SRI KRISHNA COLLEGE OF TECHNOLOGY

SCHOOL OF MANAGEMENT

INTERNSHIP PRESENTATION

COMPANY : JMJA JEWELLERS GOLDS AND

DIAMONDS INDIA PRIVATE LIMITED

BY:
HARIHARAN VS
 PRESENTATION CONTENT

ABOUT COMPANY
INDUSTRY PROFILE
VISION AND MISSION
PRODUCTS
MAJOR COMPETITORS
JOB TASK
SWOT ANALYSIS
LEARNING OUTCOMES
 ABOUT COMPANY

JMJA JEWELLERS GOLDS AND DIAMONDS INDIA PRIVATE LIMITED

Company have 25 years of experience in Manufacturing and wholesale sectors.
At first while starting the company, it is started as a proprietorship company in the
name of NM SILVERS by Mrs.Dhanam, who is the founder of the company.
NM silvers is the Manufacturing unit, located in Meyyanur and Gugai in Salem
District.
After that they have stepped into Retail Business two years before on the name of JMJ
Jewellers Located in Bhavani.
Then later the founder and co- founder Mr. Murali planned to change the company
from proprietorship to private limited on the name JMJA JEWELLERS GOLDS
AND DIAMONDS INDIA PRIVATE LIMITED.
 ABOUT COMPANY

They were manufacturing the silver products based on the order they receiving. And
also doing the wholesale and Retail of Gold, Diamond, Silver and platinum.
Also now they going to open the new jewellery showroom in Salem district, which is
the process of expanding the business.
JMJA jewellers also mainly focused on the Chit scheme, because it makes them to hold
there customers with them.
There are upto 30 employees were working in their company.
And the turnover of the company
 INDUSTRY PROFILE

Jewellery Business is highly competitive, many new and established companies are
competing in the market armed with their own marketing plans.
World market is based on a part of gold and ornaments, also gold is mostly exported
commodity in India
Even in any situation the demand and craze of jewellery among people is not decreased
Many people were investing more in Gold now, for better future. Most of people are
invest their savings into jewellery & other ornaments to make valuable for future.
Every year India has doing 2 trillion ( Two Hundred Thousand crore) Jewellery sales.
As per the report in 2022 by world market, India officially holds 768.80 tonnes of
Golds
 VISION AND MISSION

Their vision is to be No 1 Jewellery showroom in Tamil Nadu.

To increase there customer base in both Retail and wholesale sector.
After the success they planned to work hard and achieve their next vision to become a
No1 jewellery in south India.
Their mission is to become a leading jewellery group in Indian Bullion Market Tab and
in FORBES.
 PRODUCTS

MANUFACTURING PRODUCTS
Silver Leg chain or anklet
Hip chain
WHOLESALE PRODUCTS
Gold (All products including ornaments)
Silver (All products including ornaments)
RETAIL PRODUCTS
Gold
Diamond
Platinum
Silver
 BOARD OF DIRECTORS

DIN NUMBER NAME

09236024 MURALI

09236025 DHANAM

09236026 AJEETH KUMAR

09430004 REKHA CHANDRAN

MAJOR COMPETITORS
 JOB TASK

Need to check quality of the products, and allowing it for delivery.

Explain about the product and need to convince the customer to buy the product.
Need to sell the product and collect the money.
Analysing the stock, and listing the requirement.
Analysing the strategies and offers of the competitor showrooms by visiting.
Supervising the manufacturing unit and Retail shop.
Maintain records of daily manufacturing ornaments.
 DIFFERENT FROM OTHERS

They selling their silver jewellers and ornaments with zero percent wastage and making
charges.
And selling the gold and ornaments for minimum wastage and making charges.
This is because they are also the manufacturer and wholesaler, they will get the products
from their own company, so they need not pay for the both distributing channels.
Due to this they can able to sell the products at minimum profit, which makes them
different from their competitors.
And they also giving the excellent Gold chit scheme, which helps the customers. So that
they have no greater churn rate.
 SWOT ANALYSIS

STRENGTH:
High level of customer satisfaction
Wide Varieties of designs
Having own manufacturing unit.
Having own wholesale shop
Location of showroom
WEAKNESS:
Brand awareness
Less expenditure on advertisements
Insufficient staffs
Low number of retail outlets
 SWOT ANALYSIS

OPPORTUNITY:
Demographic changes
New trends in the customer behaviour
Franchise their brand

THREATS:
Direct and indirect competition
Lack of long term contracts with suppliers
Regulated pressures
 AREA COVERED DURING INTERN

SALEM
BHAVANI
 LEARNING OUTCOMES

Helps in knowing the manufacturing process of silver Leg chain

Direct approach with customers.
Analysing the competitors
Helps to know about the stock analysing and maintain
Learnt about the customer behaviour and how to overcome it.
Quality management and Approving
Learnt to convince the customer to buy the products.
--THANK YOU--