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  • Lactose Free Products-1

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    mnrk 1997
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    The research used a mixed methods approach including surveys and interviews to study lactose intolerance awareness and prevalence in Pakistan. The data collected was analyzed and key outcomes were identified. It was found that 58% of healthy Pakistani adults are lactose malabsorbers. Interviews with doctors showed that while gastrointestinal specialists and pediatricians had high awareness, only 30% of general physicians were open to patients using lactose-free alternatives. This research indicates a need and potential market for lactose-free products in Pakistan.

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    Lactose Free products-1

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    The research used a mixed methods approach including surveys and interviews to study lactose intolerance awareness and prevalence in Pakistan. The data collected was analyzed and key outcomes were identified. It was found that 58% of healthy Pakistani adults are lactose malabsorbers. Interviews with doctors showed that while gastrointestinal specialists and pediatricians had high awareness, only 30% of general physicians were open to patients using lactose-free alternatives. This research indicates a need and potential market for lactose-free products in Pakistan.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views14 pages

    Lactose Free Products-1

    Uploaded by

    mnrk 1997
    The research used a mixed methods approach including surveys and interviews to study lactose intolerance awareness and prevalence in Pakistan. The data collected was analyzed and key outcomes were identified. It was found that 58% of healthy Pakistani adults are lactose malabsorbers. Interviews with doctors showed that while gastrointestinal specialists and pediatricians had high awareness, only 30% of general physicians were open to patients using lactose-free alternatives. This research indicates a need and potential market for lactose-free products in Pakistan.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 14

    Methodology

    Research Outcomes
    Problem Statement
    We decided to use mix of The Collected data was then
    Identification of Lactose analyzed, and relevant
    Quantitative method (Survey –
    Intolerance outcomes were inferred
    Questionnaire) and Qualitative
    Awareness/Prevalence in
    method (Interviews) for our
    Pakistan
    research.

    Objectives Tools
    We designed objectives and We collected participants data
    started our research for through a questionnaire
    launching our range of Lactose created on Microsoft Form and
    free Products in market. In person Interviews of doctors
    were conducted
    Dairy consumption pattern
    56kg per
    person

    Pakistan is the fifth-largest milk producer in the


    world 132kg per
    108kg per person
    only 3–5 percent of the country’s total milk person
    production is marketed through formal channels.
    The remaining 97 percent is produced and marketed
    in raw form by informal agents in the marketing
    chain
    246kg per
    person

    (Food and Agriculture Organization , UN


    Dairy development in Pakistan)
    Secondary research

    COUNTRY PREVALENCE

    Pakistan 58%

    Australia 44%

    China 85%

    Germany 16%

    India 61%

    United States 36%


    414
    Healthy , well nourished
    Pakistani adults

    SINDH PUNJAB BALOCHISTAN/NWFP KASHMIR

    30%
    41% 38%
    42%

    58% 59% 63%


    70%

    LACTOSE
    MALABSORBER
    LACTOSE ABSORBER
    OERHEAD

    Primary research Methodology

    Focus group

    Qualitative
    Research Doctors
    instruments

    Quantitative Surveys questionnaire

    5
    OERHEAD

    Questionnaire Outcomes
    demographics

    More than 300,000

    200,001 - 300,000
    33
    55%
    100,000 - 200,000
    25
    45% 50,000 - 100,000

    Less Than 50000

    0 5 10 15 20 25 30 35

    18-24 25-54

    Age Gender Ratio Household Income ( Monthly)

    6
    OERHEAD

    Diagnosis

    11% 35% 31%

    Diagnosed Lactose Intolerant Experienced symptoms after dairy Family members who experience
    consumption symptoms

    7
    Awareness

    Out of all the people who were


    consulted
    experiencing symptoms, only never consulted a doctor

    22 % consulted a doctor 14

    AWARENESS OF CONDITION
    Target Market

    AGE MARKET
    INCOME RANGE

    12

    53% 47%

    2
    1
    18-24 25-54
    Less than 50,000 50,000 - 100,000 100,001 - 200,000 More than 300,000
    OERHEAD

    Potential scope of lactose free products

    10
    OERHEAD

    INTERVIEWS

    3 3 5
    GENERAL PHYSICIANS
    GASTROENTEROLOGISTS PEADIATRICIANS

    Lactose malabsorption Lactose malabsorption

    Lactose intolerance Lactose malabsorption Lactose intolerance

    11
    PATIENTS’ INCLINATION TOWARDS
    LACTOSE FREE PRODUCTS

    GASTROENTEROL- PEADIATRICIANS GENERAL


    OGISTS PHYSICIANS

    15% 10%
    30%

    70%
    85% 90%

    Open to lactose alternates Open to lactose alternates Open to lactose alternates


    Not open to the idea Not open to the idea Not open to the idea
    Research
    Secondary OERHEAD

    ”Prevalence of primary adult lactose mal-


    absorption in Pakistan was found 60%.
    - ” Prevalence of primary adult lactose mal-
    absorption in Pakistan was found 60%.
    -

    ”
    Prevalence of primary adult lactose mal-
    absorption in Pakistan was found 60%.
    -
    ” The lactose-free dairy market is the
    fastest growing segment in the dairy
    industry. Lactose-free dairy is
    expected to reach a  9 billion
    turnover by 2022 and continues to
    outgrow overall dairy
    -

    13
    Research OERHEAD
    Outcomes

    Lorem Ipsum Lorem Ipsum Lorem Ipsum


    Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit
    amet, nibh est. A magna amet, nibh est. A magna amet, nibh est. A magna
    maecenas, quam magna maecenas, quam magna maecenas, quam magna
    nec quis, lorem nunc. nec quis, lorem nunc. nec quis, lorem nunc.
    Suspendisse viverra Suspendisse viverra
    Suspendisse viverra
    sodales mauris, cras sodales mauris, cras
    sodales mauris, cras
    pharetra proin. pharetra proin.
    pharetra proin.

    Lorem Ipsum Lorem Ipsum


    Lorem ipsum dolor sit Lorem ipsum dolor sit
    amet, nibh est. A magna amet, nibh est. A magna
    maecenas, quam magna maecenas, quam magna
    nec quis, lorem nunc. nec quis, lorem nunc.
    Suspendisse viverra Suspendisse viverra
    sodales mauris, cras sodales mauris, cras
    pharetra proin. pharetra proin.

    14

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