The ICFAI university Tripura

Kamalghat , Tripura West

Internal - 2
A study on Consumer Responses towards local bakery
At
Lovely Bakes

Name – Roni Sarkar

ID no – 23IUT0160045
Program – MBA1st year
Batch – 2023/2025
Subject – Marketing Management
Subject code – INM511 Project Guid –
Dr . Trinankur Day
 CONTENT -

SL NO TITLE PAGE NO.

1. Acknowledgement 2
2 Introduction 3-4
3. Objective 5
4. Important of the study 6
5. Limitation of the study 7
6. Methodology 8
7. Data analysis 9-18
8. Suggestion 19
9. Conclusion 20
10. Appendices 21 -22

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 ACKNOWLEDGEMENT –

I am over whelmed in all humbleness and gratefulness to acknowledge my

department to all those who have helped me to put those ideas , well above
the level of simplicity and into something concrete.

As a study of ICFAI UNIVERSITY TRIPURA , I would like to express my special

thanks of gratitude to my teacher Dr . Trinankur Day who give me the golden
opportunity to do this wonderful study .
I would like to express my sincere thanks to Dr . Sujit Deb (Deen of FMC
department) for giving his consideration of me to work in this Project .
I am really very grateful to my Bakery guide Rajat Datta for constantly guiding
me . advising me and introducing the project to me in a easy way to
understand which has helped me complete my project easily and effectively on
time .
I express my sincere thanks to all of the above inspiratory guide who helped
me a lot in gathering different information ,collecting data and guiding me
from time to time in making this project , despite of their busy schedule , they
gave me different ideas in making this project unique and also helped me in
doing a lot of research and I came to know about so many new things .
THANK YOU ALL …

Date – 1 /11/2023
Kamalghat, west Tripura yours obediently,
Roni sarkar

Signature ; ……………………………………….
ID 23IUT0160045

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MBA (FNC) , ICFAI UNIVERCITY TRIPURA

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Introduction –
Lovely Bakes founded in December , 02 , 2021
It was located in Mohanpur Bazar, Tripura west
 Around 1.5 km away from IUT
 The provide premium services with free wi-fi , is available for
24 / 7
A study on Consumer Responses towards local bakery describe the
Consumer reaction to our local Bakery
The local bakery holds a unique position in the hearts of consumers,
offering more than just delectable pastries and bread; it provides a
sense of authenticity, tradition, and a connection to the community.
As consumers become more discerning and socially conscious,
understanding their responses towards local bakeries becomes
paramount for both researchers and business owners.
This study aims to delve into the intricacies of consumer attitudes
and behaviors when it comes to local bakeries. By examining the
factors that influence consumer choices, such as perceived quality,
cultural significance, and the desire to support local economies, we
hope to shed light on the reasons behind the resurgence of interest
in these establishments.
Moreover, this research intends to explore how marketing strategies,
social media, and other external influences contribute to shaping
consumer perceptions of local bakeries. As digital platforms play an
increasingly crucial role in shaping consumer opinions, it is essential
to investigate how online presence and reputation impact the
success of local bakeries in attracting and retaining customers.
The findings of this study are expected to provide valuable insights
for local bakery owners, marketing professionals, and policymakers.
By understanding the factors that drive consumer responses towards
local bakeries, businesses can tailor their offerings and marketing
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strategies to better align with the preferences and values of their
target audience. Ultimately, this research seeks to contribute to the
broader conversation on the role of local businesses in fostering
community engagement and sustainable consumer practices.

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 Objective –

To find out Consumer Reaction towards local bakery Product

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Important of the study –

 To get insights into employment satisfaction .

