Caltex

Group Members:
Jaya Ramrakhyani
Daniyal Junejo
Ibad Abbasi

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 Overview

 Background
 Strategies / Products / Services
 Organizational Structure
 Marketing Strategies
 SWOT Analysis
 Suggestions
 Conclusion
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 Background

 Merger of Standard Oil Co. of California (Socal, later

Chevron) and The Texas Co. (later Texaco) led to
the creation of the California Texas Oil Co., Ltd.
(Caltex) on June 30, 1936.
 The deal decidedly was 50-50. The two companies
were well suited as partners, based on their assets
and business principles. Moreover, each company
brought its experience and understanding of global
markets to the new enterprise.
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 Background

 The Texas Co. had a long history of international

experience, particularly in the Eastern Hemisphere.
 By the 1920s, Socal became the first U.S.-owned
company to explore independently for oil in the
Middle East.
 Socal’s discovery in the oil-fertile Middle East
sparked the two companies’ interest in a partnership
and led to the talks between Kingsbury and Rieber.

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 Products / Services

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 Products / Services

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 Marketing Strategies
•1963
•Never far from the CALTEX Star.
•1964
•BORON lets you travel worldwide.
•1970’s
•Country Facts + Caltex.
•1974
•Responsible Petroleum Marketer.
•1980’s
•Caltex Texacoat.
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•What Drives You
 SWOT

 Strengths
– Cleaner fuels
– Strong Supply network

 Weaknesses
– Decreasing profit margins
– Targeting concentrated markets

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 SWOT

 Opportunities
– Increasing demand for refined products in China
– Acquisitions and partnerships

 Threats
– Stringent environmental regulations
– Shift to alternative energy sources

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 Suggestions

 Investing in new markets e.g. Africa, China, India

 Acquiring small companies and pairing up with

others (partnerships)

 R&D in better and cleaner fuels

– Would help avoid environmental regulations
– Improve the image as a brand
 Lowering fuel prices
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 Conclusion

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 Sources

 Main source:
– http://www.caltex.com/corp/en/default.asp

 Secondary Sources:

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 Questions???

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