Mobile App

Development
Proposal
for {Client Name} on {Date} by Timothy Reynolds

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An App to Change the World.
Dear {Client Name}
It was wonderful to meet you and learn more about your vision and goals for your android app idea. Building an app to
round up all your purchases to charity is not only a noble pursuit but one that I think will be well-received as well.

In this proposal, I've laid out our plan to successfully deliver this project for you, along with associated processes and
costs.

I believe this is a great opportunity to impact the world and look forward to the chance to collaborate with you. Please
review and then schedule a call at your convenience using the built in calendar at the end of this proposal.

Let's build something great!

Timothy Reynolds
Lead Developer

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Overview
This proposal outlines a plan to build an Android application for {Client Name} based our previous correspondences. That
app will round up all purchases a user makes and donate the remainder to charities related to the purchase. We have
experience building apps in this vertical and also specialize in Android development. Based on these and other factors,
we believe we are well-suited to deliver an excellent Android app for {Client Name}.

Audience

The app will be built for Millennials who frequently make purchases with credit or debit cards and who are
compassionate towards the less fortunate and are innovative in their approach to who to help them.

Strategy

The strategy will be built around setting up a fun user experience with a very simple onboarding process after
sign-up. Once the user connects his or her credit cards and selects their preferred charities for a handful of
purchasing categories, the app will run in the background to consistently automate their charitable giving.

Process

The process for this app development is outlined later in the proposal, but will follow four key steps:

 Project setup
 App design
 App development
 Testing & Debugging

Application Components
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 UX Design
While not strictly a function of programming, a smooth
user experience will be considered from both an aesthetic
and technical angle throughout the building process in
order to maximize engagement and retention from the
target audience.

Financial Integration
The ability to connect to nancial institutions and
withdraw funds according to the round up philosophy, as
well as e iciently distributing those funds to the partner
charities, will be the most important and time consuming
part of this app build.

Charity Selection
A database will be built within the app to pull all registered
501(c)3 organizations and tag them according the sector
in which they serve.

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 Intelligent Purchase Analysis
In order to properly allocate funds to the charity category
related to the purchase, an engine for intelligently
understanding purchases will be coded to allocate
donated funds accordingly.

UX and App Flow

Start
Pro le Setup
After installation, the user will be asked to set up a basic pro le which they can manually enter or autopopulate through
Facebook or Google+

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 Connect Cards
Next, the user will be prompted to connect all credit and debit cards that want to be rounded up for charitable donations
with each purchase they make on that card.

Select Charities
The user will then be prompted to select a preferred charity for each of the eight (8) purchasing categories that will be
coded into the app.

Stay Engaged
After onboarding, we expect only occasional use of the app. However, basic features will be built in to deliver push
noti cation updates from their preferred charities.

Timeline

Phase 1 | Project Setup

Summary: Hold an in-depth kicko workshop and build a
complete project mapping overview.

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 Time: 2 weeks

Summary: We'll start with concept sketches and convert

Phase 2 | App Design to completed wireframes and illustrations to have app
completely ready for development.

Time: 1 month

Summary: All programming and development will be

Phase 3 | App Development completed during this phase. A MVP (minimum viable
product) will be ready upon completion of this phase.

Time: 2.5 months

Summary: All testing, debugging and nal revisions will be

Phase 4 | Test & Debug done during this nal phase before launch!

Time: 1 month

About & Portfolio

Reynolds Mobile Dev Shop is an Android development
group specializing in banking-related applications.

Get to know us:

 Founded in 2010
 Built over 260 apps to date
 22 full-time sta
 Focused on bringing a beautiful UX to banking-related
apps

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 View some of our recent projects below:
Embed portfolio below

Project Investment
Terms: 50% to start project and 50% upon completion.
For questions, please email tim@reynoldsdev.com

Project Setup

Description Item Quantity Price

Project Mapping $0.00 8 $0.00

Kicko Workshop $750.00 1 Workshop $750.00

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App Design

Description Item Quantity Price

Concepts & Sketches $0.00 8 $0.00

Digital Wireframes $0.00 6 $0.00

Illustrations $0.00 15 $0.00

App Development

Description Item Quantity Price

Pro le Setup $0.00 10 $0.00

Banking Integration $0.00 28 $0.00

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Description Item Quantity Price

Charity Selection Functionality $0.00 20 $0.00

Fine Tuning $0.00 12 $0.00

Testing & Debugging

Description Item Quantity Price

Application Testing $0.00 8 $0.00

Focus Group Workshop $750.00 1 Workshop $750.00

Final Testing & Launch $0.00 5 $0.00

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 Total Excluding Tax $1,500.00

Total $1,500.00

Terms & Conditions

Here are a few basics to make sure we are on the same page.
Overview
You {Client Name} are hiring us {Reynolds Mobile Dev Shop} to design and build an app according to the proposal as
outlined above.

This proposal is valid for 30 days.

By accepting, you agree that you have the authority to enter into this contract.

Timeline
This project will take ve months to complete. To hit this goal, both sides must maintain a commitment to an e ort to
respond to all communications within 48 business hours.

If either party is consistently non-responsive and the project gets more than one month behind, this shall serve as
acceptable grounds for termination of the project.

Payments
For this project, 50% of the project is due upfront to begin work, and 50% is due upon completion.

Payment is non-refundable for this project.

App will be pushed to {Client Name} for full ownership upon receipt of completion payment.

A change order may be requested if scope extends beyond this proposal. Billing for change orders, once approved, are to
be paid in full upfront.

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Disputes
In the event of a dispute, a neutral third party will be be called upon for resolution, with expenses being split 50/50.
If either party fails to hold up their end of this agreement and we part ways, payment in full must be made or refunded
to re ect all work that has been done according to the project estimate.
Legal
These terms and conditions are meant to provide an overview of key technical understandings we should share. You
may wish to consult your lawyer for additional clari cation, which we are happy to review.

Ready to get started?

Accept

"Our experience with Reynolds Mobile Dev Shop has been

nothing short of phenomenal. They nished our project on time
and on budget, and even gave us several killer ideas for
marketing our app after we launched."

-{Happy Customer Name}

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Let's build something great
We are excited to start your project. Please schedule a call below to review this proposal and con rm next steps!

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