 Determine roadblocks in the workplace.
 Encourage Hotel feedback.
 Allow employees voice to their opinion
 To identify employment satisfaction levels
 Identify employee need

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 Limitation –

 Sample size is only 15 employs

 The study is only for consumers
 In this case study will be limited only for a one
Bakery shop
 Customer responses in this case we dose not take
any information for out side / random person

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Research Methodology –

• Sample size – 15
• Conduct an Consumer Responses survey –
Step 1 – understand Consumer Responses requirement.
Step 2 – create a questionnaire
Step 3 – collet Data
Step 4 – Analyse Results
Step 5 – Act on the result, and make necessary charts

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 DATA ANALYSIS

1. Gender :-
No Particular Respondent Percentage
1. Male 11 76 %
2. Female 4 24 %
Total 100 % 100%

GENDER
Female
22%

Male
78%

Male Female

Interpretation :-
I found the maximum employee are MALE 78%
And minimum employee are FEMALE 23 %

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2. Age :-
Sl. No Particular Responded Percentage
1. 18-24 1 8%
2. 25-34 2 16%
3. 35-44 8 66%
4. 45-Above 4 10%

Age

45-Above 18-24
10% 8%

25-34
16%

35-44
66%

18-24 25-34 35-44 45-Above

Interpretation :-
From the study it is found that 8 consumers age of 35 to 44, 2
consumers age of 25 to 34, 1 consumer age of 18 to 24 and 4
consumers age of 45 to above.

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3. Occupation :-

Sl. No Particular Respondent Percentage

1. Student 1 7%
2. Professional 9 64%
3. Housemaker 4 29%
4. Other 0 0%

Occupation
Student
7%

Housemaker
29%

Profesonal
64%

Student Profesonal Housemaker other

Interpretation :-
In this study I will found that 64% Consumer are Professional
29 % Consumer are Housemaker, and 7% Consumer are Student, 0%
Consumer are choose other option.

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4. How often do you visit local bakeries:-

Sl. no Particular Respondent Percentage

1. Daly 3 26%
2. Weekly 8 49%
3. Monthly 3 19%
4. Rarely 1 6%

Visit

Rearly; 6%
Monthly; 18% Daly; 26%

Weekly; 49%

Daly Weekly Monthly Rearly

Interpretation :-
From the above study it is founded that maximum consumers can
choose Weekly 49% , Minimum consumer are come in the shop 6 %
Rarely , Monthly 19 % , and Daly 26 % .

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5. . What motivates you to visit a local bakery:-

Sl. No Particulars Respondent Percentage

1. Freshly baked goods 7 51%
2. Unique items 5 31%
3. Convenience 0 0%
4. Support for local 3 18%
business
5. socializing 0 0%

Support for local

business
19%

Fresh Baked goods

51%

Unike product
31%

Fresh Baked goods Unike product Convenience

Support for local business Socializing with other

Interpretation –
It is observe that the maximum 51% consumer are Come for the
Fresh Goods ,31% come for Unik product,
And 18% consumer comes for support for local business,

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6. Which bakery products do you most frequently purchase:-

Sl. No Particulars Respondent Percentage

1. Bread 10 64%
2. Pastries 1 7%
3. Cakes 2 13%
4. Cookies 2 13%
5. Sandwiches 0 0%

which product do you most friquently buy

Cookies
13%

Cakes
13%

Pastries
7%
Brade
67%

Brade Pastries Cakes Cookies Sandwiches

Interpretation :-
In this study it was observe that 67 % consumer Buy Bread and 13%
consumer buy cookies also buy another 135 cake , Pastry 7% and
according to the survey sandwich not buying any one.

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7. How important are the following factors when choosing bakery products :-
Sl. No Particulars Respondent Percentage
1. Tast 9 %
2. Price 2 %
3. Freshness 3 %
4. Varity 1 %
5. Healthiness 0 %

Factors
Varity
7%

Freshness
20%

1st Qtr
60%
Price
13%

1st Qtr Price Freshness Varity Healthness

Interpretation :-
In this study it was observe that 60% consumer are buy the bakery
product for the Taste
20% vote for Freshness,
13% vote for Price
0 % vote for Healthiness.

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8. What factors influence your decision to choose this bakery:-

Sl. No Particulars Responden Percentage

t
1. Cleanliness 5 33%
2. Customer service 7 47%
3. Online review 2 13%
4. Ambiance 0 0%
5. Reputation 1 7%
6. other 0 0%

FactorT
reputation
7%
online review
13% Cleanliness
33%

Customer Service
47%

Cleanliness Customer Service online review

Ambiance reputation other

Interpretation :-
In this study it was observe that 47 % consumer influence by the
customer service, 33% consumer can choose clines , 7% consumer
can choose reputation.

