H Y

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W A N
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 introduction
The new typography movement in the 1920s and 1930s has given rise to the
graphics and information design in the vanguard of the artistic avant-garde in
Central Europe. That leads to opposing the traditional arrangement of type in
symmetrical columns
 • The new typography movement is organized by the modernist

definitio
designers wherein the illustration (often seen in a photo montage)
are arranged harmoniously and in a strikingly asymmetrical
composition.
• An accurate image must be considered a basic constant in the New

n
Typography
• The use of San Serif as the exclusive typeface
• The New typography promotes the use of bars, rules and rectangles
 • Jon Tschichold was a German designer who took the lead from the currents
in Soviet Russia and at the Weimar Bauhaus.
• Tschichold in 1923, visited the Bauhaus Exhibition
• He wrote the Die Neue Typographie (1928)
• Tschichold1933, his modern ideas were perceived as corrupt and
degenerate.
• In 1947, Tschichold was hired as the Penguin Books Typographer.

Jan Tschichold

history
PEGUIN BOOK COVER BY
TSCHICHOLD

SABON
TYPEFA
CE
Some examples of advertisements and design materials that uses The New
Typography:
To sum up, The New
Typography of Jan
Tschichold is a Rational
design and Functional
communication because it
is designed as simple,
short, functional,
compelling, and objective
in the viewer's eye.