2022

Product

Introduction
Evolution in Research
Research has evolved from analog to digital. Online research
now make up the lion’s share of research due to their many
advantages and gains.

• Online Era
In the era where everyone lives in a fast-paced life

and is constantly on the move with the current trend

of technology, every company needs an agile

approach in reading their consumer.

• Extend the Horizon

Unfold the hassle of conventional method by making
the world a smaller, more accessible place.

• Real-Time
Designed the ability to access nationwide panel, collect
and process insights instantaneously, and peek inside
the life of a panel in real time whenever and wherever
they happen to be.
Why You Should Do Online Research?
Conservative Online
Accessibility Only the rich client can afford this From SMEs to big companies can do this

study study with reasonable budget

Reliability • Working with bundle of paper

• Managed community panelist within apps platform

• Need to hire a data collector / • Upscaling technology in data quality control

surveyor • JAKPAT panel = 1st hand data

Timing Took months. The decision is Right insight at the right time
already outdated

Big Data Online

Accessibility Overwhelming data. Only specific
Friendly to any client background
person can read the data

Reliability • Unstructure data

Focused to solve specific objective
• Need huge storage

Timing Need to be analyzed for longer

Right insight at the right time
duration to leverage its benefit

Who We Are

1 2 3
Jakpat is an innovative We offer a varied profile of (1) our highly Our research experts with

one-stop-service market participative managed community broad industry experience

research platform to assist you panels nationwide to match your are ready to extract the

dive inside the panel’s mind in research need, or (2) your own specific insights hidden beneath the

order to reveal meaningful insights list of panel to truly get a grasp of your data, enabling you to decide

for your business need.

panel segment mindset real time.

your next step.

 1,080,584+ 12M+
completed surveys
10,854+
managed community
projects covering on
panelists from all over
by Jakpat panelist numerous topics with
Indonesia broad study type

2.763+
satisfied clients
500+
companies
with their specific worldwide from
business research various industries
needs
Panel

quality

management
Jakpat Managed Community Panelist Distribution

• Gender • Age Group • SEC (Adapted from Nielsen)

Lower 2
25-30 y.o 23.2%
Male
1.5%
31-35 y.o 11.3%
65.3%
17> y.o 9.2%
Lower 1
36-40 y.o 5.5%
Female
1 8%
34.7% 18-24 y.o 43.9%
40+ y.o 5.9%
Middle 2

26.9%

• Location: Aligned with Indonesia internet user population

Middle 1

33.5%
22.6%

16.7% 15.8% 15.8% 15.9% Upper 2

14.8%

5.7%
3.2% 4.2% Upper 1

5.3%
Sumatra DKI &
West Java East Java Central
Bali & East
Kalimantan Sulawesi
Banten Java & DIY Indonesia*

*East Indonesia includes NTT, NTB, Maluku, and Papua

Panel Quality Management
Solid Fraud Detection System
Secure Registration:
Registering as a panel is a swift
and easy process with only a
phone number and OTP.
Unique Phone Number: Phone
number is validated and can
only be registered under one
account.
Fraud Detection System: We
are blocking suspicious account
with abnormal referral history,
for example: accounts with
unlikely amount of referred
account and/or surge of
referred in very quick time.
Account Blacklist: Previously
blacklisted account will not be
able to create a new account.
Profile and ID Card Validation Sustained Panel Quality Panel Loyalty
Process Assurance Management
ID Validation: Validate panel’s Attention Checking: Performance-based
identity by their ID card and self Meticulous checking to Reward: Fairly rewarding
picture and cross-checking ensure panel’s the panelists contribution
their by-claim answer with the concentration is based on their
data in their ID. performed on answer performance score.
both by system and
Duplicate ID Check: One ID can manually, affecting upervised Redeem:
only be registered under one panel’s performance
S
ny accounts with
account, this includes ID card score. A
unsolved warning flag are
number, phone number, email, not qualified to redeem.
and the combinations. Unrelated Answers
Checking: Panels with
Consistency Checking: out-of-context answers
Continuous recheck on panels’ will be warned.
profile consistency and validity. Depending on the
severity, accounts with
Suspicious Account warning flag are in risk of
Restriction: Suspicious being blocked and not be
accounts will be on hold, they able to participate in any
will not get any surveys until future surveys.
their profile is cleared.
Survey Response Quality Control

Quality Control System by Default

-
Opt in Quality Control Syste m
H m I
u an ntelligen ce-based Quality Control

To prevent panels from doing unwanted Some optional prevention services you can More checking done by our experts to ensure
activity. choose before launching the survey. the response quality.

