and /or web -
based presentations for
different target audiences in
local and global settings
using appropriate registers
reate clear, coherent , and effective
communication materials
resent ideas persuasively using
appropriate language, tone ,
facial expressions and
gestures
https://mindspaceintuition.files.
wordpress.com/2015/01/cross-cultural.jpg
http://i.telegraph.co.uk/multimedia/
archive/01440/burger_1440211c.jpg.
http://atlantablackstar.com/2013/11/
19/9-racist-adscommercials-that-promote-negative-
images-of-black-people/3/
Lecture / LCD projector
tools of technology Class discussion Informational/ Campaign Video
● Audio –visual and web- paper and pen Group presentation presentation
based presentations
Group work white board marker
Work-based activities Texts , video /audio clips from various sources
Web resources :
http://creatingmultimodaltetxs .com
“The world’s worst research presentation “
https://www.youtube.com
Key software applications
MIDTERM EXAMINATION
Communication for Various Lecture /Discussion LCD projector Analysis of sample texts
Purposes Text Analysis
Paper and pen
Attendance in a Scientific Forum
● Informative, persuasive
and argumentative White board marker Reflective Journal entry no. 3
communication
● Types of Speeches and Sample texts (laboratory reports, conference paper,
Public Speaking project proposals)
( Read , Memorized , Impromptu
and Extemporaneous ) Web resources :
● Inquiry letter, interview ,
response to queries , http://www.omarfa.gov.on.ca/english
incident reports
http://www.capmemebers.com
effective communication
http://hplengr.engr.wis.edu/Prof
Comm.pdf.
 Adopt awareness of audience
and context in presenting
ideas
reate clear , coherent , and effective
communication materials
resent ideas persuasively using
appropriate language , tone ,
facial expressions and
gestures
Adopt awareness of audience
and context in presenting
ideas
Write and present
academic papers using
appropriate tone , style ,
conventions and reference
styles
Convey ideas through oral ,
audio-visual , and /or web -
based presentations for
different target audiences in
local and global settings
using appropriate registers
Adopt awareness of audience
and context in presenting
ideas
Communication for work purposes
● Effective communication
and oral presentations in
the workplace
● Different communication
materials in the workplace
A. Business letters
B. Memorandum
C. Business/technical
reports /proposals
D. Minutes of the
Meeting
E. Electronic
Communication
Communication for academic
purposes
● Styles , tones,
conventions in writing
academic papers
● Presenting an
independent
research proposal
● Writing analysis and
technical papers
( Literary analysis ,
political paper analysis
and/or Technical papers
– for journal or
magazine article )
Lecture
Group reporting
Analysis of different
communication materials
Lecture / Class discussion
Group work ( for research
proposal )
Individual work ( for writing
analysis paper )
http://www.pearsonhighered.com
Video :
“The most important cannot be said”
By : Eddie Calasanz at www.ted.com/talks
LCD projector Writing samples of
Laboratory/ Technical Reports
workplace documents
Paper and pen
Project Proposal
White board marker
Peer Review
Video : “Giving presentations worth listening to “
by Gordon Kangas at TED talk ( you tube )
Sample communication materials in the workplace
Web resources :
http://www.vuu.edu/Uploads /files/
SampleMeetingMinutes.pdf.
http://tawanmandi.org.af/knowledge
portal/Media Workplace _communication
LCD projector Quiz Writing a mock conference paper
paper and pen
Oral presentation of the mock
white board / marker conference paper
Web resources :
http://english28-payte.weebly.com
http://www.4.stat.ncsu.edu/oral/pdf.
http://one.people.si.umich.edu/pdf
 FINAL EXAMINATION
D. Suggested Readings and References

Adler, R., Elmhorst, J. M., & Lucas, K. (2012). Communicating at work : Strategies for success in business and the professions. NY: McGraw Hill.

Baraceros , E. (2012) . Business correspondence. 2nd ed. Manila: Rex.

Biber, D. & Conrad, S. (2009). Register, genre, and style. Cambridge: Cambridge UP.

Bouing, R. (2006). Effective business communication. Mandaluyong City: National Bookstore.

Chase, R., & Shamo, S. (2013). Elements of effective communication. 4th ed. Washington, Utah: Plain and Precious Publishing.

Dainton, M. & Zelley, E. (2015). Applying communication theory for professional life: A practical introduction. 3rd ed. Sage. (incomplete info)

Dones, M. (2011). Research, technical, and business communication. Manila: Mindshapers, Inc.

Egipto, J. L. (2011). Writing business letters. Manila: Rex.

Iyer, P. (2013, July 17). Where is home? TED Talks. Retrieved from https://www.youtube.com/watch?v=3m6dV7Xo3Vc&t=207s

Jackson, J. (2014). Introducing language and intercultural communication. Hoboken: Taylor and Francis.

Kenna, P. & Lacy, S. (2003). Communication styles: United States and Taiwan. In M. Connelly (Ed.), The Sundance Reader (3rd ed., pp. 272-273). Boston, MA: Wadsworth.

Lucas, S. (2011). The art of public speaking. NY: McGraw Hill.

Madrunio M. & Martin I. (2018). Purposive communication using English in multilingual contexts. Quezon City: C & E Publishing, Inc.

Martin, J. N. & Nakayama, T. K. (2014). Experiencing intercultural communication: An introduction (5th ed.). New York: McGraw-Hill.

Mazon, C. (2002). Effective writing in business. Manila: St. Augustine Publication.

Meenfriedchickencurry. (2014, February 16). Indian headshakes: What do they mean? [Video file]. Retrieved from https://youtu.be/Uj56IPJOqWE

Mooney, A., Peccei, J.S., La Belle, S., et. al. (2010). Language, society and power : An introduction. 3rd ed. London: Routledge.

Munalim, L. O. (2014). Business is business. Mandaluyong: Books, Atbp.

National Communication Association (NCA). (1999). NCA credo for ethical communication. https://www.natcom.org/sites/default/files/pages/1999_Public
Statements_NCA_Credo_for_Ethical_Communication_November.pdf

Nuval, E. (2014). Competence in oral communication and public speaking. Rev. ed. Mandaluyong: Books, Atbp.

Ramadurai, C. (2018, July). Cracking India’s mystifying ‘nod code’. BBC Travel. Retrieved from http://www.bbc.com/travel/story/20180722-cracking-indias-mystifying-nod-code

Searles, G. (2014). Workplace Communication: The Basics. 6th ed. Boston: Allyn & Bacon.

Uychoco, M.T, & Santos, M.L. (2016). Communication for society: Purposive Communication. Manila: Rex. (Textbook)
Verderber, R. (2013). Communicate. Manila, Philippines : Hiyas Press Inc

Verderber, K. S., Verderber, R. F. & Sellnow, D. D. (2013). Communicate! (14th ed.). Boston, MA: Cengage.

Williams, I. (2007). English for science and engineering. Boston, MA: Thomson ELT.

E. Course Requirements

Students will be graded according to the following components:

Midterm examination 20%

Final examination 20%

Class standing (quizzes, long test, recitation, group work, etc) 60%
100%
F. Grading System: Zero-based

% Scale Rating Numerical Rating Remarks

98-100 1.00 Excellent
95-97 1.25 Excellent
92-94 1.50 Very Good
89-91 1.75 Very Good
86-88 2.00 Good
83-85 2.25 Good
80-82 2.50 Satisfactory
77-79 2.75 Satisfactory
75-76 3.00 Passed
Below 75 5.00 Failed
INC Incomplete
DO Dropped Officially
DU ( 5.00 ) Dropped Unofficially

G. Classroom Policies. (To be discussed by faculty)