SRI KRISHNA COLLEGE OF TECHNOLOGY

SCHOOL OF MANAGEMENT
BUSINESS COMMUNICATION

IBM INDIA Pvt. Ltd.

TEAM MEMBERS:
DHINESH PRABHU T
HARIHARAN V S
KANMANI P
BARATH M
 INTRODUCTION ABOUT IBM INDIA

•Founder : Charles Ranlett Flint.

•Incorporated in : June 16,1911.
•Headquarters : Armonk, New York, U.S.
•Area served : 177 countries.
•Key people : Arvind Krishna (chairman & CEO)
Jim Whitehurst (president)
•Revenue : 7,362 crores USD (In 2020)
•Number of Employees : 3,45,900 (In 2020)

•IBM produces and sells computer hardware, middleware and software, and provides hosting and consulting services in areas ranging from
mainframe computers to nanotechnology.
•IBM provide various services like
1. Outsourcing,
2. professional services and
3. managed services.
•Major Industry of IBM:
Automation Robotics
Artificial Intelligence Cloud Computing
Consulting Blockchain
Computer Hardware Software
Quantum Computing

•Inventions by IBM
Automated Teller Machine (ATM)
Hard disk drive
Relational database
UPC barcode
Floppy disk
Magnetic stripe card
SQL programming language
Dynamic random-access memory (DRAM)
 HISTORY OF IBM INDIA

International Business Machines (IBM), nicknamed "Big Blue", is a multinational computer technology and IT consulting
corporation headquartered in Armonk, New York, United States. IBM originated from the bringing together of several companies
that worked to automate routine business transactions, including the first companies to build punched card-based data tabulating
machines and to build time clocks. In 1911, these companies were amalgamated into the Computing-Tabulating-Recording
Company (CTR). In 1924 the company changed its name to "International Business Machines." IBM expanded into electric
typewriters and other office machines. IBM's first experiments with computers in the 1940s and 1950s were modest advances on
the card-based system. Its great breakthrough came in the 1960s with its System/360 family of mainframe computers.

After a series of reorganizations, IBM remains one of the world's largest computer companies and systems integrators. With over
400,000 employees worldwide as of 2014, IBM holds more patents than any other U.S. based technology company and has twelve
research laboratories worldwide. The company has scientists, engineers, consultants, and sales professionals in over 175 countries.
IBM employees have earned five Nobel Prizes, four Turing Awards, five National Medals of Technology, and five National
Medals of Science.
 ORGANIZATIONAL STRUCTURE OF IBM INDIA

ADVANTAGES
A major advantage of IBM’s organizational structure is its alignment with the company’s aims for continued business growth
based on innovation. For example, the corporate structure enables the business to prioritize efforts to develop products that match
market demand and emerging trends in the information technology industry. Another advantage of the organizational structure is
the integrative effects of the function-based segments on the company’s global operations. The structural characteristic of
function-based segments ensures organization-wide support for all of these segments, with consideration for IBM’s corporate
goals

DISADVANTAGES
A disadvantage of IBM’s corporate structure is its limitation in addressing imitation in the global market for information
technologies. In using a cost-leadership strategy with minimal emphasis on product uniqueness, the company’s advanced and
high-quality technological products are imitable. This threat is identified in the SWOT analysis of IBM. Another disadvantage is
the organizational structure’s limited support for diversification. A more integrated and organization-wide structure could address
this issue. For example, additional structural elements that support universal strategic positions can promote managerial and
corporate decisions that could lead to diversification and related growth.
ORGANIZATIONAL STRUCTURE OF IBM INDIA
 INTERNAL COMMUNICATION
• To project the message that IBM is a great place to work, we help employees understand, articulate and create
innovation that matters. Communicating strategy and role of every employee and providing enablement tools and
regional examples of implementation mapped against innovation dimensions help achieve this. Some examples of
this include

 WorldJam, which is IBM’s innovative 48-hour Jam involving IBM employees across the
organization in charting the way forward for organizational excellence.

 ThinkPlace, IBM’s online site for idea sharing and exchange of ideas, which has seen more
than 5000 ideas emerge in a year, with more than 500 of those being implemented.
 EXTERNAL COMMUNICATION
• IBM is an early innovator in taking some of these complex B2B technologies and communicating them through
more B2C means.
• Both internally and externally, IBMers us social media to stay in the loop of projects and developments within the
company. They says that they are a big proponent of social networking.
• They explained, “Our motto of ‘Think’ speaks to the business of IBM and our industry, but it also speaks to what
we want IBMers to do to be intellectually curious and to be a part of the conversation.
• They possessed deep engagement with Customers and Employees.
• Product: IBM Watson.

• “Eventhough, it is a B2B company, we want to be a company that is relevant to millions of people”, said Jon Iwata,
Chief Marketing Manager, IBM.
 UP’S AND DOWN’S

UPWARD COMMUNICATION :
•It moves from the subordinates to the superior managers.
•Submission of reports and suggestions, opinions and attitudes
complaints and belong to this category.

DOWNWARD COMMUNICATION :
•The flow of information or understanding from the persons occupying higher positions
to those at lower levels.
•It usually passes through written orders, reports and memos.
•“Knowledge management”, a project to generate, preserve and develop internal company wisdom.
SIX TOOLS TO DEVELOP INTERNAL COMMUNICATION IN IBM