MARKETING

PLAN
PRESENTATION

RMIT SGS
Marketing Principles
Lecturer : Mai DTH
Team 3
Group 12
50 slides
 o Nguyen Thuy Tram Anh
s3880774@rmit.edu.vn

o Vu Khanh Huyen
s3878736@rmit.edu.vn

TEAM MEMBERS o Kang Un Tru

s3891821@rmit.edu.vn

o Tran Lam Kim Ngan

s3891636@rmit.edu.vn

o Nguyen Hoang Viet

s3891718@rmit.edu.vn
 01 a b
1. Company Description
2. Product Description

INTRODUCTION
 HISTORY
1949 1996

Officially Started operations in Vietnam

with 3 partners

Honda Motor Company (Japan)

Asian Honda Motor Company (Thailand)

Co-founded by
Vietnam Engine and Agricultural Machinery
Soichiro Honda Corporation (Honda Vietnam)
(Left)

Takeo Fujisawa
(Right)

Figure 1 : Soichiro Honda & Takeo Fujisawa (Honda Global) .

Brand
Slogan
“
The Power of Dream
Bring the best quality and perfect products for all Vietnamese people.

— Honda Vietnam
 MISSION HONDA VIETNAM’S
STATEMENT CURRENT CEO

Honda 2030’s vision statement Daiki Mihara

Japanese
+ Provide people worldwide with the joy of Appointed in
enhancing their life’s potential. the Honda Viet
Nam CEO’s
a position since
+ Lead the advancement of mobility and 1/4/2021
allow all people to improve their daily life
(Honda Global). Figure 2 : Mr. Daiki Mihara (Honda Vietnam) .

Aim to lead Honda Vietnam to follow directions and

visions of Honda Global.
&
Bring the best quality and perfect products for all
Vietnamese people (Honda Vietnam).
 Product
Description Function : Means of transport.

Design :
- 4 versions + elegant Feature : SMART KEY,
colors fuel efficiency system,
- 3D logo light frame.

MARKET SHARE BRAND AWARENESS

- Honda sold - Ranking first among the most

57.836 Vision’s popular car brands on Google in
motorbikes , which Vietnam with 550 000 searches
a
ranks 1st place of (Trung 2020).
the two-wheeled
vehicles’ revenue of - Have 3 awards of Kelly Blue
Honda in 1/2021 Book’s Brand Awards (Honda
(Honda Vietnam). Figure 3.1 : Motorbike brands in use in Vietnam.
Auto News 2019).
(Q&Me)
 TARGET
CUSTOMER
& a b
02
POSITIONING
____

1. Target Customer
2. Positioning
 Target Customer

DEMOGRAPHIC BEHAVIOURAL
Youngster User status : Heavy user of transportation
: Aged between 18 and 30 - First-time
User rate : - Potential
: Medium income - Regular user
- Travelling
Sought benefit : - Carrying goods
PSYCHOLOGY - Commuting
- Save money
Characteristics : Lifestyle : - Use for a long time
- Active
Studying,
- Stylish GEOGRAPHIC
working,
- Trendy
entertaining,
- Dynamic • Urban
social activities
Social class: middle and • Urbanizing cities
upper-middle class
 Positioning
Map

Figure 3.2 : Positioning map of

Honda and other competitors based
on weight and fuel efficiency system.

Fuel efficiency system: Vision has the second highest fuel consumption among the compared motorbikes
(Honda Global).
 Weight: is one of Vision's outstanding strengths compared to other competitors
Grande Hybrid's weight is 100kg -> 3-4kg heavier than Vision (Yamaha Vietnam 2020).

Light weight -> Suitable for Asian body types “More benefit for the same price”
Fuel consumption -> Save customers’ money proposition strategy.
 CURRENT
MARKETING MIX
STRATEGY
03 b a

1. Product
2. Place
3. Price
4. Promotion
PRODUCT
- Nearly 800 authorized stores Product
and maintenance service support
across the country. AUGMENTED PRODUCT Analysis
- ACTUAL PRODUCT

Brand Name : Honda – high

CORE VALUE awareness with the slogan ‘The
Power of Dreams’.                    
Feature : Light, low, PGM-FI
Figure 3.1 : My Honda+. electronic system, Smart Key
(Honda Vietnam)
operation.                                    
Design : 4 versions with elegant
To fulfill the desire of colors                                         
travelling, commuting, Quality : Honda’s Quality
carrying goods of users. 
Cycle, aiming for 120%
THREE LEVELS OF product quality (Honda
PRODUCT Vietnam).
 PRODUCT
Product
CLASSIFICATION Analysis

• Purchased less frequently.

aa

• Compared carefully on suitability, quality, price

and style.