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9. What motivates you to try new items on the bakery menu :-

Sl. No Particulars Respondent Percentage

1. Recommendation 3 20%
2. Offer 10 67%
3. Seasonal special 1 6%
4. Curiosity 1 6%

Column2
7%
Sessonal special Recomandation
7% 20%

Offer
67%

Recomandation Offer Sessonal special

Interpretation :-
In this case most of the consumer are coming for the Offers and
deals and 20% consumer can come from Recommendation,
6% for Seasonal special ,and 6% curiosity.

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10. On a scale of 1 to 5, How satisfied are you with the overall
quality of the bakery’s product:-

Sl. No Particulars Responden Percentage

t
1. 1 to 2 1 %
2. 3 to 4 3 %
3. 5 or Above 11 %

Scale

1 to 2
37%
5 or Above
50%

3 to 4
14%

1 to 2 3 to 4 5 or Above

Interpretation –
It was observe that most of the Consumer can choose 5 or Above
almost 50 %
And 37% consumer can give the scale of 3 to 4, and 13 % consumer
can give 1 to 2 scale
That means on an overall it will be good

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 SUGGESTION

 To development Consumer opportunities

 Always try to follow Full fill the customer Demand
 Maintain good atmosphere in the Shop
 Try to promote best employers to every year
 Respects your managers and co-workers

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 CONCLUSION-
From the study done , I got an opportunity to know the working
knowledge of a Market
This study has offered a comprehensive exploration of consumer
responses towards local bakeries, shedding light on the intricate
dynamics that influence the choices and perceptions of individuals in
today's evolving market. The findings underscore the multifaceted
nature of consumer behavior, demonstrating that factors such as
perceived quality, cultural significance, and a desire to support local
economies play pivotal roles in shaping preferences for local bakery
products.
One of the noteworthy discoveries is the emotional connection
consumers establish with local bakeries, viewing them not merely as
purveyors of baked goods but as integral components of community
identity and tradition. This emotional resonance presents a unique
opportunity for local bakery owners to leverage in their marketing
strategies, fostering a sense of loyalty and engagement among their
customer base.
As we look to the future, it is evident that local bakeries hold
significant potential as more than just providers of baked goods; they
are vital contributors to community well-being and sustainability.
The insights gleaned from this study offer actionable
recommendations for bakery owners and stakeholders, and a
commitment to quality in maintaining and enhancing consumer
responses.
In essence, the local bakery is not merely a place to purchase bread
and pastries; it is a community hub, a cultural cornerstone, and a
testament to the enduring appeal of personalized, locally sourced
products. As consumers continue to seek authenticity and
connection in their choices, local bakeries are poised to play a central

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role in shaping the future of the baking industry and contributing to
the resilience and vibrancy of local communities.

APPENDICES -
Questionnaire
A study Consumer Response toward Local Bakery
1. Gender:

• Male

• Female

• Other

2. Age:

• 18-24

• 25-34

• 35-44

• 45-54

• 55 and above

3. Occupation:

• Student

• Professional

• Homemaker

• Other (please specify)

4. How often do you visit local bakeries?

• Daily

• Weekly

• Monthly

• Rarely

• Never

5. What motivates you to visit a local bakery?

• Freshly baked goods

• Unique and specialty items

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 • Convenience

• Support for local businesses

• Socializing with others

6. Which bakery products do you most frequently purchase?

• Bread

• Pastries

• Cakes

• Cookies

• Sandwiches

7. How important are the following factors when choosing bakery products?

• Taste

• Price

• Freshness

• Variety

• Healthiness

8. What factors influence your decision to choose this bakery?

• Cleanliness

• Customer service

• Online reviews

• Ambiance

• Reputation

• Other

9. What motivates you to try new items on the bakery menu?

• Recommendation
• Discounts / offer
• Seasonal special
• Curiosity

10. On a scale of 1 to 5, How satisfied are you with the overall quality of the bakery’s product ?

• 1 to 2
• 3 to 4
• 5 or above

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