Text-typing Animation: Ensure panels read Screening Survey: Find eligible panel for the Straightliners Cleaning: Check any straight

the question thoroughly. survey with more detailed profile by adding line answer that doesn’t make sense, and rid

filtering question prior to the main survey. of it from the report.

Trap Question: Slipping in simple questions

to check on panel’s concentration when Randomize Options: To avoid biased answer, Open Ended Cleaning: In addition to

doing the survey. options can be displayed in random order, auto-cleaning by system, extra check on

different for each panel. open ended answer will be done by our

No Copy-paste: Making sure panels are experts, to make sure the story is coherent.

writing their own answer on open ended Record Working Time: Client can eliminate Any irrelevant answer will be eliminated.

question. panels with work time less than the norm

time.

Changing Answer Disabled: Preventing

panels from making inconsistent answers.

Predictive Text: Avoiding typos and make

cleaning and coding process faster.

Auto-cleaning System: Open answers

containing dirty words (in english, bahasa,

and dialect) and/or containing no-meaning

words (xxxx, yyyy, etc) will automatically be

flagged and auto-cleaned.

N o Screencap: To protect our clients’

confidentiality, so all the questions in the

survey stays within the app.

Trusted by:
Consumer Staples Government owned company Finance Shipping Startup

Consultant

Agency
Communication Services Other

Media Attention:
main

service
Connect Your Business and Panelist Real Time
Connect Your Business and Panelist
Get faster, more affordable, easier yet credible data
Real Time
Speed to Insight
2-3 Hours(1) 1 Hour(1)

Design Research
Target Audience
Get Result

RealTimeStudy(2) RealTimePanel(2) EssentialInsight(2)

Create Survey Define Segment Pay Affordably Fieldwork Monitoring Final Report
Formulate questionnaire Reach your specific The fieldwork will start Sit back and relax Monitor your Final cleaned,
with guidance from our segment easily within as soon as payment while our system results as it verified and
Research Experts:
our managed has been made(3). Enjoy collect responses happens while weighted
- Design Study
community panelists our affordable and high across Indonesia data cleaning representative
- Grammar Check
across Indonesia quality services

in real time

on-process

results are ready

- Translation
for you in no time
- Pilot Test to 5-10 panels

Available Study Type

Available Panel Type
Available Insight Type

RealTimeStudy
SelfPanel
EssentialInsight

QualitativeStudy RealtimePanel TopLineInsight

ComprehensiveInsight

(1) On typical simple research you will get results in no time, speed vary depends on research difficulty and segment panel feasibility.

(2) Choose your own type (study, panel, and insight type) tailored to your research needs.

(3) Both prepaid and postpaid payment are available, depends on the agreement with our client relation executive.
Task Type Case Studies utilizing camera feature
Feature you can utilize in our panel
Shopping Behaviour Study: Evaluate product placement of brand x in retail supermarket across Indonesia
app to serve your research needs

1 2 3
Answer Survey

Multiple,Single Answer

Open Ended, Scale, Priority, Grid

Display and Skip Logic

Carry Forward

and more ...