CONSUMER PRODUCT – SHOPPING

PRODUCT
Individual product & Service decisions PRODUCT DECISION
Product Attribute . Figure 5 : Honda’s Vision design

(Tiki 2021) Design (Honda Vietnam)

Diverse colors 4 versions 3D Logo

Figure 6 : Honda’s Vision feature.

Figure 4 : Review of Honda Vision from customers in Tiki.

Quality
User-friendly
Reliability and Durable (Tiki 2020) (Honda Vietnam)
Aim to 120% product quality (Honda Fuel-saving Lightweight
Vietnam) Feature
Environmentally-
Smart Key
friendly
 Individual product & Individual product & Individual product &
Service decisions Brand Service decisions Service Decisions
Name Selection Product Support Services Sponsorship

• Distinctive 796 : HEAD stores (Honda Vietnam) • Honda manufactures

+ and sells their own
• Easy to remember,
Honda HSF (Service & Parts) motorcycle under
pronounce, recognize
their brand name.
/hon·duh/
/haun-dah/
• Familiar with
Figure 7.2 : My
Vietnamese people Honda+.
(Honda Vietnam)

Figure 7.1 : Honda Vision support services for customers.

(Honda Dung Tien 2019)
 Individual product & Service decisions | Product Development Strategy

• Honda extends an existing brand name to new forms, colors, sizes of an

existing product category (Vision).
• Same Brand Name (Honda) + Same Category (Vision)
Standard Premium Special Unique

(Honda Vietnam)

(Honda Vietnam) (Honda Vietnam)

(Honda Vietnam)

Figure 8 : Honda Vision versions.

LINE EXTENSION STRATEGY

PRODUCT LIFE CYCLE
(Honda Vietnam).

Figure 9 : Honda’s motorbikes sales profit in Quarter 1 in 2021.

• In first quarter of 2021, Honda sold 57.836 Vision’s motorbikes , which accounts
for 22.7% (first rank) of the two-wheeled vehicles’ revenue of Honda (Honda
Vietnam).
• Top 1 of the Vietnamese vehicle market in the first quarter of 2021 (Motorcycles
Data 2021).
 New Internal Competitors
Example : Vinfast starts entering into the market
=> pose a threat on Honda (Hoang Tran 2021).

Figure 10.1 : Vietnamese tend to use Vinfast’s electronic

bicycles, leads to a decrease of Yamaha’s & Honda’s revenue.

HONDA VISION IS IN
ITS MATURITY STAGE

MARKETING OBJECTIVES

- Maintain and strengthen customer relationships and

keep customers loyalty to the products.
- Maximize profits while defending the market share.
STRATEGIES

Product Diversify brand and models

Price Adjust price to beat competitors

Build more HEADS to satisfy customers’

Distribution demands.

Stress brand differences and benefits

Advertising through campaigns, TV shows, contests,
etc.

Increase more sales promotions (annual

Sales Promotion sales, monthly sales , etc) to encourage
brand switching.
 EVALUATION

PROS CONS
• PRICE DISTURBANCES
• BUDGET-FRIENDLY PRICE

• HIGH-QUALITY PRODUCTS

• STRONG BRANDING &

POSITION

• DYNAMIC COVERAGE

Figure 10.2 Price disturbances between Honda and HEADs

(Honda Vietnam)
PRICE
Major
Pricing
Strategies

Value-based Pricing
aa
• Budget-friendly price
• Lightweight
• Elegant design
• Conquer target customer’s trust
Variety of color options
• Technological improvements
High Value Perception Middle-income group
 (Honda Vietnam)

Product-mix
Pricing
Strategies

Figure 11 : Vision’s versions with colors, operations and prices

High demands Color options

Customer’s preference
4 product lines Set price steps
Features

Product-line Pricing
Price Promotional Pricing
Adjustment Happens on special-event / holiday for a
Strategies

(Tuoi Tre 2020)

certain amount of time
Create a sense of urgency & excitement
Increase sales volume

EVALUATION

PRO CON
S S

(Honda Vietnam 2021)

