Professional Documents
Culture Documents
of Application Development
With Business Architecture
Marcus Blosch
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The Shift From Analog to Digital Organizations
Picks up Speed
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To Support Digital Architecture Shifts From
Execution to Business Design
Uncertainty/Patterns/Insights Clarity/Focus
Strategy Execution
Business Traditional
Design EA
What’s possible? How can we get there? What are the initiatives?
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Key Issues
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What Is Business
Design?
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Business Design Is a Form of Internal
Management Consulting
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Business Design Uses the Business
Architecture Landscape
Strategy & The strategy of the organization
Goals
The business ecosystem
within which the
The economics underlying Economic Ecosystem organization sits
the organization Model Model
How the organization
Business creates value and
Model
revenue
The financial model of Financial Service The services the
the organization Model Model organization provides
to its customers
Operating
How the business model is Model
executed in the real world
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The Models Used Depend on the
Business Problem
1
The executive team defines a new strategy to grow revenue.
Strategy &
Goals
The strategy will require changes to the business 3
model (and perhaps the addition of new ones). Economic Ecosystem
The business ecosystem may offer opportunities to Model Model
create these new business models. 2
Business
New services for customers will need to be Model
designed to execute the business model. 6 4
Financial Service
The operating model needs to change to support Model Model
the new services. 5
The financial model defines both success and Operating
Model
guardrails through the execution.
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Business Capabilities for the Bridge to the
Technology Architecture
Business
Capabilities
Technology
Architecture
Organizational Business
model Processes
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Key Issue Take-Away:
Business design is a form of internal
management consultancy used to solve
business problems and help design
digital solutions
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How Is Business
Design Used?
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Digitizing
Patient
Care
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The Strategy
1
Strategy &
Goals Deliver superior patient outcomes
Economic Ecosystem
by digitizing patient care
Model Model
Create a better experience for the
Business patient and medical staff
Model
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Compose Your Business Model Building Blocks
Customer Segments
Customer
Channels Experience
2
Offering Higher
Care
TheTechnology
is price
delivered
best for at
medical Revenues
Wealthy,
TheHigh tech
highesttouch,
Business savvy
quality
improves
care,
care,
home, increased
in efficiency
tailored
hospital,
to suit
patients
personalized
of care care
Model
and
patient
and productivity
yourfullyvolume
needs
digital
Value
Proposition Costs
Ecosystem
Partners Resources
Business Capabilities
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Designing the Digital “Service”
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Gain a Deep Understanding of Empathize
the Customer
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Create the Consultant Experience Map Define
Order tests
Visit patient Exit
Business Capabilities
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Create the Consultant Experience Map Define
Manage Provide
Visit patient Patient Records
Order tests
Patient Details Exit
Business Capabilities
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Service Blueprints Are a Powerful Prototype
Design Tool
Adjust Observe
Stage Review Notes Discuss Case Outcomes
Readjust
Treatments
Step
Front-Stage
Capabilities
Capabilities
Back-Stage
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Get It Into the Customer’s Hands Prototype
as Quickly as Possible
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Business Capabilities for the Bridge to the
Technology Architecture
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Key Issue Take-Away:
Business design bridges “customer” needs
and digital solutions
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Build Your Business Design Competencies
Business ecosystem
Business and Information Behavioral
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Develop Your Service Design Process
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Bridge Business Design and IT With Fusion Teams
Product owner
(from the business)
Business team members
(for example from BUs,
customer service, sales, etc.)
IT team members
(for example technical
specialists, developers, etc.)
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Key Issue Take-Away:
Business design brings together business and
IT individuals and teams
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Recommendations
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