Use Camera
Create Survey & Define Segment Take Photo and Evaluate
Upload Picture
Give Task
Take Photo Formulate questionnaire and instruction on Our panels are instructed to visit Our panels take photo as instructed and
your own via our dashboard and define Supermarket Y nearby to take photo of then work on evaluation survey
segment you need, or you can ask for shampoo shelf

Visit Specified Location guidance by our research experts

Watch Video 4 5 6

Open Web or Link

Install App

Try Product Sample Monitor Real Time Data Cleaning Insight Report
Monitor your results as it happens while We make sure the data collected are in high Final cleaned, verified and weighted
representative results are ready for you. Find
and more ... data cleaning on-process quality by eliminating invalid picture/answer
with support of our robust panel and data out your product placement evaluation score
quality management in no time

Research Insight

1 2

Report Sample

Some insight report by

our Research Experts team

3 4

For more report,

visit our free research directory at

Detailed report in pdf format can be downloaded here

https://blog.jakpat.net https://blog.jakpat.net/beauty-trend-2020-jakpat-survey-report/
What You Can Do with Us

BRAND EQUITY
PRICING

• Brand Awareness: Top of Mind, Unaided,

• P
rice Sensitivity M r

ete

Aided Awareness, Source of Awareness

• P
ricing Survey

• U&A Study

• Brand Tracking
ME D IA & D IGITAL H B T

A I

• TV, R adio M edia H t

abi

CONCEPT TESTING
• Social M edia H abit

• Brand, Logo, Tagline, Color-Tone Testing

• Product Concept Testing

• New Packaging Testing

... n m
a d uch m ! ore

CAMPAIGN TEST & EVALUATION

All score will be benchmarked with JakpatNormsScore

• Online Ad Tracking / Brand Lift Study

Inform us your research needs and our Research

• Ad Concept Survey & Testing

Experts will guide you to reach the desired goals

• Endorser Survey

• TVC Storyboard Survey

or see Market Research with Us for more complete

• Campaign Evaluation (TVC, Billboard, etc) solutions throughout The Product Life Cycle

product
Various services are ready to serve any

type of research you need

Design Research
Target Audience
Get Result

Study type Panel type Insight type

RealTimeStudy RealTimePanel EssentialInsight

Get actionable insights you need from Reach your segment easily within our Get essential data you need within
the right panelist in real time to make managed community panelists across hours of launch to start building stories
decision confidently with the help of Indonesia to get response in real time and theories straight away
our Research Experts via Jakpat App

QualitativeStudy SelfPanel TopLineInsight

Deep dive into the mind and emotion Reach your own internal niche groups, Get standardized general insight of the
behind the human behaviour done by adjusted value for money seamlessly essential data analyzed by our
our Research Experts team and effortlessly via Jakpat Lite Research Experts to make faster and
easier decision

ComprehensiveInsight
Most complete, customized in-depth
report by our Research Experts team
to help you further understand the data,
so you can make decision confidently

RealTime
Ability to monitor the survey fieldwork progress within hours of launch enabling you
Study
Get actionable insights you
need from the right audience
in real time to make decision
confidently with the help of
our Research Experts
Fast
to start building stories and theories straight away.
Affordable
The most cost-effective solution to gain fast, robust insight from nationally
representative or niche groups with our SelfPanel and RealTimePanel panel services.
Insightful & Confident
Make decision confidently with our EssentialInsight, TopLineInsight, and
ComprehensiveInsight research services tailored to insight you need and your budget.
Reliable
Final cleaned, verified and weighted representative results will become available in
the timeframe agreed at project set up.
Accessible
Whether you are a market researcher, digital marketer, student, founder of newly
created startup, or any profession in any background industry, our services is
designed to be accessible for everyone.
Qualitative
Our Research Experts team are ready to help you to conduct more thorough exploration to
further understand behaviour behind (1) your target segment behaviour (RealTimePanel)
Study or (2) your own internal niche groups (SelfPanel) using the two most popular approaches:

Deep dive into the mind and

emotion behind your Virtual-FGD
Virtual-IDI

consumer behaviour done by (Focus Group Discussion) (In-Depth Interviewing)

our Research Experts team

Involves gathering people from similar Involves conducting intensive

backgrounds or experiences together to individual 1 on 1 interviews to explore
discuss a specific topic of interest to their perspectives on a particular idea,
understand their perceptions attitudes, program, or situation.
beliefs, opinion or ideas.

