Invest Daily Deposit

Shilp Khatri
Project overview

The product:
Invest Daily deposit aims to allow users of Pay1 app to
save some amount of their daily earnings for future
goals or emergencies. Rather than depositing a large Preview of selected
polished designs.
amount at a bank once in a month by standing in a long
queue this feature allows users to save small amount on
daily basis from the comfort of their own homes.

Project duration:
July 2021- August 2021
Project overview
The problem:
Consider this, Arun is small retailer who does recharges and
pays e-bills for people. Every 4th of every month Arun is at
the bank at 12 noon waiting in a queue of people waiting to
deposit 13,000 in his FDs which he started for his only
daughter’s education He waits and waits in the queue until
he deposits the money and heads back only to open his
shop back where he missed 2-3 hours of his peak business
time and earned nothing but just deposited a large sum of
his monthly earnings in an account where he cannot even
access the money for another 4 years.
The goal:
Varun uses Pay1 app to run his business he
saves 600 rs everyday in Invest Daily Deposit in
order to save money to buy a car for his family
of six and 200 for a new phone and also
attends to every customer every day . He
saves 24000 rs every month and buys a brand
new mobile phone and a new car at the end of
his term without any waiting and also earns an
extra amount of 400 for saving through Pay1.
Project overview
My role:
I was a part of two-member design team
including me and another design intern
collaborating with stakeholders, development
team and product team .
Responsibilities:
My responsibilities included conceptualising,
user research, documentation, designing and
preparing proper assets for developer
hand-off. There were few additional tasks like
understanding how the banks work in this
platforms and what constraints they provide
for the users and keeping the developers and
product team in loop with anything new.
 ● User research
Understanding ● User Pain Points

the user ● User Flow

User research: summary

In this fast paced world even the smallest of retailers know the essence of time and effects of
wasting it on standing in queues at banks.
Goal-based deposits gave a drive to the users to earn and save more through the
application. Multiple goals gave them more freedom in both deposit and withdrawal. On that
thought of earning extra 200 bucks of interest was a final touch.
The concept of neo-banks was introduced recently in India and it was blooming. The idea
was to get trust of users with a great experience to compete with the domestic banks like SBI
etc.
User research: pain points

1 2 3 4
Pain point Pain point Pain point Pain point

Have trust issues A very long period of Want to add additional User wants to save for
in digital money time to complete the amount whenever more than one goal.
savings system. They tenure and withdraw possible to an existing
are looking for proof money deposits
and record of
deposited amount
User Flow
 Paper wireframes
Starting
●
● Digital wireframes
the design ● Low-fidelity prototype
Digital wireframes

The sketches were then converted to low

Invest daily
fidelity wireframes that help us put all the deposit card
Progress bar
necessary information and flow without describing the
status of
any visual design. The wireframes were deposit
validated with the design lead and the
stakeholder before proceeding to the
detail design stage.
Withdrawing
the completed
deposit
Digital wireframes

Description of
the element
and its benefit
to the user
Adding Details Invest more Final Invoice
page Description of
the element
and its benefit
to the user
Low-fidelity prototype
Landing Page
(old user) Invest more

Landing Page Add Details Add Details Final Invoice

(new user)

Deposit Details OTP verification

 Mockups
Refining
●
● High-fidelity prototype
the design ● Accessibility
Mockups

Existing brand colours and

typography were used for the
entire project to maintain
sync with the existing brand
language.
Mockups
High-fidelity prototype
 ● Takeaways
Going forward ● Next steps
Takeaways

What I learned:
● Preserving Iterations: While coming up with iterations I made changes to the existing artboard,
duplicating only a few of them and even deleting some of them. I should have preserved all of the iteration
in order to understand the thinking behind it when viewing my work later.
● Importance & constraints by stakeholders: The views of stakeholders were very important in shaping
this feature. They had a better vision of the constraints, the company’s vision and the user base and getting
feedback from them were steps before proceeding further
● New technology and trends: Following and participating in the design community and tech gurus may
lead to many new findings and trends. In this case our research led us to neo banks and other trends.
Next steps
1 2

We first added comments After we handed over the

for the developers design to the developers
explaining them bits of we would conduct an
designs and interactions. audit to confirm the
Then we arranged the design was properly
assets used and exported deployed and there were
them in proper format for no unnecessary
them to use. interactions or any missed
UIs