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Gaetano Martinelli
Cesar Martinez
Fabian Tibambre
EAN University – Business English
IBM History
On June 16, 1911 in New York State by Charles Ranlett Flint forming he Computing-Tabulating-
Recording Company(CTR) based in Endicott, New York. They manufactured machinery for sale and
lease, ranging from commercial scales and industrial time recorders, meat and cheese slicers, to
tabulators and punched cards.
In 1914 Thomas J. Watson, Sr. joined CTR as General Manager then, was made President. Watson
implemented sales conventions, "generous sales incentives, a focus on customer service, an insistence
on well-groomed, dark-suited salesmen and had an evangelical fervor for instilling company pride and
loyalty in every worker”.
Watson favorite slogan, "THINK", became a mantra for each company's employees. "Watson had never
liked the clumsy hyphenated title of the CTR" and in 1924 chose to replace it with the more expansive
title "International Business Machines”. By 1933 most of the subsidiaries had been merged into one
company, IBM.
In 1949, Thomas Watson, Sr., created IBM World Trade Corporation, a subsidiary of IBM focused on
foreign operations.
https://en.wikipedia.org/wiki/IBM
IBM Modern Times
In 1952, he stepped down after almost 40 years at the company helm, and his son Thomas Watson, Jr.
was named president.
In 1956, the company demonstrated the first practical example of artificial intelligence when Arthur
L. Samuel of IBM's Poughkeepsie, New York, laboratory programmed an IBM 704 not merely to
play checkers but "learn" from its own experience.
In 1974, IBM engineer George J. Laurer developed the Universal Product Code.
In 1981 IBM and the World Bank first introduced financial swaps to the public when they entered into a
swap agreement.
In 1981 IBM PC, originally designated IBM 5150, was introduced, and it soon became an industry
standard.
https://en.wikipedia.org/wiki/IBM
IBM 21 Century
In 2003, it initiated a project to redefine company values, hosting a three-day online discussion of key
business issues with 50,000 employees.
In 2005, the company sold its personal computer business to Chinese technology company Lenovo
In 2011, IBM gained worldwide attention for its artificial intelligence program Watson, which
was exhibited on Jeopardy where it won against game-show champions.
In 2014, IBM announced it would sell its x86 server division to Lenovo for a fee of $2.1 billion.
Also, in 2014, IBM began announcing several major partnerships with other companies, including
Apple Inc., Twitter, Facebook, Tencent, Cisco, Under Armour, Box, Microsoft, VMware, CSC, Macy's,
Sesame Workshop, the parent company of Sesame Street, and Salesforce.com.
In 2015, IBM announced two major acquisitions: Merge Healthcare for $1 billion and all digital assets
from The Weather Company, including Weather.com and The Weather Channel mobile app.
https://en.wikipedia.org/wiki/IBM
International Business Machines
“We remain dedicated to leading the world into a more prosperous and progressive future; to creating a world that is fairer,
more diverse, more tolerant, more just”.
Ginni Rometty,
Chairman, President and Chief Executive Officer
• International Business Machines Corporation – 2016 IBM Annual Report.
• http://panmore.com/ibm-vision-statement-mission-statement-analysis-recommendations
IBM Vision-Mission-Values
Market Alliances
with firms from other
industries to exploit
technological integration
penetration is to opportunities.
maximize the
company’s market • Diversify the business to
spread risk and reduce risk
share of each Diversify exposure in the
information technology
product line or market.
Estrategy
• IBM’s primary intensive
product type. For growth strategy is product
development. A strategic
example, IBM aims Innovation
objective in implementing
product development is to
to maximize its grow the business through
continuous innovation to
introduce new products to
market share for the target market. .
products. Pricing
business processes, so as
to establish competitive
pricing or to maximize
profit margins..
• International Business Machines Corporation – 2016 IBM Annual Report.
• http://panmore.com/ibm-vision-statement-mission-statement-analysis-recommendations
IBM Strategy
https://IBM.com
IBM Global Business Services
Executive Summary - Overview
Individuals and businesses alike are embracing the digital revolution. Social
networks and digital devices are being used to engage government, businesses and
civil society, as well as friends and family. People are using mobile, interactive tools
to determine who to trust, where to go and what to buy. At the same time,
businesses are undertaking their own digital transformations, rethinking what
customers value most and creating operating models that take advantage of what’s
newly possible for competitive differentiation. The challenge for business is how
fast and how far to go on their path to digital transformation.
http://www.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=GBE03404USEN
IBM Cloud
https://youtu.be/EHsB1Fzun1A
Numbers 2016
https://en.wikipedia.org/wiki/IBM
IBM STOCKS
http://www.reuters.com/
References
“We remain dedicated to leading the world into a more prosperous and
progressive future; to creating a world that is fairer, more diverse, more
tolerant, more just”.
Ginni Rometty,
Chairman, President and Chief Executive Officer