Inform us your research needs and our Research Experts will

guide you to reach the desired goals

or see Market Research with Us to help you understand when to use

Qualitative (QualitativeStudy) or Quantitative (RealTimeStudy) research
approaches
RealTime
Managed

Panel Help you to reach your specific desired segment easily within our high
quality managed community panelists across indonesia.
Reach your segment easily
within our managed community
panelists across Indonesia to
get response in real time via
Jakpat App
Responsive

Get response from our panel in real time via Jakpat App.

Affordable

Get the insight you need from our high value for money managed panel.

Research Experts Support

No need to have in-house research team and time-consuming process to

understand your target segment behaviour, our Research Experts team
will help you do the heavy lifting with our EssentialInsight, TopLineInsight,
and ComprehensiveInsight research services.
Self

Panel Affordable & Specific

Adjusted value for money to help you reach your own specific niche
Reach your own internal niche groups of panel via Jakpat Lite.
groups, adjusted value for money
seamlessly and effortlessly via
Jakpat Lite

Seamless & Effortlessly

Jakpat Lite is accessible from any web browser so you can reach them
wherever they are, in any platform seamlessly and effortlessly.

Research Experts Support

No need to have in-house research team and time-consuming process to

understand your own internal niche groups behaviour, our Research
Experts team will help you do the heavy lifting with our EssentialInsight,
TopLineInsight, and ComprehensiveInsight research services.
Essential
Choose your desired target audience and we’ll recommend an appropriate sample
size, depending on feasibility.

Insight Fast turnaround - typically 3 hours to less than 3 days from launch to delivery,
depending on feasibility.
Get essential data you need
within hours of launch to start
building stories and theories
straight away
Our affordable costs(1) include:

Dedicated Client Relation Executive support to assist you from start to finish

Experts assistance on questionnaire design and DashViz needs

DashViz (our data visualisation tool) support

Standard demographic attributes(2) and hassle-free customized tabulation in

DashViz to let you slice and dice your data

Final cleaned and complete results(3) of raw data, tabulation, and chart in
excel/spss format for further analysis

(1) Research are charged based on survey length and sample incidence. The longer the survey length, the greater the investment. The
lower the sample incidence, the greater the investment.

(2) Demographics include: Age, Gender, Region, Education, Marital status, Employment, Income, and Socioeconomic status.

(3) Sample report can be downloaded here EssentialInsight Sample Report

TopLine
Choose your desired target audience and we’ll recommend an appropriate sample
size, depending on feasibility.

Insight Fast turnaround - typically less than 3 days from completion of data collection to
Get standardized general insight report delivery
of the essential data analyzed by
our Research Experts to make
faster and easier decision
Our affordable costs(1) include:

Dedicated Client Relation Executive support to assist you from start to finish

Experts assistance on questionnaire design and DashViz needs

Top-line findings report(3) by our Research Experts and DashViz (our data
visualisation tool) support

Standard demographic attributes(2) and hassle-free customized tabulation in

DashViz to let you slice and dice your data

Final cleaned and complete results(3) of raw data, tabulation, and chart in
excel/spss format for further analysis

(1) Research are charged based on survey length and sample incidence. The longer the survey length, the greater the investment. The
lower the sample incidence, the greater the investment.

(2) Demographics include: Age, Gender, Region, Education, Marital status, Employment, Income, and Socioeconomic status.

(3) Sample report can be downloaded here TopLineInsight Sample Report

Comprehensive
Choose your desired target audience and we’ll recommend an appropriate sample
size, depending on feasibility.
Insight
Most complete, customized
in-depth report by our Research
Fast turnaround - typically in a week from completion of data collection to report
Experts team to help you further delivery
understand the data, so you can
make decision confidently

Our affordable costs(1) include:

Dedicated Client Relation Executive support to assist you from start to finish

Research Experts team assistance on questionnaire design and DashViz (our data
visualisation tool) needs to help you shape your research for better and deeper outcome

Comprehensive, customized in-depth(3) report by our Research Experts team to help you
understand the data and insight deeply. Including final cleaned and complete results(3) of raw
data, tabulation, and chart in excel/spss format for further analysis

Standard demographic attributes(2) and hassle-free customized tabulation in DashViz to let you
slice and dice your data

Pro-Consulting services are available upon request

(1) Research are charged based on survey length and sample incidence. The longer the survey length, the greater the investment. The
lower the sample incidence, the greater the investment.