Attract a large amount of Being dependent on sales promotions
customers to maintain customer’s interest
Increase customer’s Customer may only focus on
loyalty buying the cheapest version
PLACE
 PLACE
ANALYSIS

HONDA ONLINE CUSTOMMER

HONDA
HEAD RETAILERS SEGMENTED 2
VIETNAM

HONDA CUSTOMMER
HEAD SEGMENTED 1

MULTICHANNEL DISTRIBUTION SYSTEM

PLACE
ANALYSIS

796 Honda HEADS Nationwide

CONTRACTUAL VMN
Manufacturer-sponsored retailer
franchise system

Figure 12: Honda’s HEADs

(Honda Hoàng Việt 2021)
 ONLINE RETAILERS
E-Commerce

(Tiki 2021) (Shopee 2021)

Figure 13.1: Honda’s Vision in online payment platform Figure 13.2: Honda’s Vision in online payment platform
 CHANNEL DESIGN STRATEGY

• Number of Marketing Intermediaries: Companies must also determine the number

of channel members to use at each level. Three strategies are available:
Few Many
Number of Outlets

EXCLUSIVE SELECTIVE INTENSIVE

(Honda Toàn Phương)

• Selective distribution – Is the

use of more than one, but fewer Selective
than all, of the intermediaries Distribution
who are willing to carry a
company’s products.
(RMIT 2021)
Figure 13.3: Honda HEADs
 EVALUATION

PROS
- Each store has its own publicity strategy and has a large distribution
system.
- Products are commonly promoted, and as a result, more consumers are aa
reached.
CONS
- Potential for channel conflict (Horizontal conflicts)
- Hard to control and manage
PROMOTION
Promotion
ADVERTISING – TRADITIONAL ADVERTISING
Analysis
(congngheviet 2020)

Figure 14: Honda Vision advertisement in traditional advertising (poster)

 EXECUTION
STYLE

• “Sống vui – cực đỉnh” is what Vision 2021 Honda wants to bring to customers
in this 2021 comeback.
• Demonstration: the updated features and their benefit of the 2021 Vision
• Endorsement: Starred by 2 singers: Hoang Yen Chibi and Quan A.P that young
consumers perceived to be cool and stylish.
(Busmedia 2018)

a a
BILLBOARDS

Transit ads in locations frequented by the

target demographic (the youth).

Figure 15: Honda Vision advertisement (panel)

 ADVERTISING
DIGITAL
a (Honda Viet Nam Facebook 2021 ADVERTISING
(SOCIAL MEDIA)

Figure 16 : Honda Vision advertisement on Facebook.

(Honda Viet Nam Facebook 2021)
 Sweepstakes Free Gifts
(Intruongphat 2021) (Honda Phát Tiến 2020) SALES
PROMOTIONS

Sample: free trial Vouchers

(Honda Hồng Đức 2021) (Honda Sông Trà 2021)
(Honda Hồng Đức 2021)

PERSONAL SELLING

Each Honda HEAD's

salesperson is specially
prepared to advise on
product features,
additional costs, after-
purchase programs, and
product reviews.

Figure 16 : Honda HEADs’ introduction.

PERSONAL SELLING

CREATE COMPETION

Figure 17 : Honda Viet Nam contest for The best employees Awards
(Honda Viet Nam 2020)
 Audio Visual Special Events Online News
Free Maintenance :

HVN educational film about News about HVN activities :

transportation :

(Autodaily 2018)
Educational Activity:

(Tuoi Tre 2021)

(I Love Viet Nam 2020)

PUBLIC RELATION
(Tuoi Tre 2020)
PROMOTION MIX EFFECTIVENESS
STRATEGY

By promotes both the brand's and the product's logo at the same
PULL STRATEGIES
time:

Reduce promotional costs.

Maximizing demands.

Maintain brand recognition in the Vietnamese culture.

(Marketing360 2021)
MARKETING
PLAN 04
OBJECTIVES
a b

1. Situation Analysis
2. Objectives
 Situation Analysis
Higher living standards :
Market Share :
-> Being more environmentally-conscious.
Accounts for 80% of the Vietnamese
-> An opportunity for Honda’s eco-friendly models.
motorcycle market share
(Anh Vu - Thanh Nien 2020)
(Viet Nam News 2020)
Losing customers :
Hanoi will ban motorbikes by 2030 if the public
transportation systems are good enough
(VNExpress International 2019). Figure 18 : Vietnam ‘s current economic growth

Enhance the sales of the Vision’s newest line and eco-friendly models
Objectives GOAL : to keep leading the Vietnamese motorbike market.

