MONETIZATION FEATURE ON PAYTM INSIDER

By- Vishal Verma

 Overview

Paytm Insider is one of India’s largest platforms to discover and find tickets to
exciting live events and experiences in the country.

Timeline Competition

❏ 2014: Insider.in was founded by Shreyas

Srinivasan.
❏ 2017: Paytm acquires Insider.in, a
Mumbai-based events ticketing platform.
Insider.in is rebranded as "Paytm Insider"
❏ 2018-2019: Paytm Insider expands its
services to cover multiple cities across Direct
India.
Statistics
❏ 2022: Paytm Insider partnered with the
IPL to offer exclusive content to its users.

Indirect
 User Personas
Name: Rohan
Age: 35
Occupation: Business Analyst
Rohan is a business analyst at a financial services company in Mumbai. He is a big
fan of sports and loves attending cricket matches. He is also interested in trying
new things, so he often attends concerts, comedy shows, and plays.
Needs: Rohan needs a platform that allows him to easily discover and book events
that he is interested in. He also needs a platform that offers a variety of events, so
he can always find something that he wants to do.
Pain Points:
● Cluttered Event Listings: Rohan finds it overwhelming to navigate
through cluttered event listings, making it difficult for him to find relevant
events without wasting time.
● Missed Ticket Opportunities: Rohan has missed out on attending some
highly anticipated events due to delayed ticket alerts or sold-out shows.
He seeks a platform that can help him avoid such missed opportunities.
●
Name: Riya
Age: 26
Occupation: Software Engineer
Riya is a software engineer at a tech company in Bengaluru. She is passionate
about music and loves going to concerts. She is also interested in trying new
things, so she often attends comedy shows, plays, and workshops.
Needs: Riya is always on the lookout for new and exciting events happening
around the city. She needs a platform that offers a wide range of events and
experiences to choose from. Riya appreciates personalized event
recommendations based on her interests and past attendance. She seeks a
platform that can suggest relevant events tailored to her preferences.
Pain Points:
● Limited Event Options: Priya often faces the challenge of finding
unique and niche events in the city. She feels disappointed when she
cannot find events that match her interests.
● Tedious Booking Process: Priya gets frustrated with platforms that
have a complicated ticket booking process, involving multiple steps
and slow loading times.
Solutions

1. A better event discovery algorithm: The event

discovery algorithm can be improved to better match
users with events that they are interested in. This can be
done
01 by taking into account the user's past event
history, their interests, and their location.
2. A loyalty program: A loyalty program can be introduced
that rewards users for booking tickets on the Paytm
Insider platform. This can be done by giving users points
02
for every ticket they book, and then allowing them to
redeem these points for discounts on future tickets or
other rewards.
3. A subscription service: A subscription service can be
offered that gives users access to a curated selection of
events. This can be a good option for users who want to
attend a lot of events, but don't want to have to worry
about booking tickets each time.
 Wireframing

#1. Better Event Discovery Algorithm

Shows nearby
Homepage: The homepage of the Paytm Insider events and
platform would be redesigned to include a new section venues of
for event discovery. This section would be powered by attraction
under
the new event discovery algorithm, and it would show “DISCOVER”.
users a curated selection of events that they are likely
to be interested in.

Shows event ticket

details and
directions to reach
 Wireframing

Scan the bills during

the event and win
#2. Loyalty Program cashbacks in wallet

● Points: Users would earn points for every ticket

they book on the Paytm Insider platform. The
number of points that a user earns would be
based on the price of the ticket and the type of Become a Insider
Captain by
event. reviewing events
● Rewards: Users could redeem their points for a and become an
influencer.
variety of rewards, including discounts on future
tickets, exclusive access to events, and
merchandise.
● Progress Bar: Each user would have a progress
bar that shows how many points they have
earned and how many points they need to Refer friends and
redeem for a reward. increase
cashback
multiplier and
earn free tickets
 Wireframing

#3. Subscription Service

● Subscription Plans: Paytm Insider would offer a

Cinema Plus+ to
get movie tickets
on priority
Cinema Plus+ gets
you premium seats
at discounts.
variety of subscription plans, each with a different
set of benefits. The plans would be priced based
on the number of events that users want to attend
and the type of events they want to attend.
● Benefits: Subscription plans would include benefits
such as early access to tickets, discounts on
tickets, and exclusive access to events.
● Cancellation Policy: Users would be able to cancel
their subscription plan at any time.

Cinema Plus+
shows exclusive
VIP events nearby
 Prioritize

Solution Reach impact Confidence Effort RICE Score

Better event
1 discovery algorithm 5 3 4 3 60

Loyalty program
2
4 2 4 2 32

Subscription service
3
3 4 3 4 36
 Metrics

North Star
Other Metrics
Metrics

● Number of active users: This metric ● Number of new users: This metric
measures the number of users who measures the number of new users
are actively using the Paytm Insider
who sign up for the Paytm Insider
platform.
● Number of events booked: This platform each month.
metric measures the number of ● User engagement: This metric
events that are booked on the Paytm measures how often users interact
Insider platform. with the Paytm Insider platform.
● Average ticket price: This metric
● Customer satisfaction: This metric
measures the average price of a ticket
that is booked on the Paytm Insider measures how satisfied users are with
platform. the Paytm Insider platform.
● Net revenue: This metric measures
the amount of revenue that is
generated from the Paytm Insider
platform after expenses are taken into
account.
 Thank You !
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on vvishal695@gmail.com

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