Practical Research 2

Lesson 1 - Basics of Quantitative Research

 Lesson 1 Basics of Quantitative Research

What does the

picture show?
Preliminary Activity

Name the things that you

see around you that are
products of quantitative
research.
Products of Quantitative Research
Presentation Outline

Definition of Quantitative Research (QR)

Characteristics
Advantages
Disadvantages
Importance (QR)in Different Fields
 Definition of Quantitative Research

Quantitative Research –”
explaining phenomena by
collecting numerical data
that are analyzed using
mathematically based
methods (statistics).”
- Aliaga & Gunderson (2000)
 What is a phenomenon?

- refers to a peculiar incident

Examples: increase in sales,

students’ finding difficulty in
Math, decrease in juvenile
crime rates, effects of social
media on students’ behavior
Instruments Used in Quantitative Research

Surveys
Questionnaires
Characteristics of Quantitative Research

•Reliable
1.

•Objective
2.

•Uses statistics – findings

3.
Table 1 Respondents' Profile
Gender Frequency Percentage
Male 18 30%
Female 43 70%
Age
16 19 31%
17 38 62%
18 4 7%
Hours Spent in Social Networking Sites
1-2 hours 10 16%
3-4 hours 17 28%
5-6 hours 8 13%
7-8 hours 6 10%
9-10 hours 6 10%
11-12 hours 4 7%
13-14 hours 1 2%
15 hours and above 9 15%
Total 61 100%
Characteristics of Quantitative Research
• Reduces/restructures a complex
problem to a limited number of
4. variables

• Tests theories or hypotheses

5.

• Assumes that sample is representative

of the population
6.
Characteristics of Quantitative Research
•Secondary concern:
Subjectivity of
7. methodology –

•Deals with the details

of the subject
8.
Advantages of Quantitative Research

1. Measures/analyzes data to arrive at an

objective answer - problem
Advantages of Quantitative Research

2. Reliable – big population

3. Standards – used in choosing the following:
instruments
sampling procedures
statistical treatment
makes the research replicable
Advantages of Quantitative Research

4. Personal biases can be avoided

5. Simplified processes –
easy and systematic steps in doing
quantitative research
Advantages of Quantitative Research

6. Results can be reduced – statistical

treatments
interpretation – few statements
Disadvantages of Quantitative Research

1. Preset or fixed alternative answers may not

necessarily reflect the true answers of the
participants
Disadvantages of Quantitative Research

2. Findings can be influenced by the

researcher’s perspective since most of the
time, the participants are unknown to him/her.
 Importance of Quantitative Research in
Different Fields

1. Education
2. Business
3. Medical and Health Allied Services
4. Science and Technology
Lesson Summary

Quantitative Research – uses statistics

Characteristics
Advantages
Disadvantages
Importance in Different Fields
Quantitative Research

Are you now excited to do quantitative research?

In our succeeding lessons, you will learn the

process of doing quantitative research.

Thank you.
Thank you!