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  • Filosofi Brand Filosofi Kopi

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    Antonov
    15 views166 pages
    This document outlines the brand journey of Handoko Hendroyono and his Chaotic brand. It discusses how Chaotic started as a creative movement focused on coffee and culture in Indonesia. It promotes local and developing creative talent across the country. The document emphasizes creating meaningful content, building creative communities and ecosystems, and leveraging different channels and disciplines to maximize impact.

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    Filosofi Brand Filosofi Kopi by Handoko Hendroyono

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    This document outlines the brand journey of Handoko Hendroyono and his Chaotic brand. It discusses how Chaotic started as a creative movement focused on coffee and culture in Indonesia. It promotes local and developing creative talent across the country. The document emphasizes creating meaningful content, building creative communities and ecosystems, and leveraging different channels and disciplines to maximize impact.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views166 pages

    Filosofi Brand Filosofi Kopi

    Uploaded by

    Antonov
    This document outlines the brand journey of Handoko Hendroyono and his Chaotic brand. It discusses how Chaotic started as a creative movement focused on coffee and culture in Indonesia. It promotes local and developing creative talent across the country. The document emphasizes creating meaningful content, building creative communities and ecosystems, and leveraging different channels and disciplines to maximize impact.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 166

    BRAND JOURNEY

    CHAOTIC
    HANDOKO HENDROYONO
    Creative Story Teller, Brand Builder, Penulis Buku, Content
    Creator dan Film Producer
    Design
    for
    People
    Problem adalah
    energi positif
    bagi entrepreneur…

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    CHAOTIC
    CHAOTIC
    MVMNT!
    Less is More
    CHAOTIC
    CHAOTIC
    FILOSOFI KOPI
    Gayo Mandailing Toraja Kintamani Malabar Flores Wamena Sidikalang Java Lampung
    Filosofi
    Brand
    Voice
    Content:
    Brand:
    Movement
    Creativ

    Confidence
    Kultur
    THIS Partisipasi
    ABOUT

    MOVIE
    IS NOT
    ATTENTION &
    CONCERN
    …FUN,
    KOPIIN INDONESIA…
    …KOPIIN DUNIA!
    …FUN,

    It’s
    OLD “Toko”
    …FUN,

    MORE THAN
    JUST
    A MOVIE
    “BACK TO FARM”
    …FUN,
    COUNTER CULTURE…
    WORKING SPACE…

    AGA BARISTA
    It’s an ART SPACE
    IT’S
    COFFEE HUB
    CREATIVE
    COMMUNITY

    ACREATIVE COMMUNITY
    LOCAL IS THE NEW
    GLOBAL
    DARI HULU KE HILIR,
    DARI AGRICULTURE ke
    CROWDCULTURE…
    TERIMAKASIH
    DO (ART)
    FACT #2 :

    // Currency
    // Triggers
    // Emotion
    // Practical
    VIVA BARISTA
    Harus ada yang wujudkan wacana…
    Percaya Kita Bisa
    CULTUREPRENEUR
    CHAOTIC
    CHAOTIC
    CONTENT, MEANING &
    MONETIZING
    Pengembangan KONTEN menjadi aset yang luar
    biasa besar di masa sekarang dan akan datang.

    CHAOTIC
    TERIMA KASIH
    BE BOLD
    OR ITALIC
    NEVER JUST REGULAR
    SEMUA
    ADALAH
    MEDIUM
    Kekayaan budaya
    Indonesia dan
    melimpahnya
    talenta
    kita yang
    berserakan…
    ARTIST/DESIGNER UKM

    Objective :

    Menciptakan COOL FACTOR


    bagi Brand Lokal Indonesia
    AQIL, 9 Thn
    Maximazing networking and
    collaboration
    Have a purpose larger than yourself
    LOCAL
    IS THE
    NEW
    GLOBAL
    HI
    PS
    TE
    R
    TREND
    LEVERAGE
    EXPERIECIAL - SOCIAL MEDIA - PUBLISHING
    MONETISING
    CREATE
    CONVERSATION
    … and REAL
    ENGAGEMENT
    Create MOVEMENT!
    Think :
    MULTI CHANNEL
    Create MEANING :
    Create CREATIVE ECOSYSTEM
    BOOK and BEYOND
    CONTENT is the KING
    SHARING is the CURRENCY
    VISUAL, VISUAL and VISUAL
    CROSS
    CHANNEL
    DICIPLINE
    ALWAYS ON SPIRIT
    SHARING IS
    THE NEW
    CURRENCY
    THANK YOU

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