Business objectives Communication objectives

- Increase 25% of sales in HEADs compared to the - Create awareness of Vision’s newest line - Unique among
previous year by the end of 2022. 60% of the target customer by the end of September 2022.
- To uplift 15% of sales on E-commerce sites: Shopee, - To increase customer’s attentions through social media and
Lazada,Tiki by the end of December 2021.  campaigns by the end of June 2022.
 RECOMMENDATIONS
05 b a

1. Price
2. Product
3. Promotion
 RECOMMENDATIONS – Price & Place

• Honda has no right to intervene in HEAD's sale prices.

Deal with each HEAD to cooperate with each other to prevent
the price unstability .
Set contract to make sure the actual prices
Free monthly/ annual check-up
will under 10% discrepancy higher than
suggested prices

(Honda Hồng Hạnh)

 RECOMMENDATIONS - Product & Place

O
N Maintain a good cooperation with E-Commerce
L platforms : Tiki, Lazada, Shopee,……
I
N
E

PA
Y
M
E
N
T
 RECOMMENDATIONS - Product
2)
1)
Open flagship store to launch 'PERSONALIZE
Expand the Honda ‘’Green Path’’ eco-friendly YOUR OWN HONDA VISION' activity :
models : ‘’improve fuel efficiency’’ and ‘’develop  Involving Co-Creation in the product
alternatives to gasoline’’ (Honda Global) development strategy.
 Enable customers to customize and
a personalize products’ designs and colors.

Paint customers’
favorite colors.
Objective : Add customers’
- Attract young generation – who mainly concerns designed figures
about the environmental aspect Licensed brand
- Touching the moral of protecting the environment
for a sustainable life.
 RECOMMENDATIONS - Promotion

M
E
D
I
A

D
E
C
I
S
I
O Paid vloggers/ influencers to review new model Paid PR article to update news about new model
N
(Mê Xe -You tube) (Van Xuyen – Bnews 2019)
S
 RECOMMENDATIONS - Promotion
• Keep cooperating with HEADs to launch campaigns to educate road safety knowledge
P
U for people.
L
I
C
Example : HVN is in cooperation
R with the Ministry of Education and
E
Training, provides a road safety pilot
L
A program for preschool children in 15
T schools in 5 provinces/cities,
I including Hai Phong, Can Tho, Lam
O
N
Dong, Phu Tho and Nghe An.
S

(Hai quan online 2018)

 06 CONCLUSION

Strive their best to satisfy every customer’s needs in a motorcycle

“Honda – Luôn Vì Bạn” High-quality

Reasonable price
Impactful marketing strategy

Become the industry-leading brand

Made the signature red wing logo ingrained in every Vietnamese mind.
Anh Vu 2020, ‘Năm 2020 mỗi người thu nhập bình quân 2.750 USD’, Thanh Nien, viewed 14th May 2020, <
https://thanhnien.vn/tai-chinh-kinh-doanh/nam-2020-moi-nguoi-dan-thu-nhap-binh-quan-2750-usd-1294008.html?f
bclid=IwAR0mMu0KqPjo04lQdLkuX7TfV9Uvg0b5qg9KGnhUmNgJm2nXX6lQEbRBFnQ
>
Autodaily 2018, TRIỂN KHAI CHƯƠNG TRÌNH “HONDA – TRỌN NIỀM TIN” TRONG THÁNG 11,
image, viewed 12 May 2021, <
https://autodaily.vn/2018/11/trien-khai-chuong-trinh-honda-tron-niem-tin-trong-thang-11 >