(2) Demographics include: Age, Gender, Region, Education, Marital status, Employment, Income, and Socioeconomic status.

(3) Sample report can be downloaded here ComprehensiveInsight Sample Report

market research

with us
Our Solutions Throughout The Product Life Cycle
Market Research with Jakpat

1. Brand Health Study 2. Usage & Attitude Study

Identifying & monitoring brand performance Understanding, identifying, & monitoring consumer needs,
(e.g brand awareness, usage) related to perception & behavior behind the positive or negative
several brand (either our brand or competitors) performance of certain brand/product

in the market

4. Product Launching/Relaunching 3. AD-HOC Study of 7P

After understanding the market situation, brand Evaluating specific performance related to Product,
performance, consumer behavior, and any Price, Place, Promotion, People, Physical Evidence,
adjustment of 7P, we already have Process that have already adjusted based on consumer
final/updated product that are ready to be needs/expectation. The type of adjustment is related to
launched/relaunched in the market
either functional or emotional benefits. And It can be
product modification or rebranding positioning

 AD-HOC Study of 7P

1. PRODUCT

7. PROCESS
• Measuring product/concept performance by

Measuring service performance to customer/consumer product/concept test

in pre-purchase experience, up to post-purchase • Understanding product/concept performance by

experience, by customer satisfaction & loyalty study qualitative approach

6. PHYSICAL EVIDENCE

Measuring performance of some physical 2. PRICE

elements which have direct/indirect impact to • Measuring price acceptance level by

consumer behavior, by mystery shopper pricing study, such as price sensitivity

study, store visit, and UI/UX study study, and conjoint analysis

• Understanding reason behind price

acceptance by qualitative approach

5. PEOPLE

Measuring performance of specific people

(e.g. Salesman, frontliner) by mystery shopper 3. PLACE

study • Measuring the easiness to access by

4. PROMOTION
shopping behavior study

• Measuring or understanding enjoyment, involvement, purchase intention • Understanding shopping behavior by

level towards advertising/campaign program by pre-post ads study

qualitative approach
• Understanding the reason behind acceptance, perception towards
advertising/campaign by a qualitative approach

Qualitative & Quantitative Research

QUALITATIVE QUANTITATIVE
Qual tells us WHY
Quant tells us WHO, WHAT, HOW MANY

Enables us to obtain depth of information Enables us to obtain wide range of information.

Qualitative research focuses on the less easily measured Quantitative research focuses on the more easily
facets of: Perceptions, Needs & motivations, Attitudes
measured facets of: Quantities, Scales, Trends.

The methods allow the skilled researcher to Explore, The methods allow the skilled researcher to describe,
Explain, Understand, and Narrate measure, and predict.

It deals in concepts rather than numbers It deals in numbers rather than concepts

Allows us to look at the subconscious & deep dive real Allows us to look at the universal analyses of evidence

insights
Quantitative Research Approaches
BRAND
CONSUMER
PRODUCT
PRICE
PLACE
PROMOTION
PEOPLE
PHYSICAL PROCESS

EVIDENCE
BRAND HEALTH USAGE & CONCEPT / PRICE SHOPPING ADS TEST SHOPPING MYSTERY SATISFACTION &

DIAGNOSIS ATTITUDE PRODUCT TEST SENSITIVITY BEHAVIOR STUDY (PRE – BEHAVIOR SHOPPER, LOYALTY STUDY

STUDY
STUDY

STUDY MEASUREMENT,
STUDY POST STUDY,
SHELF TEST,
CONJOINT LAUNCHING)
MYSTERY STORE VISIT,
ANALYSIS
SHOPPER

UI/UX STUDY

Time frame Continous Ad Hoc Ad Hoc Ad Hoc Ad Hoc Ad Hoc Ad Hoc Ad Hoc Ad Hoc
Sampling Probability Probability Non-probability Non-probability Non-probability Non-probability Non-probability Non-probability Non-probability
method Sampling Sampling Sampling Sampling Sampling Sampling Sampling Sampling Sampling
Source of RealTimePanel RealTimePanel RealTimePanel RealTimePanel RealTimePanel RealTimePanel RealTimePanel or RealTimePanel or Self Panel
respondents SelfPanel SelfPanel

