GENERATIVE AI,

THE FUTURE OF
PRODUCTIVITY

WHAT MATTERS IN
ARTIFICIAL INTELLIGENCE SERIES

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 WHAT MATTERS IN AI SERIES
For executives needing to understand the macro and strategic trends in artificial intelligence, its
opportunities and impact from a non-technical perspective.

1 2 3 4 5 6 7 8 9
AI For Utility of AI. Meet The Future Intelligent Monetisation Essentials to Stakeholder Risk
Business Unleashing new Generative of Automation of AI build solutions Engagement Management
Leaders value across AI Productivity (IA) with AI in AI Work in AI Work
industries Capabilities

What matters in AI Series www.andremuscat.com

TODAY’S AGENDA
GENERATIVE AI, THE FUTURE OF PRODUCTIVITY
Discuss the impact and opportunity of using Generative AI to support your
development and creative teams
 Explore business challenges in content creation
 Review cost-per-unit of different types of content
 Use AI to reduce cost-per-unit
 New partnerships being formed that will have a material
impact on the way we search and engage with content

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AT THE VERY CORE ITS ABOUT ELIMINATING FRICTION

Quicker Adoption Greater Accuracy Faster Delivery

Increased Productivity

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 BUSINESS
CHALLENGES IN
CONTENT
CREATION
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AVERAGE COMPANY BUDGET FOR DIGITAL CONTENT

9.5% 80% 46%

Average percentage Average Spent on content
of a company’s Of percentage Of creation – including
revenue budgeted on which directed towards which strategic planning,
marketing to earn digital marketing organic SEO,
visibility for products resource allocation,
and services writing and more

Source: Gartner, Statista, CMO Survey

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SPENDING TOO MUCH TIME CREATING CONTENT
TYPE OF CONTENT CREATED AVERAGE TIME (HOURS) PER PIECE

Courses / Podcasts Podcasts 4.8

Webminars 1%
Ebooks / 3%
Whitepapers
4% Ebooks / Whitepapers 5.0

Ads Webminars 5.7

5%

Blogs
Email / 48%
Videos 6.2
Newsletters
14%

Blogs 4.7

Social Media
24%
Social Media 3.4

Source: CoSchedule (n=1,597), ContentGrip by Enricko Lukman

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TASKS AND EFFORT TO SHIP AN EMAIL
 For each email that your company sends, how long is typically spent on each
of the following tasks?
Email conception and planning
27% 38% 19% 8% 8%
(Average: 3.61)

Copywriting
25% 42% 19% 8% 6%
(Average: 3.37)

Graphics and design

20% 35% 24% 11% 10%
(Average: 4.10)
< 1 hr
Coding and development
29% 30% 20% 11% 10% 1 - 2 hrs
(Average: 3.80)
3 - 4 hrs
Data logic and setting up in systems 5 - 8 hrs
43% 33% 14% 5% 5%
(Average: 2.61)
9+ hrs
Testing and troubleshooting
43% 36% 12% 4% 5%
(Average: 2.38)

Reviews and Approvals

34% 34% 16% 6% 10%
(Average: 4.21)

Post-send analytics and analysis

42% 35% 14% 4% 5% Source:
(Average: 2.64) Litmus

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AVERAGE UNIT COST (USD)
Feed Post 175 Product shoutout 250

Feed Post 225 Dedicated video 425

Reels (video) 175 Link in description 200

Story post 100 Feed Post 175

Quote Tweet 175 Story Post 100

Tweet 100

Retweet 100
Source: Sproutsocial.com

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CONTENT PRIORITES
80%
Internet traffic in video/visual
98% 98% content

61% 61%
43%
Marketers saying biggest
47% challenge with visual content
is producing it consistently
32%

34%
Marketers creating their own
Social media Blog Posts / Videos Webminars Ebooks / Podcasts graphics/visual content
messages Newsletters Whitepapers
Source: VisitorQueue.com, 52 Marketing Stats You Need to Know for 2023

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MASSIVE BUSINESS INTEREST TO USE AI

Increase quality and Increase volume of Decrease production

consistency published content unit cost

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 BUSINESS
OPPORTUNITY

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USE CASES - BUSINESS
 Productivity | Velocity of delivery | Decision Making

Create Reports, Personalised

Text Audio & Video Product
Presentations and SEO Optimisation Investment
Summarisation Transcription Recommendations
other documents Portfolios

 Making international communication easier by translating messages to your

preferred language across text, audio and video in real-time

Text & Audio

Language Customer Support
Translation

 Facilitating understanding of content in different languages

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BRINGING NEW VALUE TO SOLUTIONS
Photo Sharing Selling Real Estate Event Planning Job Boards

Video Streaming Landscaping Payments News

Legal Services Website Building Loans Sports

Angel Investing Development Credit Cards Security

Stock Picking C2C Marketing Sales & GTM Recruiting

Avatars B2C Marketing Music Distribution Games

Investment Advice B2B Engagement Advertising Business Intelligence

Architecture Social Networking Copywriting Art & Design

Home Design Dating Networks Screenwriting Teaching

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CRITICAL PARTNERSHIPS FORMING TODAY

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NEW, DIFFERENTIATED CAPABILITIES & EXPERIENCES
 Digital helpers
> Compliment human capabilities
> Look & Sound human
> Understand & respond human
 Integrated 3D, metaverse and
immersive experiences
> Games & Entertainment
> Customer Service & Support

Insurance & Claims

Gaming Advertising Banking & Finance Surveillance Healthcare
Management

Fraud Risk
Utilities Retail Logistics Sport
Prevention Management

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WHAT WE TALKED ABOUT
GENERATIVE AI, THE FUTURE OF PRODUCTIVITY
Discussed the impact and opportunity of using Generative AI to support your
development and creative teams
 Explored business challenges in content creation
 Reviewed cost-per-unit of different types of content
 Used AI to reduce cost-per-unit
 Saw new partnerships being formed that will have a
material impact on the way we search and engage with
content

www.andremuscat.com
 THANK YOU! WHAT WE EXPLORE NEXT…
For executives needing to understand the macro and strategic trends in artificial intelligence, its
opportunities and impact from a non-technical perspective.

1 2 3 4 5 6 7 8 9
AI For Utility of AI. Meet The Future Intelligent Monetisation Essentials to Stakeholder Risk
Business Unleashing new Generative of Automation of AI build solutions Engagement Management
Leaders value across AI Productivity (IA) with AI in AI Work in AI Work
industries Capabilities

What matters in AI Series www.andremuscat.com

EDUCATIONAL CONTENT

This is an informational piece of work designed to simplify, inform, educate and entertain people around a complex topic.
This publication was built by researching, collating and using publicly available information . It is being made available under the Terms of
Services as published on www.andremuscat.com. Wherever possible, any source materials are highlighted, and remain the full ownership
of their creators/publishers. Any interpretations applied are used to enhance and compliment the understanding of the topic. All opinions
are those of the author alone.
Wherever possible we use data sources that collect data or consider data that spans impacted users, roles and people working across
various industries such as Advertising & Marketing, Airlines & Aerospace, Automotive & Transportation, Business Support & Logistics,
Construction, Machinery, Homes, Education, Entertainment & Leisure, Finance & Financial Services, Food & Beverage, Healthcare &
Pharmaceuticals, Insurance, Manufacturing, Retail, E-Commerce, Real Estate, Telecommunications, Technology, Internet & Electronics,
Utilities and Energy. We also try to consider companies of various sizes across markets and geographies.
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or services. This publication is not a substitute for engaged professional advice or services, nor should it be used as a basis for any
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Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor to fully
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