REFERENCES
Busmedia 2021, Tất tần tật về quảng cáo nhà chờ xe buýt, image, viewed 12
May 2021, <https://busmedia.vn/tat-tan-tat-ve-quang-cao-nha-cho-xe-buyt/>
Congngheviet 2020, ‘Honda ra mắt xe Vision 2021 thế hệ mới với nhiều nâng cấp, thay đổi’, image,viewed
12 May 2021, <
https://congngheviet.com/honda-ra-mat-xe-vision-2021-the-he-moi-voi-nhieu-nang-cap-thay-doi/>
Hoang Tran 2021, ‘Người Việt chuyển sang dùng xe máy điện, doanh số Honda, Yamaha sụt giảm’,
Thanh Nien, viewed 14th May 2021, <
https://thanhnien.vn/xe/thi-truong-xe/nguoi-viet-chuyen-sang-dung-xe-may-dien-doanh-so-honda-yamaha a
-sut-giam-28269x.html
Honda Dũng Tiến 2021, image, viewed 12 May 2021, <https://tiki.vn/cua-hang/xemayhonda
>
>
Honda Hoàng Việt 2021, image, viewed 12 May 2021, <
https://hondahoangviet.com/cua-hang-hoang-viet-2>
Honda Global , 2030 Vision, Honda Global, viewed 12nd April 2021, <vision.html>
Honda Global 2020, Save Fuel just by driving normally, with Honda's Idling Stop System, Honda
Global, viewed 12nd April 2021 <
https://global.honda/innovation/technology/motorcycle/idling-stop-picturebook.html>
Honda Global, Honda Philosophy, Honda Global, viewed 16th April 2021, <
https://global.honda/about/philosophy.html>
Honda Vietnam, ‘Câu hỏi thường gặp: Tại sao giá xe máy tại HEAD lại cao hơn nhiều so với
giá đề xuất của nhà sản xuất? Làm sao để mua được xe đúng giá?’, viewed 15th April 2021,
posted 23rd December, <https://www.honda.com.vn/cau-hoi-thuong-gap>
Honda Vietnam, ‘Giới thiệu Honda Việt Nam, Honda Vietnam’,  viewed 12nd April 2021, <
https://www.honda.com.vn/gioi-thieu/gioi-thieu-honda-viet-nam>
Honda Vietnam 2021, Danh sách cửa hàng, Honda Vietnam, viewed 14th April
2021 ,<https:/ /www.honda.com.vn/xe-may/danh-sach-cua-hang>
Honda Vietnam, My Honda+, image, viewed 14th April 2021, <
https://www.honda.com.vn/myhonda/tai-ung-dung >
Honda Vietnam, Honda Việt Nam giới thiệu Tổng giám đốc mới, viewed 14th April 2021,
<https://www.honda.com.vn/tin-tuc/tin-tuc-khac/honda-viet-nam-gioi-thieu-tong-giam-doc-moi >
Honda Vietnam, Vision, image, viewed 14th April 2021, <https://www.honda.com.vn/xe-may/san-pham/vision >
Honda Vietnam, Honda Việt Nam tổ chức "Hội thi Nhân viên Quan hệ Khách hàng xuất sắc năm
2020” - Nỗ lực mang chất lượng dịch vụ tốt nhất tới Khách hàng, image, viewed 14th April 2021, <
https://www.honda.com.vn/tin-tuc/xe-may/honda-viet-nam-to-chuc-hoi-thi-nhan-vien-quan-he-khac
h-hang-xuat-sac-nam-2020-no-luc-mang-chat-luong-dich-vu-tot-nhat-toi-khach-hang
>
Honda Hồng Hạnh 2021, image, viewed 12 May 2021 ,<
http://honghanh.vn/ve-chung-toi-t25/#listStores >
Honda Toàn Phương 2021, image, viewed 12 May 2021,< https://xemaytoanphuong.com>
Honda Viet Nam 2021, Honda Việt Nam công bố Kết quả kinh doanh tháng 1/2021, viewed 14th
May 2021, <
https://www.honda.com.vn/tin-tuc/doanh-so-ban-hang/honda-viet-nam-cong-bo-ket-qua-kinh-doa
nh-thang-1-2021
Honda Global, Honda “Green Path”: Clearing the way to sustainability, viewed 12 May 2021,<
https://www.honda.com/environment/honda-green-path >
Honda Hồng Đức, image, viewed 12 May 2021,<https://www.hongduchonda.com.vn/head-hong-duc-1.html >
Honda Auto News 2019, ‘Honda Recognized as ‘Best Overall Brand’, ‘Best Value Brand’ and ‘Most
Refined Brand’ in 2019 Kelly Blue Book Brand Image Awards’, Honda Auto News, viewed 14th May
