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Lactose Free Products-1
Lactose Free Products-1
Research Outcomes
Problem Statement
We decided to use mix of The Collected data was then
Identification of Lactose analyzed, and relevant
Quantitative method (Survey –
Intolerance outcomes were inferred
Questionnaire) and Qualitative
Awareness/Prevalence in
method (Interviews) for our
Pakistan
research.
Objectives Tools
We designed objectives and We collected participants data
started our research for through a questionnaire
launching our range of Lactose created on Microsoft Form and
free Products in market. In person Interviews of doctors
were conducted
OERHEAD
Focus group
Qualitative
Research Doctors
instruments
2
OERHEAD
Questionnaire Outcomes
demographics
200,001 - 300,000
33
55%
100,000 - 200,000
25
45% 50,000 - 100,000
0 5 10 15 20 25 30 35
18-24 25-54
3
OERHEAD
Diagnosis
Diagnosed Lactose Intolerant Experienced symptoms after dairy Family members who experience
consumption symptoms
4
Awareness
22 % consulted a doctor 14
AWARENESS OF CONDITION
Target Market
AGE MARKET
INCOME RANGE
12
53% 47%
2
1
18-24 25-54
Less than 50,000 50,000 - 100,000 100,001 - 200,000 More than 300,000
OERHEAD
7
OERHEAD
INTERVIEWS
3 3 5
GENERAL PHYSICIANS
GASTROENTEROLOGISTS PEADIATRICIANS
8
PATIENTS’ INCLINATION TOWARDS
LACTOSE FREE PRODUCTS
15% 10%
30%
70%
85% 90%
COUNTRY PREVALENCE
Pakistan 58%
Australia 44%
China 85%
Germany 16%
India 61%
30%
41% 38%
42%
LACTOSE
MALABSORBER
LACTOSE ABSORBER
Research
Secondary OERHEAD
”
Prevalence of primary adult lactose mal-
absorption in Pakistan was found 60%.
-
” The lactose-free dairy market is the
fastest growing segment in the dairy
industry. Lactose-free dairy is
expected to reach a 9 billion
turnover by 2022 and continues to
outgrow overall dairy
-
13
Research OERHEAD
Outcomes
14