Type of Descriptive Descriptive, Differences Differences Differences Differences Descriptive Descriptive Differences
Statistical Analysis, Inferential, Analysis, Analysis, Analysis, Analysis, Analysis Analysis Analysis,
Analysis Inferential Differences, Associative Associative Associative Associative Associative
(Quantitative) Analysis
Associative Analysis, Analysis, Analysis, Analysis, Analysis,
Analysis
Predictive Predictive Predictive Predictive Predictive
Analysis
Analysis
Analysis
Analysis
Analysis

Jakpat Features Survey, Select Survey, Select Survey, Select Survey, Select Survey, Select Survey, Select Survey, Select Survey, Select Survey, Select
a Picture a Picture a Picture, Try a Picture a Picture a Picture , a Picture, visit a a Picture, Visit a a Picture
sample watch a video, store, take a Store, take a
click link photo, record a photo, record a
video video, install
apps

*Usually we only focus to 1 topic in 1 research project.

However it is possible to combine more than 1 topic into 1 research project with certain adjustment
Qualitative Research Approaches
BRAND
CONSUMER
PRODUCT
PRICE
PLACE
PROMOTION
PEOPLE
PHYSICAL PROCESS

EVIDENCE
Research To investigate & To investigate & To explore & To explore & To explore & To explore & To explore & To explore & To explore &
Objectives
understand understand investigate investigate the investigate the investigate the investigate the investigate the investigate the
brand consumer needs, performance performance of performance of performance of performance of performance of consumer/custo
performance perception, & of a product a price a place a promotion a people a physical mer satisfaction
behavior (frontliner) elements towardsprocess

Time frame Ad Hoc Ad Hoc Ad Hoc Ad Hoc Ad Hoc Ad Hoc Ad Hoc Ad Hoc Ad Hoc

Sampling Non-probability Non-probability Non-probability Non-probability Non-probability Non-probability Non-probability Non-probability Non-probability
method Sampling Sampling Sampling Sampling Sampling Sampling Sampling Sampling Sampling

Source of RealTimePanel or RealTimePanel or RealTimePanel or RealTimePanel or RealTimePanel or RealTimePanel or RealTimePanel or RealTimePanel or Self Panel
respondents SelfPanel SelfPanel SelfPanel SelfPanel SelfPanel SelfPanel SelfPanel SelfPanel

Fieldwork
Focus Gorup Focus Gorup Focus Gorup Focus Gorup Focus Gorup Focus Gorup Focus Gorup Focus Gorup Focus Gorup
Discussion Discussion Discussion Discussion Discussion Discussion Discussion Discussion Discussion
(FGD)/ or In (FGD)/ or In (FGD)/ or In (FGD)/ or In (FGD)/ or In (FGD)/ or In (FGD)/ or In (FGD)/ or In (FGD)/ or In
Depth Interview Depth Interview Depth Interview Depth Interview Depth Interview Depth Interview Depth Interview Depth Interview Depth Interview
(IDI) (IDI) (IDI) (IDI) (IDI) (IDI) (IDI) (IDI) (IDI)

*Usually we only focus to 1 topic in 1 research project.