2021,, <
https://hondanews.com/en-US/honda-automobiles/releases/release-e2e7b79759af4ae18477108ca2f4
802e-honda-recognized-as-best-overall-brand-best-value-brand-and-most-refined-brand-in-2019-kelle
y-blue-book-brand-image-awards
Hai
> Quan online 2018, ‘Honda Việt Nam với nhiều hoạt động đóng góp cho xã hội’, Hai Quan online, viewed 15th
May 2021, <https://haiquanonline.com.vn/honda-viet-nam-voi-nhieu-hoat-dong-dong-gop-cho-xa-hoi-71039.html > 
Hai V 2019, ‘Hanoi may ban motorbikes ahead of 2030: city chairman’, VN Express 2019, posted 12 May 2019, <
https://e.vnexpress.net/news/news/hanoi-may-ban-motorbikes-ahead-of-2030-city-chairman-3922285.html >
Intruongphat2021, image, viewed 12th May 2021, <https://intruongphat.vn/san-pham/to-roi-dai-ly-honda/>
Marketing360 2021, Difference Between Push and Pull Marketing, image, viewed 12 May 2021, viewed 12
May 2021, <https://www.marketing360.in/what-is-push-and-pull-marketing/
Motosoft 2021, Honda Toàn Phương triển khai phần mềm quản lý cửa hàng xe máy, viewed 12 May 2021, <
https://www.motosoft.vn/bac-giang-honda-toan-phuong-trien-khai-phan-mem-quan-ly-cua-hang-xe-may.html >
Mê Xe,  ‘Honda Vision 2021: Phá đảo thị trường xe tay ga một lần nữa!’, Youtube, viewed 15th May 2021, <
https://www.youtube.com/watch?v=Ag6ZvK7FvoY>
QMe, Motorbike brands in use, image ,viewed 12 May 2021,
https://www.slideshare.net/asiaplus_inc/survey-motorbike-maintenance-in-Vietnam >
Shoppe 2021, Xe Máy Honda Vision 2021 các phiên bản, image, viewed 12 May 2021, <
https://shopee.vn/Xe-M%C3%A1y-Honda-Vision-2021-c%C3%A1c-phi%C3%AAn-b%E1%BA%A3n-i.1753756
24.8904938339
 Tiki 2021, Xe máy Honda Vision 2021 Cao cấp (SMART Key), image,viewed 12
May 2021, <
https://tiki.vn/xe-may-honda-vision-2021-cao-cap-smart-key-p74397494.html?src=s
s-organic
Trung, P 2020, ‘Honda most searched vehicle brand in Vietnam’, VN Express, viewed 14th April
>
2021, posted 13rd July 2020, <
https://e.vnexpress.net/news/business/industries/honda-most-searched-vehicle-brand-in-vietnam-412
9553.html
Tuoi tre 2020, ‘Honda Việt Nam dành ưu đãi hấp dẫn mùa tựu trường cho khách hàng mua xe’,
>
image, viewed 15th May 2021, <
https://tuoitre.vn/honda-viet-nam-danh-uu-dai-hap-dan-mua-tuu-truong-cho-khach-hang-mua-xe
-20200807094758292.htm?fbclid=IwAR2lZxQ-qtnRIjwZTFttaeIbb-e-Y7o3bOydURvjd4RwpG5G
8oVw1KwTCXo
Van
> Xuyen 2019, ‘Honda Việt Nam sẽ ra mắt thị trường 18 mẫu xe máy và phiên bản mới’, BNews , image, viewed
15th May 2021, <
https://bnews.vn/honda-viet-nam-se-ra-mat-thi-truong-18-mau-xe-may-va-phien-ban-moi/123229.html>
VNExpress International 2019, ‘ Hanoi may ban motorbikes ahead of 2030: city
chairman’, VNExpress International, viewed 15 th May 2021, <
https://e.vnexpress.net/news/news/hanoi-may-ban-motorbikes-ahead-of-2030-city-chair
man-3922285.html
>
Viet Nam News 2020, ‘Honda still dominates local motorbike market’, Viet Nam
News, viewed 15th May 2021, <
https://english.vietnamnet.vn/fms/business/216520/honda-still-dominates-local-moto
rbike-market.html
>
Wikipedia , Takeo Fujisawa, image, viewed 15th May 2021, <
https://vi.wikipedia.org/wiki/Fujisawa_Takeo>
Yamaha 2020, ‘Những tính năng hiện đại trên các dòng xe Yamaha’, Yamaha, viewed
11th May 2021 <
https://yamaha-motor.com.vn/cong-nghe/nhung-tinh-nang-hien-dai-cua-cac-dong-xe-y
amaha/
>
 THANKS
FOR
LISTENING