• We can do both the general related
related channel and tap into a new
Launch of Brand E in general trade channel.
• We can give more incentives to the
retailers in order to increase our product
visibility.
• Retailers have good relation with the
customers, they can recommend the
products in order to increase sales.
BTL activations for the food product
portfolio
• We can place the products in the
famous daily soaps.
• Social media campaigns, for
example competition of dish making
using Ghee or butter.
• Promotions using Instagram reels
and food bloggers because it will
give us a large pool of consumer as
daily users.
market. We already are established
in the general tarde channel hence
it’ll be easier to market our product
there, while the department stores
for example have more footfall
hence we can use that in our
favour.
• Pros: They can directly interact with
the customers and give positive
reccomendations about the
product.
• Cons: Visibility of the product is
less.
Department Store
• Pros: More visibility and attraction
of new consumers.
• Personalised campaigns in
departmental stores and marketing.
Cons: If product is not positioned
correctly visibility for the product
mightdecrease.