However it is possible to combine more than 1 topic into 1 research project with certain adjustment
 Brand Health Study U & A with Segmentation Concept Test

Research Objective:
Research Objective:
Research Objective:

Diagnostic tool to identify and monitoring Diagnostic tool to identify and monitoring Evaluating performance of a concept
brand performance in the market

consumer behavior, and filling the white (product, ads, logo, name, packaging,
space in your business
claims), and how it will be received by
consumers before it goes to market

Data collected gives insight of:

Data collected gives insight of:
Data collected gives insight of:

• Brand Awareness and Usage

• Detailed Usage and Attitude Behavior
• Overall liking

• Key drivers and Brand Imagery

(Lifestyle)
• Like and dislike (reason)

• Media effectiveness (Ad/Promo)

• Detailed Opinion
• Purchase Intention

Effectiveness

• Consumer segmentation
• Association to functional and emotional

• Media consumption

benefits

• Performance of your concept compared

to JakpatNormsScore

• In the past 2 years, Jakpat had done

• In the past 2 years, Jakpat had done 132
• In the past 2 years, Jakpat had done

179 projects with ComprehensiveInsight*

projects with ComprehensiveInsight*in
88 projects with ComprehensiveInsight*

in various category such as: e-commerce,

various category such as: e-commerce,
in various category such as: e-commerce,

personal care, food, beverage, automotive,

personal care, food, beverage,
personal care, food, beverage,

electronic, etc automotive, electronic, etc automotive, electronic, etc

*Thousands more project on EssentialInsight and ToplineInsight

JakpatNormsScore
Why we need to use norms?

h b h wh . x w 5
Jakpat conducts t e survey, ta ulates t e results, and provides you it a score For e ample, in ads test, e set pt scale liking
q wh
uestion, ereas “1” dislike it very much “2” dislike it, “3” neither like nor dislike it, “4”
is , is is is like it, “5” is like it very much.
Th h w
us t e mean score to ards your ads is , 4 13 . I ! h“ ” .H w
t sounds great your advertising reac like impression o ever, is it a good
? Wh
result h h x h ?
at mean score s ould you ave e pected to t e ads
What is norms?

" " h f h h w . " "

A norm is t e average score or ot er ads tested in t e same ay Norms represent the normal outcome ased on Jakpat b
x wh h .N wh h h f b w b
e perience it ot er ads orms tell you et er t e result or your ads is etter, orse, or a out average en compared it wh wh
h h h b b .W h
ot er ads t at ave een tested y Jakpat it out norms, you really don t kno ’ w wh
at your scores mean .
How about the scope or Jakpat norms?

We split the norms into several groups based on the research topics:
We develop norms that have been in the past 2 years, among the following
Groups score from tested at industries

Concept Test 32 concept 10 research projects Food, Beverage, Bank, Ecommerce, Gadget

Packaging Test 50 packaging design 40 research projects Food, Beverage, Personal Care

Food, Beverage, Personal Care, Bank,

Ads Test 193 ads video 114 research projects Ecommerce, Gadget, Digital Payment,
Automotive
What They Say
It is such nice service in affordable price experience to involve
Jakpat as our third parties in research. For knowing market sizing
roughly, it is very helpful with the quick process. And also Jakpat
report are quite cool cause it can be customized as client’s
request.”
Jakpat is really helpful in assisting my ongoing research, especially
in terms of collecting data. The data that I have received had been
processed and delivered by the Jakpat team in high quality. This
had eases my work load, and had helped me understand the data

more swiftly. The quick process of data collecting and processing

- Naomi Massardi
have really helped me formulate my research report in an efficient
Lion Parcel manner.”

- Rahayu

Universitas Gadjah Mada, Department of Communication Science

It was a good experience and satisfying to work with JAKPAT.
They were very supportive, customer oriented, fast response,
and gave us excellent service. More importantly, they have wide
range of respondents that able to meet our request and survey
criteria“

Very responsive, very nice, and proactive about pointing out

issues (very thorough)”

- Nika Pranata S.T.,M.E., MPP

Researcher Pusat Penelitian Ekonomi LIPI - Hang Nguyen

12 West Capital Management

 Reach us now!

Get the right insight

at the right time!

Should you need any further information,
please do not hesitate to reach us by
Email : partner@jakpat.net
Still wondering how our platform works?

Grab the chance to reach 100 respondents for free:

https://jakpat.net/free-trial
Omit the hassle by join our long term collaboration
https://jakpat.net/credit-purchase